FP&A Analyst, Croud
$100-120k
+ Sales commission with pitch opportunities + Recruitment referral bonus
More information about location
3+ days a week in office (Soho, NY)
Performance marketing agency
Be an early applicant
Performance marketing agency
501-1000 employees
Be an early applicant
$100-120k
+ Sales commission with pitch opportunities + Recruitment referral bonus
More information about location
3+ days a week in office (Soho, NY)
501-1000 employees
Company mission
To drive business performance and growth for ambitious brands through reinvention.
Role
Who you are
- Education & Certification: Bachelor’s degree in Accounting, Finance, Economics, or Business. Progress toward or completion of a relevant professional certification (e.g., CPA, CFA, or CMA) is highly desirable
- Experience: 3–5 years of progressive experience in corporate finance, FP&A, or commercial finance analytics, preferably within the digital marketing, advertising, media, or technology sectors. Experience of working across an International business is preferred
- Technical Savvy: Advanced proficiency in Microsoft Excel / Google Sheets is required. Direct experience with advanced financial planning systems (ERP), data visualization tools (e.g., Tableau, Looker), or basic SQL is a significant advantage
- Analytical Rigor: Exceptional financial modeling skills with a proven ability to synthesize large, complex data sets into clear, executive-ready "storytelling" summaries
- Communication & Influence: Excellent interpersonal skills with the confidence to challenge the status quo and effectively influence senior, cross-functional, and remote global stakeholders
- Adaptability: A proactive self-starter who thrives in a fast-paced, high-growth environment and can seamlessly manage multiple priorities across different time zones
What the job involves
- As Croud continues to expand both organically and through mergers and acquisitions, we are seeking a sharp, collaborative, and commercially-minded FP&A Analyst to join our global FP&A function
- Based in our New York office, this newly created role will be instrumental in providing a holistic, consolidated financial view across our growing US footprint, including Croud US (NY / Atlanta), and Born Social US
- Operating as a critical bridge between our US operations and our global finance hub, you will work as part of the Group FP&A team led out of London to ensure a synchronized, consistent approach across our global teams. You will act as a key financial advisor to US Senior Leadership—including the US CEO, US Chief Business Officer, Global COO, and Chief Data Officer—delivering high-impact financial insight, robust data modeling, and strategic process improvements to drive performance and sustainable growth
- At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities
- US Regional Consolidation & Partnering
- Provide a comprehensive, holistic, and consolidated financial view across all US entities (Croud US (NY & Atlanta), and Born Social US)
- Act as a trusted financial partner to US Senior Leadership (US CEO, US Chief Business Officer, Global COO, Chief Data Officer) and other senior agency stakeholders, translating data into actionable insights
- Collaborate closely with the Group Finance team in London to ensure reporting structures, timelines, and financial models remain fully aligned globally
- Financial Planning, Modeling & Analysis
- Own and drive the US inputs for monthly, quarterly, annual, and long-range financial planning cycles
- Conduct robust variance analysis, tracking key performance indicators (KPIs) to identify trends, efficiencies, and profitability levers across the US agencies
- Execute ad-hoc financial analysis, sensitivity testing, and predictive scenario modeling to evaluate new business cases and strategic initiatives
- Prepare high-quality management reports, dashboards, and commentary for US leadership and Group Board presentation
- Commercial Operations & Growth Support
- Partner with commercial and client teams to evaluate pricing models, labor utilization, rate cards, and the profitability of client and third-party engagements
- Provide vital financial support during vendor contract negotiations, client RFP/RFI submissions, and resource allocation mapping
- Assist in evaluating and tracking the region’s sales commission plans and bonus structures
- Support Group M&A activities as required, assisting with local due diligence, post-merger financial integration, and scaling efficiencies
- Systems & Process Improvement
- Play an integral role in identifying and delivering financial process improvements and system upgrades to scale the Global finance function
- Collaborate with Business Intelligence (BI) and data teams to optimize data warehouse capabilities, ensuring robust single-source-of-truth reporting
Our take
Marketing teams are often under-resourced and over-stretched, and the 24/7 nature of the field only amplifies these difficulties. Yet, digital marketing continues to be a vital part of businesses marketing strategy as the opportunities for business success online continue to grow.
Croud has a unique approach to assisting digital marketers. Its proprietary technology supports planning, automation and delivery of digital marketing campaigns. Croud's capability to deliver this at scale is supported by its "Croud Control" platform, a digital platform that links over 2,300 on-demand digital experts known as "Croudies" to clients.
Croud continues to expand its network of "Croudies" and the digital products available to clients. For example, its in-house "Croud Creative" team provides instant creative resources to media teams, allowing them to create world-class campaigns. It also continues to make acquisitions to strengthen its position and remains well-regarded in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Nov 2019
$40.8m
LATE VC
Total funding: $40.8m
Company benefits
- Work from home opportunities
- 20 days vacation a year + 10 public holidays
- Full Paid Medical Insurance (including dental and vision)
- Equity in Croud US upon completion of 6 months
- Annual performance bonus
- 401k plan
- Sales commission (if involved in a pitch)
- Gym Membership contributions (Classpass or NYHRC)
- Free fruit, breakfast cereals, snacks, soft drinks and tea & coffee
- Free home office chair and screen
- Quarterly team offsites / Regular socials
- Free Citibike membership
- Recruitment referrals bonus
- Agile working policy
- Summer Fridays
Company HQ
London, UK
Leadership
Ben Knight
(Co-Founder & Chief Strategy Officer)Ben worked within search for over ten years, and realised there was a gap in the market to deliver a more innovative way of working, so founded Croud, to cater to clients' 24/7/365 demands
Luke Smith
(Co-Founder & Global CEO)Luke started his career at News International and The Economist, then turned his hand to agency relationship management at Google, where his belief that the agency model was broken grew.
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