Senior Marketing Operations Specialist, BlackCloak
$95-105k
+ Company Equity
Digital executive protection
Be an early applicant
Digital executive protection
101-200 employees
Be an early applicant
$95-105k
+ Company Equity
101-200 employees
Company mission
To protect the digital lives of those at great risk.
Role
Who you are
- The ideal candidate is a Marketo power user who loves the "craft" of building campaigns and takes pride in flawless technical execution
- 3-5+ years of direct Marketo Engage experience: You must be a power user comfortable building complex multi-stream nurture programs and troubleshooting smart list logic. Marketo Certified Expert or Adobe Certified Professional/Expert - Marketo Engage highly preferred
- Direct Salesforce Experience: High comfort level with the Marketo-SFDC sync, campaign objects, and building reports to track lead flow
- WordPress Proficiency: Hands-on experience managing landing pages and content blocks within WordPress
- Technical Precision: An obsession with detail. You are the person who catches the broken link or the incorrect segment before it goes live
- Email Marketing Standards: Solid understanding of deliverability, CAN-SPAM, GDPR, and CASL compliance
- MarTech Versatility: Familiarity with GTM automation tools like Clay and multi-touch attribution platforms like Bizible
What the job involves
- As a Senior Marketing Operations Specialist you will be responsible for the "last mile" of marketing execution
- You are the vital bridge between the Content/Demand Gen teams and Marketing Operations, partnering with stakeholders to provide technical input and transforming strategy and assets into live, high-performing campaigns
- You own the technical deployment lifecycle, ensuring every email, nurture, and landing page is built with precision, synced correctly to Salesforce, and launched on time
- End-to-End Campaign Deployment: Own the "last mile" of execution for all demand generation programs. This includes building Marketo programs, configuring nurture flows, and managing the final deployment of emails and forms
- Campaign Configuration: Own the technical setup of Marketo programs for new campaigns. You will collaborate on campaign architecture, manage and maintain programs and campaign logic. Additionally, you will proactively monitor lead scoring and lifecycle triggers to ensure automation remains healthy and data flows correctly
- WordPress Landing Page Execution: Act as the technical resource for campaign web assets. Build and publish landing pages in WordPress, ensuring seamless form integration, followup workflows, and conversion optimization
- Salesforce Campaign Management: Manage the creation and alignment of Salesforce campaigns with Marketo programs. You will be responsible for mapping member statuses and verifying that lead data flows accurately into SFDC to ensure visibility and reporting integrity
- Campaign QA and Readiness: Act as the final builder and gatekeeper for all outgoing emails. Lead a rigorous QA process to ensure accuracy in audience segmentation, email rendering, link tracking, and email compliance
- GTM Automation Support: Support the Marketing Ops team as a technical resource, assisting with the execution of data enrichment workflows and automated GTM plays
Our take
As international cybersecurity efforts have strengthened corporate and state environments, cybercriminals are focusing more on individuals. High-net-worth and high-profile individuals are softer targets. And, whilst cybersecurity and defence companies focus on protecting larger networks, these people do not have a platform to fortify their digital assets.
BlackCloak provides this missing safety with digital executive protection for family offices and individuals, delivering a triple-pronged suite of digital guidance, concierge and automation tools. Its data hardening and financial safeguarding are complemented by location tracking and cyberstalking protection, reaching out of the digital space and into physical protection too.
The company differentiates itself in the crowded cybersecurity market by this focus on the individual over the company. And, with 28% of ultra-high-net-worth families, family offices and family businesses experiencing cyberattacks, it has a lot of potential. Investors think so too, investing funds that will be directed into further enhancing its platform.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Sep 2024
$17m
SERIES B
Jul 2021
$11m
SERIES A
Total funding: $30.7m
Company benefits
- Fully remote
- Medical, Dental & Vision
- Flexible hours
- Generous Vacation Policy
- Competitive salary
- HSA
- Periodic Offsites
- 401k with employer match
- Home Office Stipend
Company HQ
Central Business District, Orlando, FL
Leadership
Christopher Pierson
(Founder & CEO)Currently a Distinguished Fellow at Ponemon Institute and National Advisory Board Member at SecureWorld Expo. Was a Board Advisor at ViewPost and sat on the Advisory Committee for Data Privacy and Integrity Advisor for the US Department of Homeland Security.
Ingrid Gliottone
(Customer Experience Officer)Prior to joining bLackCloak in 2019, Ingrid was a Director of Customer Success at ProcessUnity and a Director of Information Assurance at Viewpost. She also spent nearly 7 years at Citizens Financial Group, joining as a Risk Specialist before becoming a Risk Associate and Third Party Assurance Analyst.
Chris Linde
(Chief Administrative Officer & General Counsel)Previously, Chris was an Attorney at Losey and Burr & Forman, COO & General Counsel at Habitat for Humanity Greater Orlando & Osceola County, and an Associate General Counsel at Viewpost.
Rob Duncan
(CRO)Rob joined BlackCLoak in 2022 as VP of Global Sales, moving into the role of CRO in 2025. Prior to BlackCloak, he was a VP of Global Sales at Theta Lake, VP of Americas West & LATAM at Forescout Technologies and VP of Sales, Americas at Avi Networks.
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