Director of Brand, Content, and Communications, Arkose Labs

• 10+ years of progressive experience in PR, brand marketing, content marketing, or corporate communications
• 3+ years in director-level or senior leadership roles
• Deep understanding of B2B enterprise technology marketing
• Proven track record securing media coverage in top-tier technology and business publications
• Strong knowledge of AI tools to leverage for key responsibilities
• Strong writing and editing skills with portfolio of published work
• Experience developing and executing thought leadership programs
• Demonstrated ability to build and manage high-performing teams
• Excellent project management and organizational skills
• Experience with brand development and style guide creation
• Strong executive presence and ability to influence C-level stakeholders
• Strategic thinker with hands-on execution capabilities
• Excellent command of AP Style and business writing conventions
• Proficiency with content management systems (WordPress, Contentful, etc.)
• Familiarity with SEO best practices and optimization tools
• Experience with PR software (Cision, Meltwater, etc.)
• Knowledge of social media management and analytics platforms
• Basic understanding of design tools (Adobe Creative Suite awareness)
• Comfortable with analytics platforms (Google Analytics, content analytics tools)

Desirable

• The Director of Brand, Content, and Communications will lead Arkose Labs' brand strategy, content development, and communications (external and internal) efforts
• This role is critical in establishing and amplifying our voice in the cybersecurity and fraud prevention market, driving thought leadership, and creating compelling narratives that resonate with our target audiences
• Reporting to the Chief Marketing Officer, this director-level position will shape how the market perceives Arkose Labs and build our reputation as a category leader
• Develop and execute comprehensive PR strategy to increase brand visibility and market awareness
• Manage the PR agency with the appropriate KPIs to deliver compelling results and secure high-impact media placements in tier-1 publications (TechCrunch, The Wall Street Journal, Dark Reading, SC Magazine, etc
• Build and manage relationships with key media outlets, journalists, and industry analysts covering cybersecurity, fraud prevention, and enterprise technology
• Manage crisis communications and issue response protocols
• Coordinate product launch announcements and company milestone communications
• Develop media training programs for executives and subject matter experts
• Track and report on PR metrics including share of voice, media sentiment, and reach
• Establish executives and technical leaders as recognized voices in fraud prevention, bot management, and emerging areas like Agentic AI security
• Create thought leadership content strategy aligned with company positioning and market trends
• Identify speaking opportunities at premier industry conferences (RSA, Black Hat, Gartner Security Summit, etc.)
• Develop bylined articles, opinion pieces, and contributed content for industry publications
• Coordinate podcast appearances, webinar presentations, and panel participation
• Build relationships with industry associations, standards bodies, and security communities
• Monitor competitive thought leadership positioning and identify differentiation opportunities
• Own the end-to-end content strategy across all formats and channels
• Lead the creation of high-quality written content including:
• Blog posts and articles on fraud trends, threat intelligence, and security best practices
• Whitepapers and technical guides
• Customer case studies and success stories
• EBooks and research reports
• Executive briefings and one-pagers
• Website copy and landing page content
• Oversee video content production including:
• Customer testimonial videos
• Product explainer videos
• Executive message videos
• Event and conference coverage
• Webinar recordings and snippets
• Develop content distribution strategy and channel optimization
• Establish editorial calendar and content governance processes
• Manage relationships with freelance writers, designers, and video production vendors
• Optimize content for SEO and ensure alignment with demand generation goals
• Define and evolve the Arkose Labs brand strategy
• Create and maintain comprehensive brand style guide including:
• Visual identity standards (logo usage, color palette, typography)
• Voice and tone guidelines
• Messaging frameworks and boilerplate language
• Photography and imagery standards
• Template designs for presentations, one-pagers, and collateral
• Ensure brand consistency across all customer touchpoints (website, sales materials, events, social media, etc.)
• Oversee brand asset creation and management systems
• Conduct brand audits and competitive brand analysis
• Guide brand evolution for product launches (e.g., Arkose Titan platform positioning)
• Partner with creative and design resources to develop brand campaigns
• Manage trademark and brand protection initiatives
• Build and lead a high-performing team of content creators, writers, and communications specialists
• Establish processes and workflows for content production and approval
• Collaborate with product marketing on go-to-market messaging and positioning for specific products
• Partner with demand generation to ensure content supports pipeline objectives
• Work with field marketing on event content and executive communications
• Coordinate with customer success on case study development and customer storytelling
• Align with sales enablement on sales content needs and messaging consistency
• Manage agency relationships and external vendor partnerships
• Performance Measurement:
• Define and track KPIs for PR, content, and brand initiatives
• Measure content engagement, consumption, and conversion metrics
• Report on brand awareness and perception through surveys and market research
• Track PR coverage quality, sentiment, and competitive share of voice
• Analyze content ROI and influence on pipeline and revenue
• Present quarterly performance reviews to executive leadership