Customer Marketing Lead, Givebutter
$100-110k
+ Annual bonus and an equity component
Non-profit fundraising platform
Be an early applicant
Non-profit fundraising platform
21-100 employees
Be an early applicant
$100-110k
+ Annual bonus and an equity component
21-100 employees
Company mission
Givebutter's mission is to empower the Changemaker in all of us.
Role
Who you are
- 4 - 6 years of experience in lifecycle, retention, or email marketing, with a focus on customer journey optimization
- 2 - 3 years managing and hiring individuals for marketing teams
- Prior experience managing and reporting on paid social and display campaigns in LinkedIn, Meta, etc
- Proven track record of developing and executing successful marketing campaigns that drive customer engagement and increase retention
- Proven ability to achieve marked improvement through of A/B testing, segmentation, and personalization best practices
- Familiarity with CRM and Marketing Automation platforms (e.g., Hubspot, Intercom, Salesforce) and data visualization tools (e.g., HEX, Tableau) for campaign tracking and performance analysis
- Analytical mindset with the ability to interpret data and make data-driven decisions to optimize campaigns and improve performance
- Understanding of content marketing and how it integrates with lifecycle campaigns to educate and engage customers
- Strong project management skills, with the ability to manage multiple initiatives simultaneously and deliver on deadlines
- Excellent communication and collaboration skills to work effectively with cross-functional teams
What the job involves
- In this role, you’ll take the lead in developing and executing data-driven customer marketing strategies that nurture product adoption, increase retention, and create meaningful connections with our users
- Develop and implement a comprehensive lifecycle marketing strategy that engages customers, nurtures product adoption, and retains customers across multiple touch points
- Design and manage multi-channel customer campaigns to engage key personas, increase adoption of new products, and create awareness of use cases that support customer outcomes
- Manages paid media campaigns directed at current customers from start to finish and owns the customer cost to acquire customer (CAC) metric
- Create and manage automated email marketing campaigns to guide prospects through the sales funnel, focusing on onboarding, upselling, and re-engagement
- Analyze customer data and behaviors to identify opportunities for segmentation and personalization, delivering tailored messaging that addresses specific customer needs
- Manage and provide feedback to individuals on the Customer Marketing team
Our take
The rise of crowdfunding has helped democratize fundraising for for-profit companies, but the infrastructure for non-profits has lagged behind. Givebutter sets out to change this, supplying a feature-rich, easy to use fundraising platform for the "changemakers of today", which has been used to raise millions of dollars for good causes.
Crucially, unlike other crowdfunding platforms, 100% of the donation typically goes to the campaign, with Givebutter making its money entirely through tips and occasional but transparent transaction fees. In 2022, the company raised capital that has been put to work developing the product to be fit for all types of fundraising.
Having already seen impressive success in certain segments, these new development efforts will help expand Givebutter's reach. For example, it launched a CRM to help it reach more small, local nonprofits, and has released the industry's first donor-advised fund (DAF) donate button, through which donors can recommend a nonprofit for a donation in just three clicks.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
21% employee growth in 12 months
Company
Funding (1 round)
Jun 2022
$7m
SEED
Total funding: $7m
Company benefits
- We offer Medical, Dental, and Vision insurance covered 100% for employees
- Up to 15 days of paid vacation time per year plus additional days per year with the company (we take off all 10+ Federal Holidays and provide 2 floating holidays)
- 12 weeks paid parental leave for both primary and secondary caregivers
- Participate in team trips each year to meet, hang, and work in person
- Home office stipend
- Charitable giving - employees are encouraged to donate up to $50/month to any verified nonprofit they wish to support on Givebutter
- Learning and development reimbursement opportunities
Company values
- Be Awesome - We go above and beyond to surprise and delight our customers. We raise the bar by setting ambitious goals and striving to exceed them. We hold ourselves to a high standard. We consistently push ourselves to level up and expect the same from others. We foster a culture of high performance and believe in mentorship both in and outside of the workplace.
- Be Butter - We view diversity as an asset. Having diverse voices at the table drives innovation, strengthens decision-making, improves collaboration, and fosters empathy for our users. We lead with kindness and empathy. We build trust with transparency & reliability. We ask for feedback and assume positive intent. We default to overcommunication. We like to have fun! And bring the puns. Seriously, we’re always bready.
- Be Changemakers - We seek out and embrace change. It’s what we do! We make our impact felt – globally, locally, personally, and professionally. We move fast and believe in progress over perfection. Done is better than perfect. We leverage collective genius and let the best ideas win. 1+1=3 🚀
Company HQ
Penn Quarter, Washington, DC
Articles
Leadership
Max Friedman
(CEO)Co-founded Givebutter on graduating from George Washington University in Computer Science and Finance.
Liran Cohen
(CTO)Co-founded Givebutter on graduating from George Washington University with an MS in Computer Science.
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