Fandoms are on the rise, with companies and cultural brands recognizing the lucrative potential of increased fan engagement and increasingly courting audiences with additional content. Fandom (previously Wikia) is a company leveraging this trend by providing a mainstream multi-platform home for the rise of fan-targeted content and experiences through a multi-property, multimedia business.
Fandom has more than 350 million monthly active users and 250,000 wiki communities. Its advertising revenue model, in an industry defined by internet participation and loyal engagement, has been an astute move from the start and has helped propel it to a leading position, as have a spate of multimedia and media asset acquisitions since 2018.
In 2022, Fandom introduced highly anticipated features such as Interactive Wiki Maps and Fandom Trivia. The platform continues to enhance its map tools and plans to roll out additional features, including custom map markets. These updates are exciting, and ones that are sure to bring even more users and drive further growth for the site.
Steph
Company Specialist at Welcome to the Jungle