Brand Marketing Manager, CADDi
$150-175k
OTE
Plus stock options
Procurement solutions for manufacturers
Be an early applicant
Procurement solutions for manufacturers
201-500 employees
Be an early applicant
$150-175k
OTE
Plus stock options
201-500 employees
Company mission
To create a world that can realize each manufacturer’s strength to create a flat, non-hierarchical relationship between customers and manufacturers.
Role
Who you are
- Extensive Brand Experience: 5+ years of progressive experience in brand marketing, growth marketing, or communications, ideally within the technology, SaaS, or growth-stage brand sectors
- Proven PR and Campaign Management: Demonstrated expertise in managing public relations and brand campaigns, including a strong track record of successfully pitching media, securing press mentions, and managing spokespeople
- Strategic Thinking Abilities: Strong strategic thinking with a proven ability to develop robust brand positioning, comprehensive messaging frameworks, and compelling creative briefs
- Exceptional Communication & Storytelling: Outstanding writing and storytelling skills, capable of crafting impactful press materials, presentations, and both internal and external communications
- Data-Driven Mindset: A strong data-driven approach with hands-on experience in brand tracking, analytics, and effectively measuring campaign impact
- Collaborative Leadership: Highly collaborative, comfortable working effectively with diverse internal teams across departments and successfully managing external partners and agencies
- Educational Foundation: Bachelor’s degree or equivalent in Marketing, Communications, or a related field. An MBA or relevant advanced degree is a plus
What the job involves
- At CADDi, we are on a mission to unleash the potential of manufacturing
- We are seeking a dynamic, strategic Brand Marketing Manager to elevate our brand and shape the narrative that defines who we are
- This team member will be critical to our expansion, requiring a seasoned professional capable of developing and championing long-term brand positioning, managing media relations, and executing integrated campaigns within the manufacturing SaaS industry
- You will be responsible for defining our brand voice, engaging with key stakeholders, and ensuring our story resonates with our target audience
- Strategic Brand Leadership: Develop and champion long-term brand positioning across core markets and channels, ensuring alignment with overall business goals. Conduct comprehensive brand audits, competitive analysis, and refine CADDi's brand architecture
- PR & Media Relations Management: Build and nurture strong relationships with media outlets, securing positive press coverage, interviews, and feature stories. Craft compelling press releases and press kits, serving as a primary media liaison and coaching spokespeople for coordinated media opportunities
- Integrated Campaign Execution: Plan, lead, and execute impactful brand campaigns from concept to rollout across various channels including PR, social media, digital platforms, and events. Collaborate cross-functionally with product, design, and digital teams to ensure consistent and cohesive brand messaging
- Brand Communications & Storytelling: Create differentiated brand messaging, positioning, and content that resonates with our audience and aligns with business objectives. Lead compelling brand storytelling initiatives across both internal and external communication channels
- Cross-functional Partnership: Partner closely with product, creative, digital, and sales teams to successfully launch brand campaigns and initiatives. Lead and manage relationships with external agencies and vendors for PR, creative development, and event execution
- Brand Performance Optimization: Establish and track key performance indicators (KPIs) such as share of voice, brand awareness, sentiment, and campaign return on investment (ROI). Utilize data-driven insights to continuously optimize brand performance and enhance brand perception
Our take
CADDi provides solutions to streamline procurement in the manufacturing industry, delivering an ordering and supply platform, as well as an AI-enabled drawings search system. The search system is particularly interesting because, according to the company, drawings data is the "most important data" in manufacturing.
Through CADDi, manufacturers can procure materials such as sheet metal and machining from an array of partners. By collecting these options in one place, the platform saves users time and effort because they don't have to conduct a search themselves. Similarly, CADDI's drawing search means users can source say, a complex machine part, from just a drawing - without needing to know any further details.
Having already established a strong presence in Japan, CADDi has begun international expansion efforts, beginning with a US division. It is well-funded, and is investing in growing its team and its network of suppliers, as well as further enhancing the technological capabilities its drawings search feature.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Health Insurance
- 401k
- Stock Options
- Parental Leave
- Annual Leave
- Referral Bonuses
Company HQ
Chicago Loop, Chicago, IL
Leadership
Yushiro Kato
(CEO)After graduating from the University of Tokyo, they worked at McKinsey & Company where they were an Engagement Manager leading the procurement and IoT practice in the manufacturing industry.
Aki Kobashi
(CTO)After four years of building data processing systems at Lockheed Martin in coordination with NASA and JAXA, they joined Apple. There, they worked on mobile products including the iPhone, and as a senior engineer on the development of embedded products such as the Airpods.
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