Senior Copywriter, Xero
Marketing - UK
Office located in Devonshire Square, London
Accounting software for small businesses
Open for applications
Accounting software for small businesses
1001+ employees
Open for applications
Office located in Devonshire Square, London
1001+ employees
Company mission
To make life better for people in small business, their advisors, and communities around the world.
Role
Who you are
- You have professional writing experience, whether in-house or at an agency, covering campaigns, digital, CRM, and social channels
- Your portfolio demonstrates excellence in headline craft, concepting, and both long and short-form copy
- Translating complex product messages into simple, human language is a key strength you bring to the team
- You are comfortable partnering with designers, strategists, and marketers, with a sharp attention to detail
- Experience in tech, SaaS, or B2B brand storytelling would be a strong advantage
- Switching effortlessly between headlines, emails, scripts, landing pages, and social content is second nature to you
- Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team
What the job involves
- As a Senior Copywriter, you will help shape how Xero communicates across the UK and EMEA region
- Working directly with the regional marketing team while being part of our global in-house creative agency, you will bring ideas to life through words that move people
- You will ensure every piece of work feels clear, human, and distinctly Xero, balancing craft and speed to deliver work that is on-brief and on-brand
- You will write across a wide range of projects, from campaign and product messaging to lifecycle, digital, and social content
- In this role, you will leverage technology to accelerate execution while owning the creative and strategic vision, using AI as a tool to augment your thinking rather than replace it
- Ultimately, you will create clear, engaging copy that drives results and helps supercharge business for our customers
- You will be part of 'The Hub', Xero’s global in-house creative agency, while working closely with the regional marketing team to support their day-to-day creative needs. This involves collaborating with designers, strategists, and marketers across the business to deliver creative ideas that connect across markets and maintain global consistency
- Writing and editing creative copy for campaigns, lifecycle journeys, digital experiences, and marketing materials across the region
- Collaborating with the regional marketing team to support local campaigns and content needs
- Adapting copy to suit regional nuances while ensuring the global brand tone remains consistent
- Supporting campaign concepting to bring creative thinking and clarity to ideas that can scale globally
- This role is based in the UK, serving the UK & EMEA markets
Salary benchmarks
Our take
For a long time, high-quality financial services have been reserved for large-scale businesses. Xero solves this problem by giving small businesses, accountants, and bookkeepers access to best-in-class finance and accounting solutions.
Xero is one of the largest companies of its kind, with its promise to save time and effort for small business owners - who often don’t have in-house accounting teams - capturing interest and allowing the company to scale. It has a strong rival in Intuit QuickBooks, which offers similar services, but competes by being most effective for growing startups, and having an incredibly simple user experience.
A series of acquisitions and partnerships, including the purchase of Instafile in 2018, have consolidated Xero’s market share. The company continues to add new integrations, such as with Vehocheck Workshop Manager, and the 2023 launched Beautiful Business Fund that will help small businesses accelerate growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Company HQ
Te Aro, Wellington, Wellington
Leadership
Prior to Xero, she founded Boardlist and Joyus. She also served as the CEO of Polyvore and as a President of Asia Pacific and Latin America Operations at Google.
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