Senior Paid Media Analyst, TheFork

• +5 years of relevant experience (agency-side / SaaS appreciated, SSC companies experience not considered)
• Fluency in English
• Analytical and data driven, skilled at drawing actionable insights
• Good project management skills
• Team player
• Driven and self-motivated, with a desire to learn
• Expert level in Excel, Google Ads, working experience with Google Analytics,, Feeds management tools

Desirable

• You will be a part of the Growth Media department within Central Marketing, collaborating with other central functions (like CRM, Data or Product teams) and providing support for all countries where TheFork is present
• As a Paid Media Manager, you will be the driving force behind the growth of some countries’ paid search, app campaigns and potentially other activity, running analysis and helping TheFork stay abreast of the latest in tracking and measurement, working with AI and relevant tools
• Setting up campaigns, reporting and optimising towards achieving the company’s objectives for both Paid Search and App Campaigns, with a possible
• Analysing data and investigating looking beyond advertising platform metrics (website/app behaviour, product, databases, etc.) to draw actionable insights
• Identifying growth opportunities on the channels managed and beyond
• Designing robust tests to improve and innovate
• Owning projects like adoption of tools or features in the tools we work with that will enable innovation and growth (e.g. functionalities of Search Ads360 that we don’t currently use, automation of processes, etc)
• Liaising with other marketing teams (Local & Central) and higher management, communicating performance progress, key initiatives and recommendations