CRM Manager, Paired
£55-65k
+ Significant stock options
More information about location
The app that brings couples closer
Posted today
The app that brings couples closer
21-100 employees
Posted today
£55-65k
+ Significant stock options
More information about location
21-100 employees
Company mission
To bring couples closer. Because once the honeymoon glow fades, even the strongest relationships can get weighed down by life—whether it’s communication slip-ups, the never-ending mental load, or intimacy taking a back seat. That’s where we come in.
Role
Who you are
- The ideal candidate will bring solid lifecycle marketing experience, strong analytical skills and a track record of delivering structured experiments. Experience with subscription apps, Braze or Shopify is a plus, but not essential. Most important is your ability to take ownership, work cross-functionally and contribute to a fast-scaling CRM function
- Previous experience in CRM or Lifecycle Marketing in a B2C or D2C environment
- Strong campaign management skills across email, push, web and in-app channels
- Hands-on experience with Braze, Klaviyo, Iterable or similar platforms
- Basic HTML for troubleshooting
- Strong proficiency with Liquid for personalisation, localisation and dynamic content logic
- Experience with Shopify, Shopify data or eCommerce CRM workflows is a strong plus
- Understanding of subscription businesses, especially in a consumer mobile app setting, is a strong plus
- Strong analytical ability, including experience with Amplitude, Mixpanel or equivalent product analytics tools
- Confident in running experiments, interpreting data and using insights to improve performance
- Excellent attention to detail, with the ability to QA complex canvasses and manage multiple campaigns simultaneously
- Comfortable working cross-functionally with Design, Product, Growth, Content and Data teams
- Must reside in one of the six countries we recruit from and have the legal right to work there (no visa sponsorship available; we hire in GB, ES, DE, IE, DK, NL)
What the job involves
- We’re looking for an experienced CRM Manager to join the team and help drive meaningful impact across the user lifecycle. You’ll work closely with our CRM Lead to plan, execute and optimise high-quality campaigns that improve activation, engagement, retention and revenue
- This is a hands-on role suited to someone who can confidently manage campaigns end-to-end across channels, balance strategic thinking with strong execution, and use data to make informed decisions
- You’ll have a core focus on email, subscriptions, and CRM for our Online Store, while also having strong knowledge of push notifications and in-app messaging
- Plan, build and optimise lifecycle campaigns across email, push and in-app messaging in Braze, with a strong emphasis on eCommerce and subscription lifecycle
- Manage promotional and triggered campaigns for the Paired Store, including product launches, seasonal campaigns and retargeting flows
- Build and maintain customer journeys and canvases in Braze, ensuring clean logic, robust QA and consistent execution across channels
- Partner with Growth, Data and eCommerce teams to validate tracking, optimise triggers and support the Shopify-to-Braze integration
- Design and run structured A/B tests, interpret results and produce clear insights or recommendations
- Analyse channel and lifecycle performance using tools like Amplitude or Mixpanel
- Maintain high standards for segmentation, deliverability, compliance and frequency management
- Support broader CRM strategy by contributing ideas, spotting opportunities and improving existing journeys and campaigns
Salary benchmarks
Our take
With 1 in 4 couple relationships being ‘distressed’ and the vast majority of these distressed couples not getting support (either because it’s taboo, unaffordable, or inconvenient) Paired brings relationship support to all couples via a fun, expert, and affordable mobile app. Paired is different to traditional couples therapy as it targets the full spectrum of couples who want help building intimacy, resolving conflict and improving communication.
Paired works with expert relationship academics and therapists. The company combines tips from these experts with fun daily questions, games and quizzes that partners answer together. It prompts partners to take the small, positive steps needed by couples to improve their relationship each day.
The founding team has a deep expertise in building top-grossing mobile apps such as Memrise and Peak, which should give them an edge in creating a widely adopted user-friendly app. An app targeted towards existing relationships stands out as an innovative concept compared to the numerous dating apps already on the market.
Paired is growing rapidly, recently passing more than 250,000 daily active users. Alongside this, it tripled its team size in 2022 and has won plaudits for its app, including the 2020 Google Play Award in the Personal Growth category and the Apple Store's App of the Day in January 2023.
Freddie
Company Specialist at Welcome to the Jungle
Company
Employee endorsements
Nice people
"At Paired I have the great opportunity to work with a bunch of people you can really learn a lot from! It's a super easy-going environment with lots..."
Funding (2 rounds)
May 2021
$3.6m
SEED
Oct 2020
$1m
ANGEL
Total funding: $4.6m
Company benefits
- 25 days annual leave (+public holidays)
- £1,000 learning budget each year
- Fully remote work setup
- Optional access to our London office / we will subsidise your co-working space
- 3x company events across Europe: 2x co-working weeks and 1x team-building retreat
- Comprehensive health insurance
- Three months paid maternity leave, one months paid paternity leave inclusive same-sex and adoptive parents
- Significant stock options (equity) for all employees
- Mac laptop provided by us
- Paired Premium access for you and your partner to stay in love
- Opportunity to help millions of people with their relationship
- Summer of Love: 2-4 extra days of annual leave over summer months
Company values
- Start with outcomes: We focus on outcomes rather than outputs
- Make it fun: We make our work together enjoyable and friendly
- Place bets: We are experimental and take calculated risks
- Aim for 80/20: We make trade-offs so we can do more with less
- Champion relationships: We are accessible to all cultures, sexual orientations, and ethnicities
Company HQ
Westminster, London, UK
Articles
Leadership
Kevin Shanahan
(CEO)Background in Product Development.
Diego López
(CTO)Expertise in Software Engineering, Mobile Applications in particular.
People progressing
Jess impressed with her knowledge and commitment. Starting as an individual contributor in March '22, she became a Lead in July '22 and Head of Performance Marketing in October '23.
Jenny started as Content Lead in August '20 and became an invaluable team member thanks to her positive attitude, expertise and dedication. In July '22, she deservedly became Head of Content.
Mat joined as Lead Data Analyst in Jan '24 and impressed immediately with instant impact across marketing & product team. He was quickly promoted to Head of Data in the same year (Oct '24)
Sabina joined as a Software Engineer in Feb '24 and quickly showed her ability to own challenges and lead the frontend, leading to promotion to Senior Software Engineer in Jun '25
Diversity, Equity & Inclusion at Paired
Jenna Nockels (Head of People)
- At Paired, our mission is rooted in championing relationships and that begins with the one we have with our team and community. Our app is built to serve all couples, regardless of culture, gender, sexual orientation, ethnicity, or background. To truly support this mission, we are committed to fostering an inclusive, respectful, and empowering environment for everyone who works with us.
- We believe that diversity strengthens not only our company culture, but also the quality and impact of the product we build. Our team of 40+ brings together a wide range of nationalities, experiences, and perspectives across geographic and cultural backgrounds, something we see as a core strength. We’re building a team that reflects the diverse world we serve because inclusive teams build better relationships, both within and beyond the workplace.
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