Creative Brand Strategist, Morning Brew
$110k
Online media and newsletter publication
Open for applications
Online media and newsletter publication
201-500 employees
Open for applications
$110k
201-500 employees
Company mission
Morning Brew's mission is to help the business leaders of tomorrow become smarter in minutes.
Role
Who you are
- The ideal candidate for this role will be a dynamic creative thinker who can craft compelling stories across all content platforms and brand categories
- Four-year college degree or equivalent combination of skills, training and experience
- 6+ years of pre-sale experience at a digital publisher or agency, with extensive B2B expertise–crafting decks and narratives for RFP responses and proactive pitches. (Bonus points if you have experience development campaigns specifically focused on business decision-makers, enterprise audiences, and/or niche professional verticals.)
- Strong foundation in brand strategy and creative thinking, with the ability to translate client objectives into compelling narratives that align with MBI’s brand pillars and audience. Adept at leveraging market research, campaign performance data, and audience insights to inform and refine creative strategy, ensuring ideas are both resonant and results-driven
- Proven people management experience and a collaborative leadership style that fosters cross-functional alignment
- Outstanding communication, collaboration and organizational skills, paired with an impeccable eye for detail and identifying creative opportunities
- Ability to present ideas with confidence to senior-level marketers, articulating the strategy behind your work, and skillfully synthesizing feedback to refine and tailor media strategies
- Journalist-worthy writing and editing skills. A wordnik in a meme world
- Deadline-oriented project management skills with the ability to manage multiple priorities and work effectively under tight timelines
- Culture-first mindset and the ability to collaborate seamlessly across teams and disciplines
- Passion for Morning Brew Inc.’s editorial brands and mission
- A solutions-oriented philosophy of, “Yes, we’ll figure it out.”
- Curiosity is part of your DNA. You have your finger on the pulse of cultural trends and evolving media consumption habits. You consistently seek out diverse and unique perspectives
What the job involves
- Morning Brew Inc. Is looking for a Creative Strategy Manager to ideate, position, and package best-in-class advertiser programs across sales categories, with a strong emphasis on B2B
- You know how to translate client objectives and messaging into creative concepts that seamlessly align with MBI’s brand pillars and deeply resonate with our audience
- You’re just as comfortable pitching bold ideas as you are backing them up with data, insights, and a fully fleshed-out campaign strategy
- This position will report to the Director of Creative Strategy
- Developing innovative, insight-driven solutions to client challenges and creating impactful proposals that align with the MBI ecosystem, while meeting client goals and KPIs through compelling storytelling across newsletters, social video, editorial, podcasts, events, and more
- Collaborating with internal teams (Sales, Account Management, Events, Editorial, Insights & Analytics, etc.) to develop pitches that maximize our chances of winning
- You’ll serve as a mentor and to junior strategists, providing guidance, feedback, and support to help them sharpen their skills and develop strategic thinking while simultaneously playing a key role in elevating the overall creative bar across the team
- Participating in client meetings as the leading creative voice, presenting ideas with clarity and confidence, guiding creative conversations, and building trust with senior-level marketers
- Serving as the liaison for one or more multimedia franchises, working closely with producers and creators to uncover storytelling opportunities that align with client interests
- Leading dynamic, well-structured brainstorms and cross-functional meetings that bring out the best ideas from across teams and disciplines. You’ll be responsible for creating an inclusive environment where all voices are heard, ensuring sessions are productive, focused, and engaging. Beyond idea generation, you’ll translate these outputs into actionable next steps, aligning partners and driving momentum toward standout creative solutions
- Partnering with Account Management to analyze campaign performance and translate insights into strategic solutions that expand partners into new formats, drive retention, deepen relationships, and fuel year-over-year growth
Our take
The last few years have seen a flurry of newsletters start up and rise to prominence. The pivot away from news outlets towards alternative content production sites like Substack, and the consumer pursuit of more personal brand engagement have all made newsletters a lucrative business proposition. Buoyed up by this trend is Morning Brew, a daily business summary newsletter.
Recently, Morning Brew’s subscriber count has been rising increasingly fast, topping 4 million at the time of writing. The founders put this down to its 2020 acquisition by media behemoth Insider, following which the headcount more than quadrupled, and new channels like a podcast, YouTube, and an education product have been added to the Morning Brew output.
The company is now looking to expand to cover news across more industry verticals, and it has the security, engagement, and means to do so with confidence. In 2023, it acquired the short-form business news video platform Our Future to expand Morning Brew product offerings.
Steph
Company Specialist at Welcome to the Jungle
Insights
-15% employee growth in 12 months
Company
Funding (1 round)
Jan 2017
$0.8m
SEED
Total funding: $0.8m
Company benefits
- Unlimited sick and vacation time
- Work from home, work from the office, work from the moon — you decide
- 401(k) with employer match
- Premium healthcare plans
- Annual learning credit: Want to learn something new? We'll pay for it
- Generous paid parental leave and fertility coverage for eligible employees
- Short and long-term disability covered 100% by us
- WFH stipend
Company HQ
Midtown Manhattan, New York, NY
Leadership
Austin Rief
(CEO)Following a finance degree, began his career as an analyst at Moelis & Company - before rapidly pivoting to begin Morning Brew.
Alex Lieberman
(Executive Chairman)Previously a trader with Morgan Stanley - now also serves as an advisor and investor at various startups including Something Navy, The PepTalk Co., and MicroAcquire. Also hosts Morning Brew's Founder's Journal podcast.
Salary benchmarks
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