Lead Product Marketing Manager, Benepass
$160-190k
More information about location
Benefits administration platform
Be an early applicant
Benefits administration platform
21-100 employees
Be an early applicant
$160-190k
More information about location
21-100 employees
Company mission
To help companies distribute meaningful benefits that support the personal and professional well-being of their team.
Role
Who you are
- 5-10 years of experience in product marketing, preferably in B2B SaaS or HR tech
- Proven track record of developing successful go-to-market strategies
- Strong understanding of sales processes and enablement best practices
- Excellent communication and presentation skills
- Ability to thrive in a fast-paced, ambiguous startup environment
- Experience with employer benefits or HR technology is a plus
- 5–10 years of B2B product marketing experience, ideally in benefits tech, fintech, or infrastructure SaaS
- Proven track record owning positioning, messaging, and GTM for complex products
- Strong storytelling and writing skills, with the ability to turn technical capabilities into buyer-relevant narratives
- Experience enabling sales with tools like pitch decks, one-pagers, and battlecards
- Comfortable working cross-functionally and operating in fast-paced, high-growth environments
Desirable
- Experience marketing to HR or benefits decision-makers
- Familiarity with employee benefits or fintech infrastructure
- Prior experience at a startup or in a fast-scaling environment
- People management or mentorship experience
What the job involves
- We're looking for our first dedicated Lead Product Marketing Manager to define and elevate how Benepass tells its story
- As we grow upmarket and compete in a rapidly evolving benefits landscape, we need clear, differentiated messaging that resonates with HR and Benefits leaders
- You’ll own positioning, go-to-market strategy, and enablement, building the function from the ground up and helping establish Benepass as a category leader in flexible benefits
- Define and evolve Benepass' core positioning across products, personas, and industries
- Translate complex product capabilities into compelling, benefit-led narratives
- Own messaging consistency across all customer-facing assets
- Build pitch decks, battlecards, talk tracks, and case studies
- Partner with GTM teams (sales, alliances, BDRs, CS) to drive adoption of messaging
- Help influence deal cycles and win rates through strategic enablement
- Support new product and feature launches with GTM plans and collateral
- Conduct buyer research, persona development, and competitive analysis
- Partner with Marketing, Product, and Sales to shape roadmap and campaigns
Our take
The US labor market is creating higher demand for top tier talent, and many companies are looking to improve their benefits as a way of staying competitive. Strong health insurance and holiday policies, however, no longer cut it. Benepass is a benefits administration company looking to help companies stay ahead in this new landscape.
The basic Benepass premise is that pre- and post- tax benefits should be flexible and accessible for employees. As things stand, tax-advantage benefits are hugely under-leveraged by employees: they’re either unsuitable for individual employees, or are procedurally complicated or difficult to use. Benepass’ app centralises and simplifies the process, allowing employees to explore, track, and exercise benefits from a single platform and VISA card.
Building Benepass’ product around a card is a nice twist. Platforms like Zestful and Compt, who are similarly directed towards simplifying communication and education around employee benefits, don’t yet offer the same tangible feature. They’re also not as focused on the more complex area of tax-advantage benefits - which make substantial savings for employers as well as employees. Benepass’ solution is an easy win/win, and in today’s labor market conditions an increasingly necessary one.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2024
$20m
EARLY VC
Sep 2021
$12m
SERIES A
Total funding: $34.2m
Company benefits
- Healthcare: We pay $430 per month toward your health insurance and fully cover dental and vision. You also get membership to OneMedical, Teladoc and Talkspace
- Flexible, autonomous work: We’re remote first so live where you’re most happy. We come together in-person as a team 3-4 times per year
- Benepass perks: $500 to set up your home office, $100 per month for wellness, however you define it, $150 per month for home internet and cell phone, $150 per month for co-working
Company HQ
Greenwich Village, New York, NY
Leadership
Jaclyn Chen
(CEO & Co-Founder)Previously an Associate at Goldman Sachs, then TPG Capital, before moving on to work in Business Development at Teampay.
Mark Fischer
(Co-founder)An ex-Google Mechanical Engineer, who went on to hold a Senior Robotics Engineering role at X: The Moonshot Factory.
Kabir Soorya
(CTO & Co-Founder)An In-Q-Tel technologist who then worked on the Senior Technical Staff at Sidewalk Labs.
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