CRM Manager, Paired

£55-65k

+ Significant stock options

HTML

Amplitude

Mixpanel

Braze

Shopify

Klaviyo

Mid and Senior level

London

More information about location

The app that brings couples closer

Job no longer available

The app that brings couples closer

21-100 employees

B2CLifestylePersonal healthContentCommunicationSocialMobileD2CWellbeingeCommerce

Job no longer available

£55-65k

+ Significant stock options

HTML

Amplitude

Mixpanel

Braze

Shopify

Klaviyo

Mid and Senior level

London

More information about location

21-100 employees

B2CLifestylePersonal healthContentCommunicationSocialMobileD2CWellbeingeCommerce

Company mission

To bring couples closer. Because once the honeymoon glow fades, even the strongest relationships can get weighed down by life—whether it’s communication slip-ups, the never-ending mental load, or intimacy taking a back seat. That’s where we come in.

Job

Company

Role

Who you are

This is a hands-on role suited to someone who can confidently manage campaigns end-to-end across channels, balance strategic thinking with strong execution, and use data to make informed decisions
Previous experience in CRM or Lifecycle Marketing in a B2C or D2C environment
Strong campaign management skills across email, push, web and in-app channels
Hands-on experience with Braze, Klaviyo, Iterable or similar platforms
Basic HTML for troubleshooting
Strong proficiency with Liquid for personalisation, localisation and dynamic content logic
Experience with Shopify, Shopify data or eCommerce CRM workflows is a strong plus
Understanding of subscription businesses, especially in a consumer mobile app setting, is a strong plus
Strong analytical ability, including experience with Amplitude, Mixpanel or equivalent product analytics tools
Confident in running experiments, interpreting data and using insights to improve performance
Excellent attention to detail, with the ability to QA complex canvasses and manage multiple campaigns simultaneously
Comfortable working cross-functionally with Design, Product, Growth, Content and Data teams
Must reside in one of the six countries we recruit from and have the legal right to work there (no visa sponsorship available; we hire in GB, ES, DE, IE, DK, NL)

What the job involves

We’re looking for an experienced CRM Manager to join the team and help drive meaningful impact across the user lifecycle. You’ll work closely with our CRM Lead to plan, execute and optimise high-quality campaigns that improve activation, engagement, retention and revenue
You’ll have a core focus on email, subscriptions, and CRM for our Online Store, while also having strong knowledge of push notifications and in-app messaging
Plan, build and optimise lifecycle campaigns across email, push and in-app messaging in Braze, with a strong emphasis on eCommerce and subscription lifecycle
Manage promotional and triggered campaigns for the Paired Store, including product launches, seasonal campaigns and retargeting flows
Build and maintain customer journeys and canvases in Braze, ensuring clean logic, robust QA and consistent execution across channels
Partner with Growth, Data and eCommerce teams to validate tracking, optimise triggers and support the Shopify-to-Braze integration
Design and run structured A/B tests, interpret results and produce clear insights or recommendations
Analyse channel and lifecycle performance using tools like Amplitude or Mixpanel
Maintain high standards for segmentation, deliverability, compliance and frequency management
Support broader CRM strategy by contributing ideas, spotting opportunities and improving existing journeys and campaigns

Salary benchmarks

Our take

With 1 in 4 couple relationships being ‘distressed’ and the vast majority of these distressed couples not getting support (either because it’s taboo, unaffordable, or inconvenient) Paired brings relationship support to all couples via a fun, expert, and affordable mobile app. Paired is different to traditional couples therapy as it targets the full spectrum of couples who want help building intimacy, resolving conflict and improving communication.

Paired works with expert relationship academics and therapists. The company combines tips from these experts with fun daily questions, games and quizzes that partners answer together. It prompts partners to take the small, positive steps needed by couples to improve their relationship each day.

The founding team has a deep expertise in building top-grossing mobile apps such as Memrise and Peak, which should give them an edge in creating a widely adopted user-friendly app. An app targeted towards existing relationships stands out as an innovative concept compared to the numerous dating apps already on the market.

Paired is growing rapidly, recently passing more than 250,000 daily active users. Alongside this, it tripled its team size in 2022 and has won plaudits for its app, including the 2020 Google Play Award in the Personal Growth category and the Apple Store's App of the Day in January 2023.

Freddie

Company Specialist at Welcome to the Jungle

Company

Funding (2 rounds)

May 2021

$3.6m

SEED

Oct 2020

$1m

ANGEL

Total funding: $4.6m

Company benefits

25 days annual leave (+public holidays)
£1,000 learning budget each year
Fully remote work setup
Optional access to our London office / we will subsidise your co-working space
3x company events across Europe: 2x co-working weeks and 1x team-building retreat
Comprehensive health insurance
Three months paid maternity leave, one months paid paternity leave inclusive same-sex and adoptive parents
Significant stock options (equity) for all employees
Mac laptop provided by us
Paired Premium access for you and your partner to stay in love
Opportunity to help millions of people with their relationship
Summer of Love: 2-4 extra days of annual leave over summer months

Company HQ

Westminster, London, UK

Leadership

Kevin Shanahan

(CEO)

Background in Product Development.

Diego López

(CTO)

Expertise in Software Engineering, Mobile Applications in particular.

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