Digital Marketing Manager, InterCloud
Global connectivity platform
Open for applications
Global connectivity platform
21-100 employees
Open for applications
21-100 employees
Company mission
To empower business by delivering the promise of the cloud – securely, quickly and easily.
Role
Who you are
- Deep experience with marketing & sales ops automation tools (SFDC, HubSpot experience is essential)
- Proven experience of B2B tech marketing, ideally in the cloud, telco, or networking space
- Ability to problem solve, innovate and synthesise complex product information
- Good business sense and an ability to prioritise activity to deliver results
- A strong campaign marketer with experience in inbound and outbound marketing, content marketing, intent marketing, email nurturing, audience segmentation, advertising, content syndication, website optimization and communications
- Fluent in French and English
What the job involves
- As Digital Marketing Manager, you will drive digital marketing across the business, linking up with other key data users to ensure we are leveraging the digital insight we gather across the marketing department
- Together with the team, you will be responsible for delivering global, purpose-driven marketing communications campaigns that drive brand awareness and deliver leads
- The Digital Marketing Manager will also ensure the required budget, resources and governance is in place to move our digital marketing to the next level
- As InterCloud’s Digital Marketing Manager, you will also be in charge of:
- Executing the brand identity and strategy/messaging across all digital channels and driving the ongoing development of the InterCloud website
- Leading the optimization of our website and our HubSpot usage. With this, the Digital Marketing Manager must have demonstrable experience of leading website optimization and should be comfortable utilizing a CMS to continuously improve website content and the user journey
- Developing and owning digital communications to the InterCloud audiences
- Implementing nurture programs to drive industry and/or persona-specific messaging as well as delivering on our brand awareness objectives
- Optimising all digital channels to raise the profile, visibility, views, and social engagement and contribute to increased brand recognition
- Maintaining an overview of all online communications, external-facing digital products, and social media across Intercloud, developing and promoting standards and processes to ensure quality, usability, and consistency for our audiences
- Being the company’s thought-leader for digital campaign and helping to define the current and future martech roadmap
- Owning the social media strategy and execution, driving content from marketing campaigns through all social channels
- Monitoring and analysing competitor digital marketing activities
- Implementing and owning SEO for InterCloud and driving paid digital activity to support our growth and awareness objectives
- Appointing suppliers of digital services and overseeing InterCloud’s relationships with them, ensuring they provide high-quality service and value for money
- Partnering with the broader marketing team to shape and execute digital plans, with a strong focus on maximizing conversion and delivering pipeline
Our take
The cloud revolution is well underway, and InterCloud is a company helping to facilitate it by providing fully managed solutions to interconnect multi-cloud resources at scale.
By simplifying cloud network infrastructure, InterCloud enables its users to quickly and securely access multiple clouds, whilst managing their cloud cost against performance in an effective, easy-to-visualize way. Its customers span a number of industries and include the likes of EDF, Airbus, and Rémy Cointreau, with a collection of impressive case studies expressing how the platform can aid both digital transformation and business growth.
Founded back in 2010, the company is quick to boast that it was ahead of the curve in focussing on cloud connectivity, and has managed to remain at the front of cloud development as it has marched on. With significant funds at its back, InterCloud intends to continue expanding its services as it invests in external growth to support more businesses through the transition to multi-cloud.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2022
$112.9m
SERIES D
Dec 2019
$24.9m
SERIES C
Total funding: $154.1m
Company benefits
- Remote options
Company HQ
Arts-et-Métiers, Paris, France
Leadership
Jerome Dilouya
(CEO & Founder)Former General Director (SNR) at Softway Medical, Associate at McKinsey & Company, and Marketing Director (France) for Easynet Global Services.
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