Senior Social Media Marketer, Abridge

• Five to eight years in social media marketing or growth marketing, with direct hands-on ownership of social as a growth channel
• A demonstrated track record of growing an audience, with real numbers attached. You can walk through what the account looked like when you started, where it got to, and specifically what drove it
• Fluency with the funnel. You've been held accountable to metrics beyond engagement, and you can explain how you connected social activity to downstream outcomes like email signups, registrations, demo requests, or pipeline, including where the attribution was imperfect and how you worked around it
• Analytics and attribution chops. You're comfortable in platform analytics and in tools like GA4 or Amplitude, you're rigorous about tagging and tracking, and you can build a report that leadership actually uses
• Hands-on fluency across multiple platforms, including LinkedIn and X, plus real working knowledge of at least a couple of others (e.g., Instagram, YouTube, Reddit, and TikTok). You understand the cultural, algorithmic, and creative differences between them and can create natively for each
• Experience with the tooling layer around social. You've built or automated workflows for publishing, audience research, listening, enrichment, or reporting, and you have a point of view on which tools are worth it and which create more risk than value
• Experience running paid social, even at modest budget, and an understanding of how paid and organic compound
• Strong writing and editorial judgment. You can find the hook, write an opening line that earns attention, develop an idea clearly, and edit your own work. You don't need to be the best writer on the marketing team, but you need to be good enough that nothing waits on someone else to make it publishable
• Experience building executive, employee, or subject-matter-expert voices. You've helped people become credible public voices and can speak specifically to what made the program work and how you kept it running
• An AI-native working style. You use AI every day, have considered opinions about where it strengthens the work and where it weakens it, and actively experiment with new tools and workflows
• Experience inside a high-growth technology or AI company, where priorities move quickly and you're often creating structure where none exists
• Exceptional execution. You're comfortable moving fast, making decisions with incomplete information, and shipping consistently
• Strong cross-functional influence. You can bring people together around a point of view and move work forward without formal authority
• A proactive, low-ego mindset. You're curious, generous with your expertise, and motivated by work that compounds

Desirable

• We are looking for a Senior Social Media Marketer to own how Abridge shows up in public
• In this role, you will own Abridge's presence on X and LinkedIn end to end
• You will build the operating system that turns our employees into credible public voices in their own right
• You will write, brief, capture, and ship content with the speed of a creator and the judgment of a brand lead
• And you will do this across two distinct audiences that rarely overlap as much as people assume: the broader AI and technology community, where the conversation moves quickly and rewards originality, and the healthcare community, where credibility is built more deliberately over time
• This is a senior individual contributor role
• You will partner closely with our Comms Lead, our Creative team (led by Paula), and the VP of Marketing on brand voice and editorial direction
• Own Abridge's social strategy across X and LinkedIn, with Instagram as a secondary platform. You will set the editorial direction, the cadence, the content mix, and the standard for what ships
• Build two parallel social motions in service of one coherent brand: one tuned to the AI and technology community, the other to the healthcare community. The voices, formats, and rhythms will be different by design
• Run our employee-as-influencer program. You will identify the right internal voices among our clinicians, researchers, and leaders; coach them on platform-native writing; build the operating model that gets them posting consistently; and measure the lift their voices create over time
• Write at volume and at a high standard. Posts, threads, carousels, comments, and replies will all pass through you as either the first draft or the final eye
• Brief, capture, and create content across formats. You will storyboard short-form video, direct shoots at events and in the office, edit when speed matters, and brief the Creative team when polish matters. Knowing which mode to operate in is part of the job
• Build community, not just an audience. This means replying with intention, surfacing customer voices, amplifying the right conversations, and hosting real-time moments around launches and flagship events such as Conversation 2026
• Use AI as a force multiplier across the entire workflow, from research and ideation to drafting, repurposing, editing, and scheduling. You will set the bar for how the broader marketing organization uses AI for content
• Measure what matters. You will connect social activity to brand lift, audience growth, engagement quality, and pipeline influence, and bring rigor and transparency to what is and isn't working
• Partner across the marketing organization with Comms, Product Marketing, Customer Marketing, Events, and Growth. Social is the distribution layer for everything else we ship, and the role only works when those partnerships do