Senior Brand & Marketing Designer, Forma.ai
B2B SaaS
CA$100-135k
Sales performance management software
Be an early applicant
Sales performance management software
101-200 employees
Be an early applicant
CA$100-135k
101-200 employees
Company mission
To help organizations to design, execute, and optimize their sales compensation strategy within a single platform.
Role
Who you are
- Background in Engineering, Commerce, Mathematics and/or Statistics
- 6-10+ years of brand or visual design experience, ideally in B2B SaaS or complex technical products
- A portfolio demonstrating range, taste, and systems thinking
- You've built modular brand systems (components, templates, and guidelines) that scale across channels and teams
- Experience working directly with C-suite and cross-functional leaders on presentation decks
- High-craft brand execution across key marketing surfaces, including web and landing pages, decks, campaigns, and motion/video assets
- End-to-end ownership with speed and rigor – you move fast without lowering the bar
- Strong opinions and stronger judgment – you can articulate the “why,” advocate for quality, and make smart tradeoffs when constraints show up
- Website redesign experience, including partnering with developers and/or managing external agencies to ship polished, performant pages
- Fluency in Figma, Adobe Creative Suite, presentation deck design, video tools, and modern web design
- You don’t need to code, but you've worked closely with developers, and can deliver clean, build-ready files and specs that translate into final production accurately
- You're encouraged to apply even if your experience doesn't precisely match the job description. There are many paths to a successful career and we’re looking forward to reading yours
What the job involves
- The Marketing team sits at the center of Forma.ai’s growth engine. This team directly impacts pipeline, revenue, and how the Forma.ai brand shows up in the market
- They are strategic, creative, and relentlessly focused on building one of the most exciting and differentiated brands in the revenue technology space
- As our Senior Brand & Marketing Designer, you’ll own the visual expression of our brand across every surface and evolve it for the next chapter of growth. This is a high-ownership design role
- You’ll build upon the success we've had to date to lead and execute brand across web, social, event campaigns, video/podcast assets, and sales enablement – building systems that make quality scalable
- Success in this role means the Forma.ai brand feels cohesive and premium across every touchpoint, production speeds up without sacrificing quality, and the team operates with clear, reusable systems that scale as volume increases
- Brand & identity:
- Evolve and enforce a cohesive brand system across all channels
- Translate positioning and strategy into a clear, compelling visual language
- Set and uphold the quality bar for anything external-facing
- Marketing & collateral:
- Design high-impact sales decks, pitch materials, and thought leadership content
- Build campaign creative across paid, organic, events, and product launches
- Turn complex, technical ideas into clear and compelling visual outputs
- Web & product marketing:
- Design web pages, landing pages, and product storytelling experiences
- Partner with Marketing and Product to visually explain complex systems
- Think in systems and optimize for clarity, conversion, and credibility
- Video & motion:
- Create and direct visual concepts for video, motion, and product walkthroughs
- Design motion graphics and social clips where motion adds real value
- Collaborate with editors or freelancers as needed to bring ideas to life
- Creative leadership:
- Act as a creative partner to Marketing, Product, and executive leadership
- Work alongside our contractors, providing specific feedback to elevate design when deliverables compromise the bar for quality
- Ensure Forma.ai maintains a sharp look conveying our status as a premium brand supporting global enterprise customers
Application process
- Currently, Forma.ai does not use artificial intelligence as part of our recruitment process, specifically but not limited to the screening, filtering and shortlisting of applicants
- We thank all candidates for their interest however only qualified applicants will be shortlisted
Our take
Sales operation is notoriously every organisation’s noisiest department, and one that has seen relatively little innovation thus far. There has been a widening gap in efficiency and optimisation for many of the functions that make up sales operations. Forma.ai, a compensation-focused AI software company, provides its customers with an avenue to improve general sales performance by enabling them to enhance sales performance activities through automation.
The company’s current niche focus is contrary to the wide-net approach that major industry players like Salesforce have taken, but Forma.ai is already proving to be a much needed product offering. It promises customers endless sales improvement solutions and implementation strategies - all using AI and end-to-end automation - and thus has secured several large clients such as TrustPilot, Autodesk, Redis, and Stryker.
The company has achieved impressive revenue growth amid rapid enterprise adoption of its platform, and is now focused on expanding its headcount, as well as accelerate product development and go-to-market initiatives to meet growing demand for its products.
Steph
Company Specialist at Welcome to the Jungle
Insights
-15% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
May 2022
$45m
SERIES B
Mar 2021
$10m
SERIES A
Total funding: $58m
Company benefits
- Meaningful Compensation: In addition to being paid above the industry average, you'll join in Forma.ai's success with our employee equity plan
- Healthcare with Benefits: Enjoy a healthcare benefits package that includes extended medical, dental, vision, life insurance, and paid parental leave
- Unlimited + Min. Vacation: All Formadillos (cute, right?) are required to take a minimum of three weeks vacation. If you need more, just ask!
- Learning & Development: Access the resources you need to grow in your personal and professional life with a yearly training stipend
- Flexible Working: North American employees can work from where they are most productive, whether that's in our Toronto HQ, from home, or a combination of both
- Growth & Opportunity: Our rapid growth and novel approach is an opportunity to gain the kind of unique experience you can build a career on
Company HQ
South Core, Toronto, ON
Leadership
Nabeil Alazzam
(Founder & CEO)Previously co-founded Primer Business Solutions, before moving on to work as a Management Consultant at ZS Associates, and then serving as VP of Sales at Spoonity.
Salary benchmarks
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