Senior Manager of Product Marketing, CoreWeave

• 8+ years in product marketing, technical marketing, or GTM–ideally within cloud infrastructure, AI and machine learning, SaaS, or enterprise tech
• Strong technical foundation with ability to work directly with engineering teams and system architects
• Proven track record of building demos, reference content, and narratives that turn technical features into customer adoption
• Experience with customer segmentation, profiling, and targeting
• Experience with use case development and solution creation
• Proven track record of successful product launches and scaled cross-functional marketing programs
• Exceptional communication, influencing, and cross‑functional partnership abilities with both technical and executive audiences

Desirable

• This role will be responsible for shaping the value proposition, positioning, messaging, and GTM strategy for CoreWeave’s key offerings.
• As CoreWeave evolves beyond GPU infrastructure towards providing the best platform for AI–generative AI, agentic, AI, and beyond–in the cloud, you will work with key stakeholders in marketing, sales, product management and engineering to shape CoreWeave’s next phase.
• You’re eager to listen to customers, understand the mechanics of how we win in the market, and package key insights into scalable value propositions in close collaboration with other teams across the organization.
• This is an opportunity to define how ROI is defined for AI workloads in the cloud to meet this unique inflection point in the industry.
• It is critical that you leverage data and analytics to demonstrate impact of your work through metrics from adoption to deal flow in a way that is intuitive for your stakeholders and senior executives
• Define differentiated positioning for product offerings that leverage CoreWeave’s unique differentiators in AI infrastructure and services
• Develop narratives and demos that show CoreWeave’s edge in high-value AI workflows (e.g., CX agents, simulation, financial automation)
• Create compelling launch moments and differentiated, persona-based messaging based on real customer evidence
• Provide campaign briefs and input for content marketing and demand generation marketing teams to scale value propositions across the funnel
• Partner with forward-deployed engineers and lighthouse customers to capture workflow patterns
• Turn those learnings into reference architectures, blueprints, and proof points CoreWeave can own. Collaborate with content marketing teams to create unique, differentiated content that carries these messages forward at scale
• Highlight measurable business outcomes (latency reduction, cost per asset, cycle-time improvements) that differentiate CoreWeave from hyperscalers
• Influence analysts and other critical influencers on how to think about AI workloads in the cloud
• Establish systematic customer learning capture across high-value implementations
• Equip sales and BD with outcome-focused deal kits, battlecards, and technical content that resonates with developers and decision-makers
• Scale messaging through selective partners where their workloads reinforce CoreWeave’s proof story
• Deliver updated messaging and positioning materials
• Demonstrate impact of internal GTM tools and assets with sales
• Map product marketing’s impact on deal velocity and contract value
• Demonstrate product marketing’s impact on platform adoption and retention
• Improve competitive win rates in AI workload opportunities