Vice President of Marketing, Virta Health
$235-275k
Diabetes reversal treatment
Open for applications
Diabetes reversal treatment
501-1000 employees
Open for applications
$235-275k
501-1000 employees
Company mission
To reverse diabetes and obesity in one billion people.
Role
Who you are
- 15+ years of progressive marketing experience with at least 7 years in executive roles
- Experience in health technology or an innovative market space appreciated
- Proven track record in managing and getting high productivity from multi-functional marketing teams
- Deep expertise in unique brand creation/articulation, digital, growth, product, and customer marketing
- Strong understanding of market trends, data analytics, and customer insights that can deliver clear ROI tracking for marketing investments and quickly pivot as needed
- Track record of embracing and successfully leveraging innovation technologies (especially AI) to improve effectiveness and efficiency in marketing efforts
- Creative, innovative thinking to break-through the noise of a hectic marketplace
- Budget ownership experience
- Experience in both public and private companies is preferred
What the job involves
- The VP of Marketing is a senior executive responsible for overseeing the strategic direction of all enterprise, business to business marketing functions
- This role plays a critical part in shaping brand identity, driving marketing operations, increasing our presence in a fast-growing market, and leading initiatives that drive significant sales growth trajectory
- Design and lead long-term enterprise marketing strategies that support the company's mission and revenue goals
- Direct all facets of the B2B marketing function including demand generation, product marketing, client communications, Sales Development Representatives, and brand positioning
- Collaborate with executive leadership on corporate strategy and positioning. Collaborate cross functionally with Sales, Customer Success, Strategy, Growth Marketing and others to deliver a coordinated, high impact market message
- Own market segmentation, customer lifecycle strategy, and go-to-market planning
- Lead the development of innovative marketing programs that elevate the brand and create significant increase in incoming, qualified leads
- Lead and scale a diverse, growing, high-impact global marketing organization
- Within your first 90 days at Virta, we expect you will do the following:
- Create and collaborate on a clear vision for 2026+ market differentiation positioning
- Deliver a 2026 strategy plan to drive improved lead generation and win rates
- Solidify a team of high performers to expand Virta’s market presence
- Create mar-tech stack plan for 2026 and beyond that includes AI-supported scale and efficiency
- Support details and planning for a significant market and lead generation event - Moonshots - that we hold in January each year
Our take
Much of the care for type 2 diabetes has been based on control and prevention, rather than a direct reversal of the issue. Virta Health is changing that, providing patients with personalized treatment plans, virtual monitoring and patient care.
Instead of depending upon medication, which often needs to be increased over time, the company is tackling the problem at its root and taking a fundamentally different approach that is better for the patient, and more economical for insurers. Among enrolled patients in its clinical trial at one year, 60% achieved diabetes reversal.
While platforms like Vida Health also serve similar markets, the large number of prediabetic (88M) and diabetic (30M) Americans presents a significant opportunity for growth. Along with its significant funding round in 2021 fueling its efforts to expand the reach of its telehealth-powered diabetes reversal treatment. Positioning the company for widespread adoption and continued success in addressing this critical healthcare challenge.
Steph
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2021
$133m
SERIES E
Dec 2020
$65m
SERIES D
Total funding: $373m
Company benefits
- Remote-first work environment with ability to work from home
- Flexible work hours & time off policy
- Virta pays 99% of all employee health insurance premiums, and 75% for all dependents
- Up to 16 weeks paid parental leave
- Enroll in the Virta treatment for free and give a discount to friends and family
- Internet, home office, learning & development stipends
- Employee Resource Groups like Parents of Virta, Ladies of Virta, and Virtans for DEI
- 401K and ROTH contribution opportunities
Company HQ
Civic Center, Denver, CO
Leadership
Sami Inkinen
(Co-Founder & CEO)Worked on Microsoft’s strategy team for MS Office, and as a consultant for McKinsey & Company within the software, telecommunications, and government sectors. Co-founder of online real estate marketplace Trulia, serving as its COO until its IPO and eventual sale to Zillow Group.
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