Programmatic Account Executive, Lyft
$98-122.5k
More information about location
3-5 days a week in office
Ride sharing company
Open for applications
Ride sharing company
1001+ employees
Open for applications
$98-122.5k
More information about location
3-5 days a week in office
1001+ employees
Company mission
To improve people’s lives with the world’s best transportation.
Role
Who you are
- 3–5 years of digital media or data sales experience, with meaningful exposure to programmatic (PMP, PG, open exchange) and/or agency holdco accounts
- Track record of closing and growing agency business
- Comfortable with the alphabet soup: DSPs (DV360, TTD, Yahoo), SSPs, data clean rooms (LiveRamp, Habu, AWS), IDFA/MAID/postal-code targeting, MMM and incrementality conversations
- Strong written and verbal communication; can build a deck and run a meeting
- Hungry, organized, and coachable
- Preferred:
- Direct experience selling audience data, data licensing, or off-platform activation (ex-LiveRamp, Foursquare, Kochava, Experian, TransUnion, Acxiom, or similar)
- Existing relationships at holdco trading desks and data strategy teams
What the job involves
- We're hiring an Account Executive to grow this business across agency and holding company accounts
- Own a book of agency and holdco accounts — prospect, pitch, negotiate, and close data licensing and off-platform audience activation deals (Lyft audiences syndicated to DSPs, SSPs, and partner platforms — not Lyft-owned inventory)
- Build relationships across investment, planning, data strategy, and programmatic trading desks at major holdcos (GroupM, Omnicom Media Group, Publicis Media, IPG, Dentsu, Horizon, Stagwell, etc.)
- Hit and exceed quarterly revenue targets
- Translate Lyft's first-party mobility data into briefs that win RFPs — audience segments, geo/movement signals, and measurement use cases
- Partner with Account Management, Data Partnerships, and Product to ensure clean activation, attribution, and renewal
- Maintain accurate pipeline hygiene in Salesforce and forecast with discipline
Our take
Lyft has aimed for consistent growth, making sure to pitch itself as a more reliable and friendly ride-sharing option than its main competitor, Uber. Uber has a greater market share and operates globally, but Lyft hopes to compete by its focus on ride-sharing over Uber's more diversified business approach and as a more rider-friendly and greener alternative to Uber.
Operating only in the USA and Canada, Lyft is in a position of being less affected by global events than Uber but also more vulnerable to local conditions. As an example, while it doesn't face the regulatory hurdles around employment rights that Uber does, it is unable to balance out the cost of the unusually expensive US auto insurance across its operations.
In 2022, Lyft acquired PBSC Urban Solutions, a bike-share equipment and technology supplier, allowing Lyft to compete in new verticals and reaffirming its commitment to green transportation. It has also trialled and launched Lyft Assisted, where drivers help passengers from their door into the car to get to medical appointments. These developments chime well with Lyft's unique selling point as a friendlier and more environmentally aware ride-sharing app, whilst the acquisition of European competitor Freenow could add 6 million new riders to its platform in 2026.
Steph
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (last 2 of 14 rounds)
Jun 2018
$600m
LATE VC
Mar 2018
$200m
LATE VC
Total funding: $4.9bn
Company benefits
- Great medical, dental, and vision insurance options
- Mental health benefits
- In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
- 401(k) plan to help save for your future
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Pre-tax commuter benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
- Family building benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
Company HQ
China Basin, San Francisco, CA
Leadership
John Zimmer
(Co-Founder)Originally an Analyst at Lehman Brothers, Zimmer then founded Zimride which was a private ridesharing company that pivoted into Lyft.
Logan Green
(Co-Founder)Founded Zimride, a private ridesharing company which later pivoted into Lyft.
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