Senior Digital PR Executive, Ponderosa Agency
£30-35k
Tuesday to Thursday in office
3 days a week in office (Cross York Street Studios, Leeds)
Creative agency blending strategic thinking, digital innovation & inspiring ideas
Be an early applicant
Creative agency blending strategic thinking, digital innovation & inspiring ideas
21-100 employees
Be an early applicant
£30-35k
Tuesday to Thursday in office
3 days a week in office (Cross York Street Studios, Leeds)
21-100 employees
Company mission
To uncover better insight to inspire better ideas that deliver better results.
Role
Who you are
- 3–4 years’ experience in Digital PR or a related role within a digital marketing or PR agency
- A confident communicator and natural storyteller with a flair for identifying creative angles
- Experience delivering campaigns end to end, from concept to coverage and reporting
- A solid understanding of how Digital PR supports SEO and drives measurable performance
- Strong writing and editing skills with excellent attention to detail
- Proven ability to build relationships with journalists, clients and colleagues
- Organised, proactive and able to manage multiple campaigns and deadlines
- Comfortable analysing results and using data to shape ideas and recommendations
- Collaborative team player who thrives in a fast-paced environment
- Ambition to grow and take ownership of bigger campaigns over time
What the job involves
- We’re looking for a creative, strategic and results-driven Senior Digital PR Executive to join the Digital team at Ponderosa
- If you love combining ideas and insights to create campaigns that earn coverage, links and attention, this is a brilliant opportunity to take the next step in your career within an integrated agency that blends brand, digital, social and eCommerce expertise under one roof
- Campaign delivery and management
- Plan, develop and deliver creative Digital PR campaigns that support client SEO and brand goals
- Collaborate with the Head of SEO to create campaigns that earn high-quality coverage and backlinks
- Manage projects from ideation through to outreach, delivery and reporting
- Research and identify relevant data, stories and trends to inspire campaign concepts
- Write press releases, media materials and content that grab attention and drive engagement
- Build targeted media lists and deliver personalised, effective outreach
- Support influencer and creator collaborations as part of wider campaign delivery
- Media and stakeholder relations
- Develop and maintain strong journalist and media relationships across key sectors
- Confidently pitch stories to press, bloggers and influencers
- Present campaign ideas and results to clients and internal teams
- Monitor media coverage and industry trends to identify new opportunities for clients
- Reporting and insights
- Measure campaign performance against key metrics, preparing clear and insightful reports
- Use data to evaluate what worked, what didn’t, and how to improve future campaigns
- Share insights and learnings with the wider digital and client teams to inform strategy
- Team collaboration
- Work closely with SEO, content and client services colleagues to align PR campaigns with wider digital strategies
- Contribute to brainstorms and idea sessions across the agency
- Support pitches and proposals with creative ideas and examples
- Optional 9-day fortnight via compressed hours
Our take
Ponderosa Agency is a Leeds-based marketing agency that has been delivering strong results for its clients since 2010. With a broad focus, it’s worked with big-name brands as well as smaller niche-offering companies.
It’s been on quite a journey, too. After merging with Sixteen Hands, Prego and Grapple in 2011, it's gone on to work with Crabbies ginger beer on its UK launch, a TV ad with the Irish rugby club and launching the HiSense FIFA World Cup sponsorship in 2018. It’s high-profile campaigns like these that have maintained Ponderosa Agency’s status as a leading marketing agency in Leeds.
With a string of acquisitions under its belt across e-commerce and market Research in the early 2020s, Ponderosa Agency is continuing its fast pace and steady lead within the UK’s creative agency scene.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Hybrid working (Tuesday to Thursday office)
- 9 day fortnight opt in available
- 25 days annual leave
- 3 additional days celebration leave
- Company pension (5% from you, 3% from Ponderosa)
- Life insurance
- Income protection
- Employee assistance programme
- 24/7 Virtual GP access
Company HQ
Leeds City Centre, Leeds, UK
Leadership
Richard Midgley
(Founder & Group Strategy Director)Also the CSO of Audience Collective. Previously worked as Group Strategy Director at TCB Media and was Founder & Group Strategy Director at Grapple.
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