Product Marketing Manager, Zoom
Workvivo
Work platform for human connection
Job no longer available
Work platform for human connection
1001+ employees
Job no longer available
1001+ employees
Company mission
To help people connect, collaborate, and get more work done, together.
Role
Who you are
- We are looking for a sharp, creative, and execution-focused Product Marketing Manager
- Have B2B SaaS product marketing with a track record of driving impact
- Have experience in crafting compelling narratives that resonate
- Able to create assets and training that help sales teams win
- Understand market trends, competitors and product fit
- Grasp the product at a PM level and simplify complexity for buyers
- Can collaborate seamlessly with Product, Sales and Marketing
- Thrive in fast-paced scaling environments
What the job involves
- Enabling Sales - Create sharp, high-impact sales decks, battle cards, and training materials that help sales win
- Developing clear, compelling product messaging that differentiates Workvivo and resonates with buyers
- Taking products to market end-to-end—from planning to execution—aligning product, sales, and marketing
- Tracking industry trends, analyze competitors, and uncover insights to sharpen positioning
- Owning customer newsletters, roadmap updates, and in-app messaging to keep users engaged
- Writing and update product pages, landing pages, and key content to drive awareness and conversion
- This role is to help shape how Workvivo is positioned in the market
- Through supporting sales and partner success, and crafting messaging that resonates with customers
- Reporting to the Head of Product Marketing, you’ll play a crucial role in defining how we tell our story
- Enabling sales, and ensuring that every product launch, campaign, and piece of content aligns with our bold, category-defining vision
- This isn’t a behind-the-scenes role
- Being front and centre, you’ll be hands-on in building the product marketing function
- Working cross-functionally with Sales, Product, and Marketing to ensure our positioning is clear, compelling, and differentiates us in a competitive market
Our take
Zoom reworked video conferencing when most people assumed it was a solved problem, with services from Cisco and Skype already ubiquitous in workplaces and homes. However, its videoconferencing infrastructure was simpler to use, faster and more flexible than any previous solution, and it swiftly took the world by storm.
Its success bred competition, however, and companies such as Microsoft and Google, along with numerous smaller communications firms, have begun making inroads on Zoom's formerly commanding lead. Additionally, as workplaces are mostly adopting a hybrid or flexible working strategy, some of its importance as a workplace tool is wearing off and it is recording a gradual decline in daily usage rates.
To counter these trends, Zoom is expanding its business offerings through product development and strategic acquisitions. Alongside many other large tech companies, it has battled through a difficult economic situation, but it nonetheless remains a profitable company and household name. Plus, its track record of innovation means it is still very much one to watch in the communications space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2017
$100m
SERIES D
Feb 2015
$30m
SERIES C
Total funding: $148.5m
Company benefits
- Work from home opportunities
- Retirement benefits
- My-Time-Off (MTO), an extended vacation policy
- Employee Stock Purchase Plan (ESPP) and Restricted Stock Unit (RSU) Equity Program plus Yearly stock grant for all employees
- Wellness and fitness reimbursement, wellness resources, Thrive Global wellness app, TaskHuman wellness coaching app
- Employee Assistance Program (EAP) including emotional support, financial resources and legal guidance
- Paid Parental Leave (both parents) 16 weeks paid leave (or statutory if more generous)
- Employer Matching of Charitable contributions up to $500 USD equivalent/year
- Annual Zoom Store Allowance
- Business Travel Accident Insurance
Company HQ
Downtown San Jose, San Jose, CA
Leadership
Eric Yuan
(CEO & Founder)Previously VP Engineering at Cisco and WebEx.
Salary benchmarks
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