Brand & Marketing Director, Trainline
Interim, 12 month Fixed-Term Contract
2+ days a week in office (Holborn, London)
Train ticketing platform
Be an early applicant
Train ticketing platform
1001+ employees
Be an early applicant
2+ days a week in office (Holborn, London)
1001+ employees
Company mission
We're building the world's no.1 rail platform while empowering greener travel choices, connecting people and places.
Role
Who you are
- We’re looking for results-driven marketers who can think big to achieve our ambitious plans
- Bringing a robust blend of marketing and brand experience, you’ll be used to delivering game changing plans and ideas that will propel our performance and offering in the market
- You’ll have a track record of seeing concepts through to delivery, whether via your direct team, the internal matrix or media agencies – your GSD mentality is your super strength, and you know how to deliver performance
- Data is our life blood at Trainline and nowhere more so than in Brand & Marketing
- As such, you’ll be as comfortable owning brand insight and extracting unique, meaningful value whether working with the Data Science team or as the custodian of our marketing analytics roadmap
- You’ll be used to operating at pace in an ambitious yet fun culture, and ideally within a B2C eCommerce or Tech business
- In addition, you’ll have a compelling story to tell about the market-leading teams you have built, nurturing and developing as well as hiring exceptional talent
- Deep commercial acumen and being able to contribute to wider business decisions outside of the Marketing demand
- Being a brand marketing visionary who has been able to marry the practicalities of delivery, working with creative, media and social agencies
- Experience working across a complex and evolving product, channel and market set, using a hypothesis-driven approach
- A storyteller and an all-round exceptional communicator who inspires your team and influences those you interact with
- Experience in owning capital allocation and/or econometrics modelling to support investment decisions
- Possessing a leadership style that can both inspire and drive direct and indirect teams to deliver amazing output underpinned by data and with customer front of mind
What the job involves
- Our company strategy is anchored in a customer first proposition here at Trainline
- We’re an established household name in the UK, with more than 80% brand awareness and becoming more widely known across Europe thanks to our award-winning brand and marketing team and market leading product
- As a team of c.50 brand gurus and marketeers, we drive big ideas – our purpose platform “I came by train”, our brand platform “Great journeys start with Trainline”
- Propositions such as Top Combo, best price guarantee as well as recent sponsorship of Real Betis in Spain
- As a team, we are setting the bar for even greater customer led product propositions this year, riding the crest of a mighty wave!
- As Interim Brand & Marketing Director, you will be responsible for our UK Brand Marketing strategy, social and global effectiveness
- You’ll own how Trainline thinks about its brand and investment, formulating a bold and far-reaching brand marketing vision and strategy, accountable for delivering plans that achieve ambitious results
- You’ll also lead a highly respected team spanning UK Brand Marketing, global social and global effectiveness, driving results, fame, insights and return on investment across our plans and external partners
- Reporting to our VP Brand & Marketing, Jo McClintock (ex SkyScanner & Moonpig, and UK Top 100 Marketer & UK Power 100 In Marketing), you’ll play an important role in her top team
- Often serving as an external face for Brand at Trainline, you’ll be regularly involved with external media as well as representing the company at industry events and driving our engagement with the wider marketing community
- Collaborating closely on an on-going basis with an array of stakeholders across commercial, finance, product, growth and customer services to C-level, you’ll be expected bring compelling storytelling and business cases to anyone in the organisation - from the teams designing and building the products, to the senior-most partners across Trainline
- You’ll play a critical part in the direction of our business
- It’s your big ideas and ability to deliver these that will give us the edge in a growing and increasingly competitive marketplace as we look to change the way we travel by inspiring millions of people to make more environmentally sustainable travel choices every day
Salary benchmarks
Our take
Trainline make it super easy to book transport tickets. Their app is intuitive and well designed. and they're even pioneering paperless travel, allowing you to store your tickets in the app.
They're hyper focused on customer experience and have a product culture of fast iteration to deliver great outcomes for customers.
Their customers make 170,000 journeys a day and they sell 200 tickets a minute.
They're continuing to innovate to stay ahead. They're using machine learning to predict price movements and are integrating with Siri and Google Assistant so people can buy tickets just by speaking to their phone.
Steph
Company Specialist at Welcome to the Jungle
Insights
Many candidates hear
back within 2 weeks
42% female employees
14% employee growth in 12 months
Company
Employee endorsements
Challenging work
"The complex nature of the market as we work with different suppliers is an amazing opportunity to create fluid solutions. A very well segmented..."
Funding (1 round)
Jan 2006
$202.2m
LATE VC
Total funding: $202.2m
Company benefits
- Flexible working (40% min office attendance)
- Cycle to work scheme
- Gym memberships
- Private Health and dental Insurance
- Pension (matched contributions)
- Income Protection
- Share Incentive Plan (buy one get one free)
- Learning budget
- Primary & Secondary Caregiver Leave
- Shared Parental Leave
- Enhanced sick pay
- Free Perkbox subscription
Company values
- Own It - We care about every customer, partner and journey
- Do Good - We make a positive impact
- Travel Together - We're one team
- Think Big - We are building the future of rail
Company HQ
Farringdon, London, UK
Articles
Leadership
Jody Ford
(CEO, not founder)Previously Non-exec Director of Moonpig and Photobox Group.
Milena Nikolic
(Chief Technology Officer, not founder)Previously Engineering Director at Google.
Lisa Hillier
(Chief People Officer, not founder)Previously Chief People Officer at Gousto , The Restaurant Group and Just Eat.
Mike Hyde
(Chief Data Officer, not founder)Previously at Meta.
Dave Price
(Chief Product Officer, not founder)Previously at Spotify and GoEuro.
People progressing
Joined as a Product Manager. Promoted to Product Manager after 1 year. Then promoted again to Principal Product Manager after 7 months and is currently Product Director.
Joined as Business Performance Analyst. Promoted to Senior Analyst after 1.5 years. Then promoted again to Commercial Manager after 7 months.
Diversity, Equity & Inclusion at Trainline
- 💚 Diversity drives us forward We know that having a diverse team is crucial to Trainline’s ongoing success. A team that is diverse in all forms – gender, ethnicity, sexuality, disability, nationality and diversity of thought are key to Trainline being an inclusive environment where every Trainliner can be their true self. We're committed to creating workplaces where everyone belongs, is celebrated and their differences are valued, creating an awesome employee and customer experience. 💚 Meet our Networks Our diversity networks are inclusive communities developed and led by Trainliners, with sponsorship and support from senior leaders. They're all about empowering and supporting underrepresented groups, by providing a safe space to talk, a place to come up with new ideas and a channel for voices to be heard. 🚀 Women in Leadership 💜 Artemis (gender equality) 🏳️🌈 Rainbow Train (LGBTQIA+) 🌻 Sunflower (accessibility) 🌍 Ethnic Diversity Network 🐣 Parent & Carers
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