Digital Media Strategy and Planning Manager, Live Nation
$62-78k
Offers stock reimbursement program
Entertainment events promoter and producer
Open for applications
Entertainment events promoter and producer
1001+ employees
Open for applications
$62-78k
Offers stock reimbursement program
1001+ employees
Company mission
To help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed
- Bachelor’s degree in Marketing, Advertising, Business, or related field
- 4+ years of experience in digital paid media
- Moderate to deep experience with at least on major media platform or tool, such as:
- Ad Serving: Campaign Manager 360
- Search: Google Ads
- Social: Meta Business Manager
- Programmatic: theTradeDesk or Digital Video 360
- Project Management: Asana
- Proven ability to manage campaigns end-to-end across multiple digital platforms
- Strong Excel and data analysis skills
- Excellent communication, presentation, and client management abilities
What the job involves
- The Digital Media Strategy & Planning Manager I will lead the planning, execution, and optimization of paid digital media campaigns for live entertainment events, covering sports, concerts, and theatre
- This role is responsible for translating business goals into effective data-driven media strategies, managing external partners and internal stakeholders, and maintaining a deep understanding of digital media platforms to champion success in growing ticket sales
- Develop and presents full-funnel, data-driven media strategies aligned with event goals and audience insights
- Oversee campaign execution across platforms, ensuring delivery, pacing, and performance are aligned to KPIs
- Lead reporting strategy and works closely with analytics teams to generate insights and recommendations
- Evaluate media performance, implements optimizations, and informs broader strategic direction
- Communicate media performance and strategic recommendations clearly and persuasively
- Work cross-functionally with Marketing, Analytics, and Media Channel teams to ensure alignment on strategy and execution
- Partner with stakeholders to create cohesive campaigns across paid, earned, and owned channels
- Actively contribute to strategic planning sessions and provides thought leadership
- Tracks platform changes and industry trends to proactively surface innovations
- Understands business priorities across clients, categories, and lifecycles to apply that knowledge to media planning
- Provides competitive insights and thought leadership to internal stakeholders and clients
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2005, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company HQ
Beverly Hills, CA
Leadership
Michael Rapino
(CEO & President)Michael joined Live Nation Entertainment in 2005 as CEO and President. Previously, he spent 10 years in various Marketing and Entertainment roles at Labatt's Breweries of Canada. He also held several roles at Clear Channel Communications, including CEO and President of Global Music.
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