Influencer Executive, Flo

• This is a great opportunity for someone with a passion for creators, an eye for detail, and a strong desire to learn and grow in performance-led influencer marketing
• 1–3+ years of experience in influencer marketing, content production, or social media campaigns
• Experience working with creators or agencies in either a brand, platform, or agency setting
• Excellent organisational and communication skills, both written and verbal
• Comfortable with creator platforms, influencer databases, or social analytics tools (e.g. Looker, Google spreadsheets)
• A collaborative team player who’s detail-driven and deadline-focused
• Interest in health, lifestyle, or well-being spaces and a passion for performance-driven storytelling
• Good knowledge of influencer marketing and social media creator culture
• Comfortable working with performance data, briefs, contracts, and creator tools
• Solves small to medium executional problems independently and learns new systems quickly
• Understands the goals of influencer campaigns and how they support wider team OKRs
• Consistently delivers high-quality execution that contributes to program success
• Works with attention to detail and helps ensure campaigns deliver against expectations

Desirable

• We’re looking for a proactive and detail-oriented Influencer Executive to support the day-to-day operations of Flo’s growing influencer marketing program
• You’ll play a key role in executing always-on campaigns, coordinating creator collaborations, and supporting the performance and delivery of influencer content across markets
• This is a highly collaborative role where you’ll work closely with agencies, creators, and teams across Brand, Social, Data, Product, and User Acquisition
• You’ll help ensure campaigns run smoothly and deliver results, with a sharp focus on timelines, tracking, and execution
• Support the end-to-end execution of influencer campaigns - from briefing and communication to delivery and approvals
• Coordinate with creators and agencies to ensure smooth delivery of assets and timely posting
• Assist with research on creators, trends, and formats to inform ongoing campaigns
• Maintain influencer databases and internal records to ensure partnerships are tracked and updated
• Help track contracts, deliverables, and posting timelines to ensure compliance and accuracy
• Support communications with influencers and agency contacts, helping nurture strong, professional relationships
• Help gather influencer feedback and share performance highlights to strengthen collaboration and encourage repeat partnerships
• Ensure clear internal tracking of all creator conversations and campaign progress
• Track campaign performance across awareness, engagement, and conversion metrics
• Support the creation of campaign reports and post-campaign wrap-ups for internal stakeholders
• Help identify areas for optimisation and support strategic recommendations to improve performance
• Work with tools such as Looker to gather and organise data for review
• Delivering influencer campaign tasks on time and to a high standard
• Supporting reporting with accurate and insightful data
• Maintaining clear, organised records and fostering strong influencer relationships
• Contributing to campaign effectiveness through executional excellence (aligned with business metrics and focuses) and attention to detail