Senior GTM Manager, Intercom
AI Business
$151.7-188.6k
+Equity
More information about location
2+ days a week in office
The modern customer communications platform
Job no longer available
The modern customer communications platform
1001+ employees
Job no longer available
$151.7-188.6k
+Equity
More information about location
2+ days a week in office
1001+ employees
Company mission
Intercom's mission is to make internet business personal.
Role
Who you are
- Experience: 5+ years of experience in GTM strategy, product marketing, product-management, program management, or a related field within a SaaS business, ideally from SMB to mid-market companies selling into B2B SaaS, Fintech or Ecommerce
- Education: Bachelor’s degree in Business, Marketing, or a related field. An MBA or equivalent advanced degree is a plus
- Skills: Strong strategic thinking, analytical skills, and the ability to translate market insights into actionable plans. Excellent project management skills and the ability to manage multiple initiatives simultaneously
- Collaboration: Demonstrated ability to work effectively in a cross-functional environment, with strong interpersonal and communication skills
- Adaptability: Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities. Proven track record of successfully managing change within an organization
- Results-Oriented: A track record of delivering results and achieving business goals through effective GTM strategies
What the job involves
- GTM Managers are responsible for the strategic development, execution, and success of one or more growth-oriented GTM (Go-To-Market) programs. This role involves deep collaboration across functions to ensure coherent program delivery and impactful outcomes
- The Senior GTM Program Manager will take overall accountability for the KPIs, revenue and costs associated with the program, and lead development in AI-driven customer service solutions, helping businesses to enhance their customer support operations with cutting-edge technology
- The GTM Manager will work with key stakeholders across the business to create, align, and execute a plan that drives remarkable business outcomes from our AI products. This role is pivotal in ensuring that our AI solutions reach their full potential in the market. The role will report to the Head of GTM Programs
- Strategic Planning: Develop and implement strategic plans for assigned GTM programs, focusing on addressing specific GTM challenges and seizing market opportunities. This includes market research, competitive analysis, and identifying target customer segments
- Cross-Functional Execution: Work closely with cross-functional teams, including Marketing, Sales, Product, Customer Success, Support, and Finance, to ensure seamless execution and alignment with program objectives. Foster strong relationships and communication channels between teams
- Performance Monitoring: Monitor and analyze program performance, adjusting strategies as needed to maximize impact. Utilize data-driven insights to refine and optimize GTM strategies
- Customer Engagement: Work closely with Sales and Success teams to drive customer adoption, activation, and usage of AI features through tailored engagement strategies. Develop and implement initiatives to deepen customer relationships and reduce churn
- Change Management: Facilitate change management processes within and across teams to ensure adoption and success of GTM initiatives. Support teams in understanding and embracing changes related to GTM strategies
- Continuous Improvement: Contribute to the continuous improvement of the GTM Programs function through insights and feedback. Identify opportunities for process enhancements and implement best practices
- Communication: Create and maintain the right communication tactics to keep everyone informed and moving in the same direction. Ensure senior management stakeholders are aware, able to input and updated on progress. Activities here include report preparation, stakeholder presentations, facilitating cross-functional meetings
Our take
If you've ever seen a chat pop up on a business' website, it was probably provided by Intercom. Though ubiquitous now, it used to be a major challenge for companies to communicate swiftly with their customers. Intercom's Messenger allows a company to instantly reach out with human or automated support, improving customer service and greatly increasing conversion rates for sales.
While the Messenger is its most visible product, Intercom provides a service similar to Salesforce, as an advanced customer relationship management system. However, Intercom doesn't see Salesforce as a major rival, as Intercom specialises in the online market while Salesforce is more suited for traditional retail. Intercom is used by more than 25,000 businesses including Amazon, Meta and Atlassian, and reaches an estimated 600 million end users monthly.
Intercom has primarily served the US and Irish markets but has been expanding its presence globally in recent years. Despite having a commanding market position, it is continuing to develop its product, most recently delivering a major functionality upgrade to its Messenger software, greatly increasing its ability to carry out ticketed support requests.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Mar 2018
$125m
SERIES D
Apr 2016
$50m
SERIES C
Total funding: $240.8m
Company benefits
- We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen
- Generous public transport allowance for commuting
- Wellness programme that allows you to expense gym and other sports activities up to £90 quarterly
- Paid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved ones
- Open vacation policy and flexible holidays so you can take time off when you need
- Work from home opportunities
- Health insurance
- Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents
- Regular compensation reviews - we reward great work
- MacBooks are our standard, but we’re happy to get you whatever equipment helps you get your job done
Company HQ
Financial District, San Francisco, CA
Leadership
Eoghan McCabe
(Co-Founder & CEO)Previously CEO of Contrast and Exceptional. Is also the Chairman of Intercom.
Des Traynor
(Co-founder & CSO)Previously worked in software development and is an expert in User Experience (has lectured on the topic and was UX Lead at Contrast)
Ciaran Lee
(Co-founder)Previously Lead Engineer at RateMyArea.com and CTO of Exceptional. Was Intercom's CTO until 2021.
Salary benchmarks
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