Junior ASO & SEA Manager Apprentice, Deezer

The company operates in a crowded market dominated by giants like SPotify and Apple Music, but it's leaning into personalisation to stand out. Its latest update lets users customise themes, colors, icons and layouts, and gives instant access to their favourite artists, playlists and podcasts through the new Quick Access feature. So, with this approach, it wants to make the app feel more personal in the hopes of appealing to listeners looking for something a bit more tailored.

AI-generated music is another major factor shaping Deezer's direction (and it's a complicated one). Around 50,000 fully AI tracks are uploaded daily, and while many users may be curious, most want them clearly labelled and worry about their impact on real artists. Deezer already detects and labels AI content and keeps it out of recommendations and fraudulent payouts. If it can continue to handle this transparently, AI could become a trust-building advantage rather than a threat for the company.