Senior Field Marketing Manager, Instructure
NORAM Higher Education
$115-140k
More information about location
Dynamic learning management platform
Be an early applicant
Dynamic learning management platform
1001+ employees
Be an early applicant
$115-140k
More information about location
1001+ employees
Company mission
To help learners thrive in tomorrow's landscape by delivering a future-ready ecosystem.
Role
Who you are
- You think in outcomes, not activities. You know the difference between a busy event calendar and an effective one
- You execute flawlessly. Contracts, budgets, vendors, booth builds, swag — nothing falls through the cracks
- You make decisions. You don't wait for someone to tell you what to prioritize — you assess the options, make a call, and explain your reasoning
- You influence without authority. You get things done through relationships, clear communication, and follow-through — not a title
- You spot problems before they become fires. You manage risk proactively and bring solutions, not just status updates
- You hold yourself accountable to pipeline. You know that events are a means to a business outcome, and you keep that in view at every stage
- You communicate up, down, and across with equal clarity. Stakeholders always know where things stand
- Five or more years of experience in field events marketing, preferably in B2B SaaS or the higher education sector
- Demonstrated ability to manage a complex events portfolio independently, from strategy through execution
- Experience managing budgets, vendor contracts, and external partners — booth designers, swag suppliers, venues, and more
- A track record of tying event investment to pipeline metrics and reporting outcomes to senior stakeholders
- Proficiency in Asana, Google Suite, and Salesforce
- Strong project management skills — you handle multiple events in different stages simultaneously without losing the thread
- Comfort with significant US travel for on-site event support
- Kindness, a sense of humor, and the kind of attention to detail that catches things before they go sideways
What the job involves
- Instructure is home to a family of products that serve learners and institutions at every stage — and Parchment is central to how we show up in the higher education market
- As Sr. Field Marketing Manager, you own the field events program for Parchment in North America. You set the strategy, manage the investments, and drive execution across a full portfolio of trade shows, sponsored events, and owned experiences
- You work closely with sales, SDRs, product marketing, and the broader marketing team to make sure every event moves the business forward
- Own the North America field events strategy for Parchment's higher education segment, including trade show sponsorships, owned events, and webinars
- Evaluate and prioritize the events portfolio based on pipeline potential, audience fit, and business goals — and make the case for where we invest and where we don't
- Manage all vendor relationships end-to-end: booth designers, swag companies, venues, A/V, and other suppliers — negotiating contracts and holding partners accountable to timelines and quality
- Lead event planning from kickoff to close: project timelines, budget tracking, campaign setup, list uploads, on-site execution, and post-event reporting
- Develop event and campaign briefs that connect tactics to outcomes, not just logistics
- Define success metrics for each event before it happens and report on results after — pipeline influenced, meetings booked, leads generated
- Partner with sales, SDRs, and product marketing to align on goals, coordinate pre- and post-event follow-up, and drive outcomes beyond the event floor
- Manage all operational and administrative functions: pre-event planning meetings, stakeholder communication, materials ordering, and Salesforce campaign tracking
- Bring post-event retrospectives with real recommendations — not just recaps
- Represent the events program in planning conversations with marketing and sales leadership, and proactively flag risks, gaps, or opportunities
Our take
Instructure is an education technology company, creator of the Canvas Learning Management Platform that allows schools to build digital learning environments that meet the needs of their institutions. The platform simplifies teaching, elevates learning, and eliminates the headaches of supporting and growing traditional learning technologies.
The Canvas platform has grown to become a key part of a large number of educational institutions, from pre-school to higher education. Meanwhile, the company has gone international and hit the $1 billion market cap, made a number of acquisitions and invested in R&D. In fact, much of Instructure's workforce is dedicated to R&D, which shows their focus on innovating.
Instructure was itself acquired in 2024 by KKR, which supports a broad-based equity ownership program for Instructure employees. With KKR's record of acquired companies, this is a promising development. And, as the company centres a future-oriented vision and brand strategy, it will be interesting to see what it does next.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (2 rounds)
Jun 2016
$4m
SERIES A
Aug 2015
$1.5m
CONVERTIBLE
Total funding: $5.5m
Company benefits
- Join a passionate community of educators and the people working to support them
- Access to a large course library, mentoring and coaching opportunities, and regular feedback
- Community engagement (partnerships, volunteering, free learning resources, and ongoing outreach efforts)
- Office culture that values outcomes and impact above all
- Equity and ownership programs give every employee a stake in our future
- Ownership, recognition, and celebrations of shared success
- Growth opportunities (we’re all about helping our people move into (and thrive in) new roles)
Company HQ
Cottonwood Heights, UT
Leadership
Steve Daly
(CEO)They have a BS in Mechanical Engineering and a MBA in Strategy and Finance with more than 20 years experience in hardware and software industries.
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