Engagement Executive, Finecast
Office located in Holborn, London
Advancing TV advertising experiences
Job no longer available
Advancing TV advertising experiences
201-500 employees
Job no longer available
Office located in Holborn, London
201-500 employees
Company mission
To enable advertisers to precision target viewers across on-demand, linear and live-streaming TV environments.
Role
Who you are
- Strong interest and thirst to learn and develop understanding in the digital and AV environments
- Solid presentation skills with a base to learn and adapt from
- Significant evidence of having developed and executed on process/workflow/best practice business projects. Ensure resource allocation across your team is appropriate and will deliver the desired outcome
What the job involves
- Their core output is to drive long-term sustainable revenue growth across a diverse client base
- This involves developing strong client relationships, leading new initiatives and being an advocate for addressable TV / Finecast
- The Engagement Executive role is based in London (26 Red Lion Square, Holborn) and reports into Katherine Buchan
- You’ll also be working closely with Client Services, Marketing & Operations
- Revenue:
- With support of Manager & Director, ensure that product revenue goals (monthly/quarterly/annually) are achieved across Mindshare & mSix. Work with key implementation stakeholders to ensure that Finecast products are adopted across all relevant clients
- Working with the Mindshare and mSix agency stakeholders to provide an accurate forecast across all products for the quarterly GroupM submissions
- Evangelise:
- Educate and inspire clients regarding Addressable TV propositions and products
- Encourage inter-agency coordination, engage effectively and driving adoption of Finecast products whilst developing the business into other areas within the agencies e.g. closer coordination with comms planners, heads of insight
- Help build and then maintain strong collateral pieces relevant to the group, agencies, and clients by liaising with product team members to understand proposition, product features and KPIs
- Grow:
- Develop points of view to give guidance on core topics like audience, inventory, data sources and measurement
- Support client strategy development, presentations, and pitches as necessary with advice, materials, fresh content and build collateral
Salary benchmarks
Our take
In an era where TV viewership spans multiple platforms and viewing patterns are evolving, advertisers in the realms of television find themselves facing the challenge of optimising one of the most potent advertising channels.
Enter Finecast, a pioneering solution. By harnessing data from sources like Experian and Mastercard, Finecast possesses the ability to comprehend households intricately, thereby constructing tailor-made audience profiles. This provides advertisers with the ability to precisely target and engage with their ideal audience.
Now, Finecast's ambitions extend towards broadening its clientele. Concurrently, the company is committed to enhancing transparency, upholding brand safety, and ensuring the integrity of the digital advertising supply chain. As the demand for personalised advertising experiences continues to surge, Finecast strives to solidify its standing as a pivotal provider of this invaluable service.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Holborn, London, UK
Leadership
Nicola Lewis
(CEO (not founder))Previously served as the Chief Investment Officer at GroupM and MindShare. Served as the Global Chief Growth Officer at Finecast for 2 years before being promoted to CEO.
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