Marketing Manager, Razer
Contract, THX
$80-134.7k
Gaming hardware and payment services
Be an early applicant
Gaming hardware and payment services
1001+ employees
Be an early applicant
$80-134.7k
1001+ employees
Company mission
To provide gamers with the best software, services, and hardware products.
Role
Who you are
- Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or relevant master’s degree is a plus
- 5+ years of experience in B2B or B2C marketing, with a strong focus on full-funnel strategy and execution
- Proven track record of driving measurable growth through integrated marketing campaigns across the entire customer journey
- Demonstrated success working in remote or distributed teams
- Excellent written and verbal communication skills, with the ability to communicate clearly across time zones and digital platforms
- Strong self-management and organizational skills; able to prioritize tasks and meet deadlines independently
What the job involves
- This position is a 6-month temporary assignment with THX, not Razer
- The Marketing Manager is responsible for providing support for the marketing department through a variety of marketing communications channels: print, digital, web, video earned, created, shared and paid
- This is a remote work position. Candidate must have reliable office space with high-speed, secure internet and privacy, and provide their own mobile phone service. THX will provide a working laptop and the marketing software tools needed
- Perform regular website review and updates of THX.com to keep messaging consistent and timely, including management of product, partner and venue databases coordinated with partner launches
- Support product and sales marketing programs by identifying and maintaining compelling product and marketing resources to support consumer education, sales enablement, and partner marketing, including one-sheets, messaging documents, slide decks, design assets, newsletters, social media assets, certificates, etc
- Manage THX Cision media monitoring database, including competitive coverage comparisons, THX earned media measurement, Google Analytics tie-ins, and industry monitoring
- Partner marketing coordination including creating shared asset folders, tracking and archiving messaging and partner campaigns, meeting note taking and action item tracking
- Design layouts for PPTs, social media, sales presentations, and other marketing collateral
- Create video snippets for social media organic content
- Coordinate THX email marketing (when this program is active) or other direct-to-consumer campaigns including alignment with strategy set by director, design, execution, and growth metrics
- Coordinate and conduct marketing research
- Manage THX Marketing collateral and swag inventories
- Coordinate marketing video and photo shoots under creative direction of Mkt Director
- Support Director by assisting across marketing and PR activities including media outreach (US region and global markets), message creation and measurement for earned media campaigns, and other marketing-specific initiatives
- Coordinate THX award campaigns
- Digital marketing includes creating social media content, assets, and campaigns both paid and organic. Managing Sprout Social for social media campaigns and measurement
- Other duties as assigned
Our take
Razer is a truly unique, all-encompassing lifestyle brand for gamers, it not only manufactures innovative gaming tech but it also doubles as an in-game payments service, named Razer Gold. In 2018, the company also created a digital payment network for businesses and consumers across Southeast Asia.
Since entering the fintech market in SE Asia, Razer Fintech has become one of the largest online-to-offline digital payment networks in the market, tapping into Southeast Asia’s 430 million-plus unbanked and underserved population. Razer Gold has also seen substantial success, as it is one of the world's largest virtual credit services for gamers.
With this sort of creativity and a strong understanding of its market, Razer has been able to disrupt gamer-focused ecosystems around the globe. Its expansive catalog of gaming hardware ranges from laptops to headsets, to chairs - whereas its suite of software platform options brings in over 70 million users. The company is recognized as the leading brand for gamers in the USA, Europe, and China and is comfortably secure in maintaining that position.
Freddie
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Company HQ
Irvine Medical and Science Complex, Irvine, CA
Leadership
Min-Liang Tan
(CEO )Min-Liang studied Law at the National University of Singapore before founding Razer in October 2006. He has served as CEO ever since, alongside working as Chairman and CEO of THX.
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