Senior Social Ads Manager, Typology
CDI
Office located in 11e arrondissement, London
Sustainable skincare brand
Job no longer available
Sustainable skincare brand
101-200 employees
Job no longer available
Office located in 11e arrondissement, London
101-200 employees
Company mission
Typology is on a mission to demystify the skincare industry.
Role
Who you are
- Proficiency in operational tasks on advertising platforms such as Meta Ads, Tiktok Ads, Pinterest Ads coupled with expertise in utilizing Google Analytics for insightful data analysis
- Experience managing substantial media spend, we are first and foremost a digital company !
- Experience in management is a plus
- Fluent in English, enabling effective communication and collaboration in our multicultural environment
- 4 years of experience (long apprenticeship can be included) as a Social Ads Manager, demonstrating a solid understanding of its dynamics and consumer behavior. Having worked in the cosmetic industry and directly to consumers is a plus
- Embraces a "test & learn" mindset, actively seeking opportunities to experiment with new strategies and tactics to drive continuous improvement and innovation
- Effective collaboration with cross-functional teams. Ability to brief and develop compelling ad creatives that drive engagement and conversions
- Demonstrates a curiosity about the market, staying abreast of industry trends and consumer preferences to inform strategic decision-making
What the job involves
- We are seeking a dynamic and organized individual to join our team as a Senior Social Ads Manager for our different markets at Typology
- The Senior Social Ads Manager will be responsible for all our social ads performance across markets and is a key role in the Growth team
- SMA Performance and budget optimisation : Ensure efficient use of the budget to maximize return on ad spend (ROAS) and overall campaign effectiveness. Conduct regular reviews of budget allocation, adjusting spend to optimize performance and meet financial goals
- Channel Management Mastery: Your mission includes managing acquisition channels such as Meta Ads, TikTok Ads, and any other relevant channels we aim to explore. You'll oversee the coordination and optimization of these channels, working closely with stakeholders to maximize their effectiveness in reaching target audiences and driving conversions
- Assets Workflow : You'll be responsible for maintaining a consistent volume of visual assets, supplementing those produced by the creative team as needed. Collaborate with the creative team to brief and develop high-quality product ads that are visually appealing and on-brand and with the influence teams to produce authentic and engaging user-generated content (UGC) that enhances campaign performance
- Brand Voice Guardianship: As a guardian of our brand's tone of voice, your mission involves managing campaigns and participating in asset creation while upholding our brand image. You'll work closely with the creative team to ensure that all content aligns with our brand guidelines and resonates with our target audience, maintaining brand consistency and integrity across all touchpoints
Our take
Skincare and beauty products can be confusing and misleading, and are often produced in unsustainable ways. Typology solves this problem by offering simple, stripped-back and sustainable beauty products.
Typology is headed up by MADE.COM founder Ning Li, which has allowed the company to create and maintain a high-profile since its launch. This has helped the brand to compete with similar brands, such as The Ordinary. Typology's products are genderless, vegan and made in France, all of which have added massively to its market appeal.
The company has made successful in-roads beyond France, notably into the UK and US, and glowing magazine reviews have allowed it to stand out as a fashionable alternative to traditional make-up brands. That said, it will have to expand its product range without sacrificing its quality of sustainability if it is to scale effectively.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
48% employee growth in 12 months
Company
Funding (1 round)
Feb 2019
$10.4m
SEED
Total funding: $10.4m
Company benefits
- A completely renovated office building in Paris, in the heart of the 11th arrondissement, where you will find many places to have lunch or to drink a coffee
- 25 days of paid vacation per year
- 6 days of RTT
- 1 pro bono day for a charity of your choice or to attend conferences
- Coffee, drinks and snacks are available
- 50% contribution to public transport or a sustainable mobility package
- 50% participation in our mutual Alan
- Alan's Foresight
- Vouchers for employees on the Typology.com website
Company HQ
Roquette, Paris, France
Leadership
Ning Li
(Founder)Was previously co-founder and CEO of MYFAB and MADE.COM.
Salary benchmarks
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