Senior Paid Social Copywriter, Ethos Life
$127-223k
Life insurance provider
Be an early applicant
Life insurance provider
501-1000 employees
Be an early applicant
$127-223k
501-1000 employees
Company mission
To protect the next million families.
Role
Who you are
- The ideal candidate knows how to blend engaging storytelling with direct response best practices to create content that not only stands out, but also converts
- You have a proven track record of writing copy that drives measurable action and you know how to iterate fast based on what the data tells you
- You write UGC scripts that feel genuinely authentic to the creator, with the range to take on TV scripts and long-form projects as needed
- You've worked across the full paid social ecosystem and understand the nuances of each platform, format, and audience
- 5-6 years of copywriting experience, with the majority of your portfolio focused on paid social and direct response
- Deep fluency in DR copywriting principles
- A portfolio that leads with paid social performance work: scroll-stopping hooks, high-converting ad copy and UGC/influencer scripts. TV scripting examples are a bonus
- Demonstrated experience writing for short-form video formats across Meta, TikTok, and YouTube
- Strong analytical instincts. You're comfortable in a performance dashboard and know how to translate data into creative action
- Experience in fintech, SaaS, subscription, or other non-physical product categories is a significant plus
- TV or long-form video scripting experience
- A collaborative, low-ego approach and the ability to thrive in a fast-moving, test-and-learn environment
- Strong communication and presentation skills, with the ability to sell a creative rationale to growth marketers and business stakeholders alike
- Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway
What the job involves
- We're looking for a sharp, conversion-obsessed copy writer who lives and breathes paid social and direct response. This is a role for someone who knows how to stop a scroll, communicate a value prop in seconds, and write copy that doesn't just look good, it performs
- Own paid social copy across Meta and all major platforms with focus on conversion and performance
- Lead direct response copy strategy, developing copy frameworks, value proposition hierarchies, and messaging architectures that drive measurable results
- Write and iterate on a high volume of ad copy variants for using performance data to inform every creative decision
- Develop scripts for UGC-style content and influencer briefs that feel native to the platform while staying true to DR principles. Should have a strong understanding of how to deliver a hook, build urgency, and close with a clear CTA
- Contributing to :15 and :30 broadcast/connected TV spots when campaigns call for it
- Partner with the internal creative and growth teams to align copy strategy with audience targeting, funnel stage, and channel objectives
- Review performance dashboards regularly, extracting insights to brief new creative, kill what isn't working, and scale what is
- Collaborate with cross-functional partners to maintain a consistent brand voice across all paid channels and consumer touchpoints
Our take
Ethos was founded to increase the transparency of life insurance, making it accessible and affordable to all. The company wants to add openness to the process; losing a loved one is hard enough before one even considers financial implications, particularly with the loss of a primary earner.
Ethos uses predictive technology to rapidly quote life insurance rates and verify an applicant’s medical information. This expedited process allows most users to secure life cover on the same day they apply, a process which normally takes a number of weeks. The company works with some of the biggest providers in the industry, including Legal & General America, AAA Life and Ameritas Life Insurance Corp.
Ethos has been one of the more heavily publicized of the recent wave of insurtech companies, with investors such as Google as well as celebrities Will Smith and Jay Z, taking its valuation to over $2B and putting it in a great spot for future growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
72% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2021
$100m
SERIES D
May 2021
$200m
SERIES D
Total funding: $406.5m
Company benefits
- Comprehensive benefits packages: Awesome medical dental, vision and as applicable insurance coverage and retirement plans (in the US we offer a 401(k) plan).
- Company Equity: We want you to feel and act like an owner.
- Rest, relax & recharge: We encourage our employees to take time off, in addition to our fully paid global company holiday schedule. When you need time away from work, we have paid and flex time options based on your role and location, and additional paid leave programs.
- Generous leave programs: As well as offering a wide array of leave programs, new parents can take leave with 100% wage replacement. Our healthcare plans offer coverage on family planning and fertility.
Company HQ
Berkley Square - Headway, Austin, TX
Leadership
Peter Colis
(Co-Founder & CEO)After an MBA at Stanford, Peter co-founded Ovid Corp in 2014, where he worked as CEO for 4 years before co-founding Ethos in 2016. He has worked as CEO since, alongside serving as a Sequoia Capital Scout.
Lingke Wang
(Co-Founder)After working as an Investment Banker at Morgan Stanley Lingke gained an MBA from Stanford. He then co-founded Ovid Corp. an insurance company before Ethos.
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