CRM Optimisation Manager, Runna
£43-50k
Plus equity in the form of Runna stock options
2-3 days a week in office (Vauxhall, London)
Tailored running training plans
Job no longer available
Tailored running training plans
101-200 employees
Job no longer available
£43-50k
Plus equity in the form of Runna stock options
2-3 days a week in office (Vauxhall, London)
101-200 employees
Company mission
To make running training effective, enjoyable and easy for everyone.
Role
Who you are
- 2+ years of CRM experience — ideally in a B2C app environment, where you’ve managed campaigns and automations across Email, Push Notifications and In-app Messages
- Hands-on experience with marketing platforms like Iterable, Braze, HubSpot or similar ESPs — including building workflows, managing segmentation, and automating campaigns
- Comfort owning end-to-end campaigns, from creative brainstorming to building in-platform, scheduling, and reporting
- A strong understanding of segmentation strategies and A/B testing best practices, with experience setting up always-on lifecycle automations
- Experience using product analytics tools (like Mixpanel) to analyse performance and uncover actionable insights
Desirable
- Have basic HTML/CSS skills to tweak email and in-app message designs
- Know your way around email deliverability best practices — like inbox placement, sender reputation and reducing spam risk
- Have a passion for running, fitness or sport (but no worries if you’re just starting your running journey — we love beginners too!)
- Have experience working with AI-driven CRM platforms like Aampe
What the job involves
- We are looking for a talented, hands-on, and experienced problem solver to join our team as our first CRM Optimisation Manager. You’ll be an A/B testing mastermind with a focus on building, optimising and scaling our marketing automations by utilising Runna’s customer data.
- You will work closely with our CRM Lead and the rest of the Growth team, who will be there to support you every step of the way as we work together to shape the future of Runna
- Build and manage complex customer journeys and automations in our ESP, Iterable, using Email, Push notifications and In-app messages to engage and retain our runners
- Lead our strategic A/B testing programme — continuously testing content, creative, and journey optimisations to drive better results and hit key team and business goals
- Own campaign reporting, providing clear insights and recommendations to help the team (and wider business) understand CRM’s impact on core KPIs
- Work closely with the CRM Lead, using data and insights to help shape CRM strategy and spot opportunities to better support and motivate our runners
- Explore new tools and technologies, identifying ways to enhance our CRM tech stack and keep us at the cutting edge
- Manage and optimise our AI-powered CRM platform (Aampe), sharing key learnings with internal stakeholders and feeding insights back into our broader CRM strategy
Application process
- Introductory chat with Alice, CRM Lead (30 minute video call)
- Take home CRM task - (~2 hour to complete) presented in a 1 hour call with Alice & Miranda, Head of Growth
- Meet the team - In-person chat with founder(s) and rest of the CRM/Growth team
Salary benchmarks
Our take
As a way to keep fit, running has shot up in popularity in recent years, partially due to accessibility, especially during the pandemic. But for those who want to take running to the next level – whether that be a 5K or a marathon – it can be difficult to know where to start in terms of a training plan. Runna supplies an app with personalised training plans for all types of runs, to help people achieve their running and fitness goals.
Runna was founded in 2020 by running enthusiasts for running enthusiasts, in response to the lack of tools – save paying a professional trainer – available to help runners train. Although there is a wealth of day-to-day running apps available, where Runna stands out is in providing training plans for specific races, which can be distinguished by distance and goal time. In addition, it does this whilst maintaining a sense of community, which has proven to be a popular feature amongst other running apps, and still caters to a range of experience levels.
Runna has since consistent subscriber growth since its launch, serving thousands of users globally. The company plans to build and scale into the future, reach more customers, and expand its team.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Nov 2023
$6.8m
SEED
Dec 2022
$2.6m
SEED
Total funding: $10.3m
Company benefits
- Own a part of Runna: We want you to own a part of the company you're building. Everyone who joins Runna receives a generous stock options package
- Grow with us: As one of our early hires, you'll have a unique opportunity to shape and influence Runna's product and culture from the beginning
- Learn and develop: We work with all of the latest tools and technologies so you can learn at the cutting edge of product development
- Team socials: We're a friendly bunch and like to make work-like fun, whether that's lunches and dinners or our bi-weekly team run
- Paid vacation: We want people to take time off to rest and rejuvenate. Runna offers 25 vacation days + bank holidays
- Tools: You'll receive all new equipment including a laptop, running watch of your choice, and anything else you need to do your best work
- Get paid to Run(na): We have a dedicated hour block each week where you'll get paid to run! Whether you want to build up to your first 5k or do that tough intervals sessions it's up to you!
- Enhanced family care: 3 months fully paid when you welcome a new Runna into the family, as well as fertility support & a host of other benefits
Company HQ
Vauxhall, London, UK
Leadership
Dom Maskell
(Co-Founder and CEO)Previously an Officer Cadet at the RAF and worked both as a Business Analyst and later Product Manager at McKinsey & Company.
Ben Parker
(Co-Founder & Head Coach)Former Personal Trainer and Running Coach. Owned Ben Parker Fitness. Previously a Spin & Pilates Class instructor at Roehampton Club, and Activities Manager at Mark Warner.
Walter Holohan
(CTO)Initially joined Runna as a Technical Lead before being promoted to CTO. Prior to Runna, they were a React Native Developer at 11:FS, a Full Stack Engineer at Nationwide Building Society and a Director at Spartn.
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