Senior Manager of Growth Marketing, Seed
$150-170k
+ Equity
Probiotics for improving human and planetary health
Job no longer available
Probiotics for improving human and planetary health
201-500 employees
Job no longer available
$150-170k
+ Equity
201-500 employees
Company mission
To improve the health of people and the planet through pioneering the use of microbes and bacteria.
Role
Who you are
- 7+ years of Growth Marketing with experience in the health tech and/or CPG space, as well as successful, rapid-growth DTC businesses that are both brand and performance-focused and must comply with regulatory requirements
- You have proven track record of being able to develop and oversee a highly efficient, large scale ($30M+) Acquisition program that optimizes for LTV, ROI, or ROAS
- You have exceptional analytical skills that unlock performance-driving insights across channel, creative, and attribution disciplines
- You are a strategic thinking who is also willing to dive into the weeds and be a scrappy problem solver
- You are a highly effective communicator and collaborator, especially with Brand, and Integrated Marketing teams
- Intuitive knowledge of the performance media landscape and how Seed's brand can best fit within it
- Deep bias towards analytics and measurement, and extensive experience with having your work measured against or towards revenue-related goals
- Comfort in serving as an externally facing representative of Seed and working closely with agency partners to advocate fiercely for Seed's interests
- Comfort and ease working with finance teams to align on budgets, financial targets and the measurement of key financial performance metrics (i.e., CAC and LTV)
- Ability to communicate complex information in an easily understood and thoughtful manner to cross-functional and external partners
- No task too big or too small mindset - willing to roll up sleeves when needed to write ad copy, or to conduct performance analysis
- Technical Skills: proficiency with web analytics tools (Amplitude, Mixpanel, Google Analytics), familiarity with Meta and Google’s new(er) ad products (PMax, Discovery, Advantage+ Shopping Campaigns), A/B testing (in platform tooling and Optimizely), advanced attribution modeling
What the job involves
- This role will oversee the optimization of current acquisition efforts across key performance marketing channels to scale existing programs, improve efficiency and help Seed achieve its target KPIs. You will collaborate closely across the org with Creative, Design, Integrated Marketing, Growth Product and Data to bring these acquisition efforts to fruition
- Performance Marketing Strategy: Execute a performance marketing strategy that aligns with the company's overall goals and objectives to drive growth for Seed’s flagship product, DS-01
- Paid Advertising: Manage and optimize paid advertising campaigns across various channels (e.g., Paid Search and Paid Social) to drive efficient customer acquisition and revenue growth optimized to LTV/CAC ratio
- Budget Management: Oversee the allocation of the performance marketing budget to ensure maximum ROI while meeting growth targets
- Analytics and Reporting: Utilize data-driven insights to make informed marketing decisions, track and report on key performance metrics, and adjust strategies as needed to achieve performance goals
- Testing and Experimentation: Implement A/B testing and experimentation across ad formats, audience targeting, landing pages to refine marketing strategies. Analyze test results to identify winning strategies and apply insights to improve overall channel performance
- Measurement: Support broader marketing analytics and attribution projects that help understand the impact of channels through incrementally testing, marginal ROI analysis and collaborating with data team on advanced attribution modeling
- Market Research: Stay informed about industry trends and competitor activities to identify growth opportunities and potential threats
- Influencer and Partnership Marketing: Collaborate with influencer/ambassador program to expand our reach and drive performance marketing results
- Agency Management: serve at POC and Seed SME on execution of performance marketing channel strategy for DS-01
Our take
Seed Health is a microbial company that researches, develops and sells probiotic supplements to boost gastrointestinal, dermatological oral, pediatric and nutritional health.
The last decade has seen a renewed focus on probiotics, and gut health in particular, with scores of companies bringing supplements to market. However the efficacy of many of these are still shrouded in doubt, and lacking in insightful scientific research. Seed appears committed to upping (and setting) the standard. The company’s chief scientist, Dr. Gregor Reid, is a global authority in microbial sciences, having chaired the UN-WHO panel that first defined the term “probiotics”. On top of this, the company’s advisory board comes with a strong resume in microbiology, immunology, genetics, metabolomics, gastroenterology, pediatrics, environmental sciences and women’s health.
The next big step for Seed Health will be to rise above an already crowded marketplace while continuing R&D for new product categories, with a particular focus on AI applications. Substantial funding in 2021 alongside stable profitability and the fostering of groundbreaking partnerships with the likes of the Swiss Institute of Allergy prove it is turning heads in the science sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
63% employee growth in 12 months
Company
Funding (1 round)
Apr 2021
$40m
SERIES A
Total funding: $40m
Company HQ
Financial District, Boston, MA
Leadership
Ara Katz
(Co-CEO & Co-Founder)Having started their career in film, they were in the Founding Team of BeachMint, before leaving in March 2016 to co-found Seed. They have served since as co-CEO, alongside various Advisory positions.
Raja Dhir
(Co-CEO & Co-Founder)They studied at the University of Southern California before co-founding Seed Health with Ara in March 2016. They have served with Ara as co-CEO since, and also founded LUCA Biologics in August 2019.
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