Paid Media Account Manager, Driftrock
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Lead generation marketing technology
Job no longer available
Lead generation marketing technology
21-100 employees
Job no longer available
+ Share options
21-100 employees
Company mission
Driftrock's mission is to make marketing better.
Role
Who you are
- You should be based in the UK and have the right to work in the UK
- 3+ years of agency experience in a paid media role, and have had direct responsibility for managing paid campaigns across a range of ad platforms such as Meta Ads and Google Ads
- First hand experience of planning and managing campaigns dedicated to driving leads for a client, and the skills to communicate strategies and tactics
- Comfortable with data, reporting, insight, and turning these into recommendations
- Experience in building and managing client relationships, delivering strategic advice and recommendations
- Strong commercial awareness; demonstrable experience of tracking client fees and identifying opportunity areas
- Basic knowledge of Google/Looker Data Studio is desirable, but not a deal breaker
- Remote experience and capable of working autonomously
- Smart, passionate and able to learn new things quickly. We’re a small but scaling company so be enthusiastic about change and ambiguity
- We are looking for an experienced Paid Media Account Manager able to work in a remote-first environment
- This is a fantastic opportunity to apply your experience and help shape the future of marketing within the automotive industry
- You'll be working closely with a dedicated team. Supported by our software platform, you'll run paid advertising activity across a wide range of digital platforms such as Facebook, Instagram, LinkedIn, Google and Pinterest. Using our expertise and industry experience, we work to help them generate more leads and sales, delivering a better return from their paid activity
- You’ll have worked with stakeholders at all levels, finding and sharing trends, optimising to measurable goals, and turning these into exceptionally delivered campaigns. Where others find challenges, you’ll identify opportunities
What the job involves
- We’re a team of automotive marketing experts, and we’re looking for an experienced Paid Media Account Manager to help automotive brands succeed with their marketing efforts
- Driftrock is a trusted partner for OEMs, publishers and agencies, providing expert advice and guidance on how to generate leads and sales in the automotive industry
- Our Performance Marketing division aims to help all our partners thrive with their campaigns, and maximise performance of marketing channels
- As a member of this team, you’ll work with our customers on strategy, implementation, activation and optimisation plans, helping them achieve great results and run campaigns which are among the best in the industry
- Our software helps brands capture automotive leads from every source and start meaningful conversations with their customers, and our Performance Marketing team helps customers make the most of this first party data and insight, turning it into actionable change
Application process
- If you’re invited for an interview, our process follows four steps:
- Step 1) An initial discussion with our operations team to chat through your experience
- Step 2) A call with our Head of Customer experience to discuss the role and your experience further
- Step 3) A short task to assess your practical experience
- Step 4) A final conversation with our CEO
- We will not be considering any recruitment agencies for this role
Our take
Digital marketing has never been more important, with the majority of advertising spend being on digital channels. At the same time, navigating all the different digital marketing channels and knowing how and where to spend is very complex.
Driftrock is a social media advertising platform that provides tools and apps that integrate with brands existing data platforms to manage their customer insights. It makes it easier for marketers to navigate complexities and helps their customers reach more people while spending less, using the power of data.
The company has worked with major brands such as BMW, claiming to have reduced its customer acquisition costs by 56%. Driftrock is now enhancing its technology platform and expanding into new marketing channels such as Twitter and LinkedIn. With the effectiveness of digital marketing vs. other channels increasing, Driftrock has a good trend to capitalise on.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
45% female employees
Company
Funding (2 rounds)
Sep 2016
$1.1m
SERIES A
May 2014
$1m
SEED
Total funding: $2.1m
Company benefits
- Fully remote work and flexible working hours
- Maternity and Paternity Package
- Budget to attend conferences or courses, & to purchase books to improve your skills
- Monthly socials at some fun venues and events in London. and/or virtual get-togethers
- Share options
- Pension scheme contribution
- Vision Policy
- Exclusive perks on CharlieHR
- ClassPass membership to get monthly free credits to spend on the best fitness classes of your choice
- Cycle to work and electric car schemes
- We celebrate birthdays and year anniversaries
- Remote working equipment set up
Company HQ
London, UK
Leadership
Matt Wheeler
(CEO)Founding Partner of Forward Partners (VC firm). Founded Omio.com, a mobile phone price comparison site. Once merged with uSwitch, Matt held a Director of Product role.
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