Social Media Specialist, Haddock

• 3-5 years running social for a brand, agency or as a creator
• Native or fluent Spanish and solid English
• A portfolio of things you actually made, and at least one that took off
• Real fluency in the platforms: what performs where, and why
• Editing chops (CapCut, Premiere, Figma or equivalent) and a good eye for a hook
• Comfortable in front of a camera, or good at finding the people who are. Fearless
• Analytical enough to read your own numbers without being told what they mean
• Curious, fast and autonomous. Allergic to "let's do what everyone else does"
• You've built a community or an audience of your own

Desirable

• We're looking for a Social Media Specialist who genuinely lives on social, not someone who manages it from a calendar
• You'll own haddock's presence across Instagram, TikTok and LinkedIn, and you'll build something rarer than reach: an actual community of hospitality people who talk to us and to each other. Our audience isn't "SMB decision-makers", it's chefs, owners and managers scrolling between shifts. That's where you come in
• One more thing: you have to actually love this. Eating out, eating well, knowing which place just opened and which one is coasting. If you're the one your friends text when they need a restaurant, you already speak our audience's language
• This is a builder's role. Real ownership, real budget, and permission to try things that might not work as long as you measure them honestly
• Own the channels end to end: strategy, calendar, publishing and community management
• Build community, not audience. Comments, DMs, creators, chefs, industry voices. The goal is people who feel part of something, not followers who scroll past
• Create disruptive campaigns with a real hook, the kind that get shared, stitched, screenshotted and sent to the group chat. If it feels safe, it's probably not the idea
• What’s on your mind? You set the limits!
• Produce content yourself: concept, script, shoot, edit, publish. You're comfortable with a phone in your hand and an editing timeline open
• Ride trends fast. Spot formats, sounds and conversations early and turn them around in hours, not weeks
• Test relentlessly. New platforms, new formats, new angles. Kill what doesn't land, double down on what does
• You know how virality is built, not just when it happens. You can structure a piece of content so it earns attention: the hook in the first two seconds, the reason someone stays, the reason someone shares. You can take apart a post that blew up and explain exactly what made it work
• Report like a pro: monthly and per-campaign. What we tried, what happened, what we learned, what's next. Insight, not screenshots of dashboards
• Work with OKRs. You'll set quarterly objectives with the team, own your key results, and be honest about progress in between
• Bring ideas unprompted. Nobody here wants to hand you a brief every week, we want the opposite problem

• Intro call (30 min)
• Portfolio conversation - walk us through three things you made
• Practical exercise: pitch us a campaign for a real haddock feature
• Final conversation with the team
• Sound like you? Let's talk