Product Marketing Manager, KAYAK
K4B
$150-170k
3+ days a week in office (Cambridge, MA)
Travel search engine
Open for applications
Travel search engine
1001+ employees
Open for applications
$150-170k
3+ days a week in office (Cambridge, MA)
1001+ employees
Company mission
To help millions of travelers around the globe make confident travel decisions.
Role
Who you are
- Specific experience in developing clear product positioning and go-to-market strategies for B2B SaaS products
- Proven ability to conduct market research and competitive analysis
- Collaboration with team members from all levels of the business, across time zones. Looking for specific experience working with Product, Engineering, Marketing, and Commercial team members in a cross-functional manner
- Personal experience as a traveler, offering firsthand insight into user challenges during trip planning and online booking
- BS degree or equivalent experience required, background in Marketing, Business or Communications strongly preferred. MBA or similar experience is a plus
- Experience in the travel and hospitality industry is strongly preferred, but not required
What the job involves
- We’re seeking a Product Marketing Manager to lead product positioning and go-to-market activities for KAYAK for Business (K4B)
- You will drive adoption by clearly communicating K4B’s value to corporate customers and represent their needs across the company on our customer and the loudest champion of our product and feature set
- Conduct market research and gather quantitative and qualitative feedback to represent customer needs to our Commercial, Product and Engineering teams
- Identify and document buyer personas, pain points and use cases; recommend new features and enhancements that address pain points or solve key use cases
- Develop our product narrative and messaging to explain K4B’s value in the corporate travel market, tailored to different customer personas
- Lead go-to-market strategy for new features and product offerings; coordinate with teams across the company to put together positioning, communications, and sales and training collateral
- Partner with Brand Marketing, Sales and Communications on external positioning and product-focused campaigns
- Support external marketing efforts including our public website, blog posts, and events
- Create and maintain sales enablement materials including decks, battlecards, case studies, and demos
Our take
KAYAK is a travel agency and metasearch engine owned and operated by Booking Holdings. KAYAK processes over 6 billion queries across its platforms each year for travel information - as one of the world’s leading travel search engines, KAYAK searches other sites to show travellers the information they need to find the right flights, hotels, rental cars and vacation packages. It offers a variety of tools and features such as KAYAK trips, explore, and price forecast.
There’s been speculation over the years about online travel companies getting into the hotel business, and KAYAK is no exception. The company is expanding its hospitality offerings beyond its traditional hotel referral and booking services, but despite speculation through the 2020s, has stopped short of opening hotels under its own brand, preferring to partner with preexisting companies on their hotel tech.
Since being acquired by Booking Holdings, the global leader in online travel, in 2013, KAYAK has continued to expand and innovate, enhancing the travel experience for users all around the world. And now KAYAK manages a portfolio of metasearch brands including SWOODOO, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined. With the aim to make it easier for everyone to experience the world - it now operates sites in more than 70 countries and territories.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Company benefits
- Work flexibly: Our global flexible work policy lets our teams decide if they head into one of our offices or work from anywhere else
- Team-wide time off: Most of our team disconnects at the same time each year to recharge and reconnect
- Global volunteer week: Take VTO (Volunteer Time Off) to support the organizations and charitable efforts you believe in
- Wellness: We take care of each other - providing opportunities and spaces to live that work-life balance
- Resource groups: Our five ERGs are employee-led groups for underrepresented communities and their allies
- Career growth: We provide opportunities for our team to develop their skills – or learn new ones – on their own terms
Company HQ
East Side of Stamford, Stamford, CT
Leadership
Steve Hafner
(Co-Founder & CEO)Previously Board Member of Trulia, Blade and SeatGeek and currently an Executive at OpenTable.
Salary benchmarks
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