Growth Marketing Manager, Gorgias
+ Equity
The conversational AI platform for eCommerce
Job no longer available
The conversational AI platform for eCommerce
501-1000 employees
Job no longer available
+ Equity
501-1000 employees
Company mission
To empower eCommerce brands to grow through AI-powered customer experience.
Role
Who you are
- 2+ years of experience doing both quantitative and qualitative work in a fast-paced environment, like founding a company or doing product/growth/engineering at a tech startup
- Hackiness and product thinking. You’re able to balance shipping an MVP with building for scale
- A hacker’s mentality with structured problem-solving skills. Revenue is your north star metric; you obsess over finding novel ways to drive revenue and eke out as much yield as possible from a given funnel
- Eager to excel in the world of growth, willing to embrace challenging projects, and take ownership of business outcomes
- Experience managing and executing complex projects cross-functionally across technical and business stakeholders
- Ability to analyze data to drive business insights in SQL
- Agility and speed. You’ll constantly try new growth ideas in this role. When things don’t work, you pivot; when they do, you move fast to scale them
- Excellent written and verbal communication
- Competitive attitude: motivated by the idea of owning a number and winning
- Proficient or strong interest in marketing automation, Python/Javascript, or web scraping is a plus
What the job involves
- Our job is to maximize revenue by efficiently driving sales demos by running marketing experiments across multiple channels (email, ads, customer referral, direct mail), rapidly scaling the ones that work, and supporting other departments with growth expectations (sales, partnership, events, etc.)
- Develop automated strategies for customer acquisition, partnering with operations, marketing, sales, and partnership to drive step-function changes in outcomes
- Run experiments to convert leads - you will generate ideas, define targeting, write copy, and scale the winners. You’ll also iterate on the go-to-market strategy, then test and measure the impact of your changes, scaling the most effective improvements
- Collaborate with stakeholders across the business to own and drive high-impact acquisition initiatives aligned with overall company strategies
- Find new data sources that will improve our messaging, targeting, and/or campaign timing
- Craft highly personalized email copies tailored to diverse audience segments, utilizing internal data points and the signal you've developed. Continuously A/B test these copies, considering their deployment to 1 million prospects per quarter
- Analyze data to understand what’s working and what's not - from reading through replies to writing SQL
- Understand customer journeys - you can look at attribution and understand what interactions are meaningful in the customer journey to move people down the funnel
- Boost our outbound email positive replies through A/B testing of current copies, building GPT prompts, collaborating with engineers to create new intent signals, and experimenting with best-in-class copywriting strategies
- Oversee and enhance our referral campaigns by discovering inventive and personalized ways to reach out to customers (email, in-product, SMS, etc.), drawing on internal data like customers' employment history or their LinkedIn connections
- Create innovative win-back multi-touch campaigns spanning ads, SMS, email, direct mail, events, and more, to re-engage closed or lost deals and churned customers
- Our Current Tools / Data Stack includes:
- Data Transformation: dbt
- BI Tools: Periscope
- Data Activation: Hightouch, Segment, Zapier
- Outreaches and Initiatives: Instantly.ai, Lemlist, Customer.io
- CRM: Hubspot
Our take
With the surge in online shopping, eCommerce merchants are increasingly prioritizing customer communications to enhance the overall shopping experience. This heightened emphasis puts greater pressure on support teams to promptly and accurately address customer inquiries.
Gorgias offers an all-encompassing customer support helpdesk equipped with artificial intelligence tools tailored for customer service teams. The platform allows eCommerce businesses to streamline responses to frequently asked questions through a single application. By automating these responses, support agents can allocate more time to engaging in meaningful and profitable interactions with customers, thereby potentially driving sales.
Catering to over 15,000 brands, including prominent brands like Princess Polly, Steve Madden, and Marine Layer, Gorgias faces competition from established players like Zendesk, Freshdesk, and HelpScout. Despite this, the company has experienced notable growth, expanding its presence across the US, Europe, and Australia. Along with funding that will fuel the development of its Automation Add-on feature, aimed at providing customers with instant answers to alleviate support workload.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2024
$29m
SERIES C
Aug 2022
$30m
SERIES C
Total funding: $101.4m
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Alex Plugaru
(Co-Founder & CTO)Former Web Developer at Gymglish, Eau de Web, Innobyte and Liquid Studios.
Romain Lapeyre
(Co-Founder & CEO)Former Product Manager at Work4 and Business Developer at Scalr. MA in Management from HEC Paris.
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