Campaign & Partnerships Manager, Universal Music Group
Gaming
Music-based entertainment
Job no longer available
Music-based entertainment
1001+ employees
Job no longer available
1001+ employees
Company mission
To shape culture through the power of artistry.
Role
Who you are
- BSc or BA in Marketing or Business – preferred
- Experience in a marketing, partnerships, PR of influencer role within or working with the games industry
- Strong passion for gaming & curiosity in the emerging music x gaming trends
- Problem solver and a creative thinker that can provide insightful and innovative approaches to complex projects
- Strong analytical skills, high attention to detail
- Familiarity with dashboards, proficiency in Excel and PowerPoint
- Strong project management skills
- Experience in a Marketing role, either brand or agency side in the gaming industry
- Be creatively minded with commercial understanding
- Be passionate about innovation with the entertainment industry
- Have a deep understanding of the gaming industry and a passion for video games
- Excellent communication, influencing and networking skills
What the job involves
- Oversee the success of multiple stakeholder campaigns working closely with cross-functional and multi-disciplined technical teams from research and ideation through to delivery and live campaign management
- Measure & report on all campaign performances, establishing best practice guides & benchmarks
- Working closely with the Head of Gaming, identify & scope new business & stakeholder partnerships
- Support the Head of Gaming in defining and iterating central and independent stakeholder strategies to build a robust and actionable strategic roadmap for development and post-launch live operations
- Effectively champion the team’s vision & strategy, partnering with other parts of the organisation monitoring and reporting on strategic successes
- Working closely with The Head of Gaming & technical team to develop a (test & learn) innovation roadmap
- Stay up to date with the games industry market and related cross-industry developments
- Monitor trends and the competitive landscape to spot new stakeholder opportunities
- Develop a deep understanding of client and stakeholder: identities, needs, audiences and ambitions
- Build knowledge and understanding of data and insights across the business through regular communication with stakeholders and the creation of effective and meaningful data capture: tools, approaches, and reporting
- Work with our data team to identify and create necessary data tools
- Identify, collate, and coordinate all cross-team data
- Support the development and delivery of internal & external comms plans
- Coordinate regular best practice materials, events, and education
- Pitch creative concepts to internal, client and brand partners
- Source, outreach, and maintain relationships with external contacts
- Identify and maintain a regular industry networking event and conference schedule
- Organise and arrange key meetings, events, and regular comms
Our take
Universal Music Group (UMG) was founded in 1998 and it has grown rapidly and steadily since, now establishing a position as one of the "Big Three" record labels (alongside Sony Music and Warner Music Group).
UMG differentiates itself from competitors with its internal links across business functions. Each artist can access the best recording technologies, merchandising services, management services, and live music services, as well as much more. This is not provided by other smaller and even larger companies, meaning UMG is in a unique position to build each artist’s “brand”.
UMG became a publicly traded company in late 2021 and has used funds to finance its international expansion. Valued at over $49.8 billion, this global music leader looks to remain in a strong position for years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Company HQ
Santa Monica, CA
Leadership
Lucian Grainge
(CEO & Chairman)Worked in the music business for his entire career. He has been named the most powerful person in the music business on four occasions in the 2010s by Billboard.
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