Account Director, GumGum
$96-119k
Office located in Santa Monica, CA
Analysing digital content to drive ad sales
Job no longer available
Analysing digital content to drive ad sales
501-1000 employees
Job no longer available
$96-119k
Office located in Santa Monica, CA
501-1000 employees
Company mission
To empower advertisers to deliver creative advertising campaigns that capture consumer attention without the use of personal data across current and future emerging digital environments at scale.
Role
Who you are
- Bachelor's in Media, Marketing, or related field
- 4+ years in digital ad sales with a $3M+ book of business
- Proven sales track record with strong brand and agency contacts
- Experience in programmatic sales
- Proficient in Salesforce, PowerPoint, Excel, and Word
- Excellent communication skills
- Strong relationship-building and organizational skills
- Problem-solving and analytical abilities
- Motivated, proactive, and passionate about GumGum
- Outgoing, adaptable, and creative thinker
- Team player with a sense of urgency and flexibility
What the job involves
- The Account Director role is an individual contributor responsible for prospecting and closing sales in GumGum’s Market Leading Contextual Advertising platform
- Reporting to Sales Director in Los Angeles, this role is responsible for developing key relationships within large and mid-size agencies with occasional managerial guidance on strategic client calls
- We require this role to work relatively autonomously while being supported by a cross-functional pre-sales team
- The Account Director uses existing processes to solve a variety of challenging problems to deliver for clients
- The role is required to apply independent judgment and discretion to select appropriate options from GumGum’s defined and proven products
- Drive revenue for West Coast (Los Angeles) - Responsible for a book of business of $3M+ (yearly goal), driving renewal revenue and new business in LA and surrounding areas. This role is responsible for prospecting and growing large to mid-sized agencies across a variety of accounts
- Drive Sales from Marketing Channels - Identify and qualify opportunities from marketing driven leads
- Sales Prospecting and Hunting - Expectation to generate a high volume of sales related activity including cold calling, presentations, RFP’s, and out of the box sales solutions
- Upsell Current Clients in Current and New Products - Provide market insight into the display and video offerings by generating sales specifically from key brands and agencies. Support the sales of additional products such as Verity and provide market insights from clients
- Relationship Development - Cultivate relationships with brands, agency contacts and clients to gain deep insight into their business and ultimately provide GumGum solutions for their marketing and advertising goals
- Translate Client Insight to internal Product Team - Provide feedback to the company on how to best service clients’ needs
- Internal Collaboration - Work with Account Manager, CSM, PSM and other internal teams to ensure sold proposals are successfully implemented and aligned with client expectations
Our take
GumGum is a company specializing in contextual ads. Using Amazon's Redshift data processing service, the company can analyze every media element on a web page, going beyond typical word recognition. It collates the data and uses it to display an appropriate advert that is placed for maximum engagement.
GumGum is helping businesses meet the needs of a digital landscape where standing out from the crowd is more important than ever. The company has several private equity and venture capital firms among their investors and has raised a large amount of capital through several funding rounds, closing its Series E in 2021.
In coming years, third-party cookies will be phased out by Google, which will pose an issue for advertising companies. However, GumGum’s image analysis could form the foundation for a new generation of ads that understand its audience.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Apr 2021
$75m
LATE VC
Feb 2020
$22m
SERIES D
Total funding: $133.9m
Company benefits
- Health Benefits
- Dental Insurance
- Vision Insurance
- Disability Insurance
- Life & ADD Insurance
- Mental Health Assistance Program
- Health and wellness stipend
- Flexible Time Off
- Meditation
- Employee Resource Groups
- Diversity Program
- Team Building Activities
- Annual Hackathon
- Volunteer Activities
- Company Outings
- 401k
- Student Loan Assistance
- Casual Dress
- Flexible Spending Account
- Ongoing Learning
- Ticket Discounts
- Paid Family Leave
- CLEO Family Benefits Program
- Summer Fridays
Company HQ
Pico, Santa Monica, CA
Leadership
Phil Schraeder
(CEO, not founder)Left role at RealD to join GumGum as VP of Finance in 2011. Became COO in 2016, later becoming CEO in April 2019.
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