Senior Director of Product Marketing, Workiva

• The ideal candidate is passionate about leveraging data, analytics, and AI to build intelligent, data-driven products that deliver world-class customer experiences
• Bachelor's degree in marketing, business, or similar area of study preferred
• 12+ years of experience in roles relating to product marketing, product development, product management, finance and accounting, audit, consulting, financial services, and product sales
• Up to 40% travel for internal planning meetings or company events
• Reliable internet access for remote work outside a Workiva office

Desirable

• Workiva is seeking a Senior Director of Product Marketing, Data & Analytics to lead the technical direction and marketing strategy for our next-generation data and analytics capabilities
• This strategic and visionary leader will partner with executive and functional leaders across Product Management, Engineering, Growth, Partnerships, and GTM teams
• The Sr. Director will help shape the future of data and intelligence within the Workiva Platform while driving alignment and achievement of organizational objectives
• Your leadership will inspire our teams to build and deliver products that deliver unprecedented value to our customers and partners, making you an integral part of our journey towards achieving and exceeding our ambitious goals
• Director will provide strategic leadership in collaboration with Product Management, Growth, and Partner teams to shape the roadmap for data and analytics capabilities, including new products and partnerships that bring Workiva’s intelligent SaaS platform strategy to life
• This role will also serve as an internal and external evangelist for Workiva’s Data and Analytics offerings, working closely with Sales, prospects, customers, and partners to deeply understand market needs and real-world use cases
• This role will partner across the global Product Marketing team to help lead the process of creating go-to-market (GTM) strategies for products, portfolios of solutions, as well as relevant buyer personas
• This includes product positioning/messaging, marketing strategy and sales enablement
• You will support marketing and sales areas, identifying emerging market opportunities and focusing sales efforts to achieve revenue goals by solution, market, and industry categories
• Director will participate in the product strategy and the road map planning process, representing the market perspective and supporting product decisions based on significant sales, customer and market feedback
• This role may manage multiple teams of Product Marketers and cross functional teams directly or indirectly
• Define and drive global strategic product goals and initiatives for Workiva’s next-generation data and analytics capabilities
• Create go-to-market (GTM) strategies for assigned products, markets, and solutions, ensuring execution drives business outcomes
• Lead the development, execution, and delivery of thought leadership content (e.g. , webinars, blogs, white papers) to build credibility, increase awareness, and accelerate pipeline
• Collaborate with Partnerships, Product Management, New Product Growth, Sales, Sales Operations, and Field Readiness to ensure successful rollout of sales enablement and support tools
• Develop compelling product positioning and conduct in-depth competitive analysis to differentiate Workiva’s data and analytics capabilities in a dynamic market
• Align data platform and analytics capabilities with the broader Workiva Platform vision, clearly communicating strategic priorities across Product Marketing, Product Management, Strategy, and Growth teams
• Identify and surface critical functional, ecosystem, and operational requirements to better serve target markets
• Provide consulting and strategic support to Marketing and Sales, identifying and responding to emerging market opportunities
• Serve as a thought leader and influencer through industry speaking engagements and published content
• Act as the Product Marketing subject matter expert for data and analytics, sharing best practices across marketing programs and GTM motions
• Influence future business strategy at the leadership and executive levels
• Direct/ Indirect People Management: Builds a strong, sustainable organization with high levels of employee engagement by attracting and developing superior talent and rewarding superior performance of teams and individuals
• Provides coaching, feedback, and development opportunities to enhance employee skills, motivation, and performance
• Fosters a culture of respect, support, flexibility, continuous learning, and humor, while staying grounded in business goals and customer needs
• Aligns team members’ skills and strengths to the right responsibilities to maximize engagement and performance
• Recognizes and rewards high-performing individuals and teams to drive engagement, satisfaction, and retention
• Builds strong relationships and communicates effectively with customers, business leaders, and senior management to ensure alignment and collaboration across key stakeholders