Head of Product Marketing, Benchling
$222-333k
+ Equity
Cloud-based platform for biotech R&D
Open for applications
Cloud-based platform for biotech R&D
501-1000 employees
Open for applications
$222-333k
+ Equity
501-1000 employees
Company mission
To unlock the power of biotechnology and empower their global customers to get to milestones & market faster.
Role
Who you are
- This position requires strong strategic thinking, exceptional communication (writing) skills, and proven leadership in B2B SaaS product marketing
- Experience: 10+ years of experience in product marketing, with at least 5 years in a leadership role within a B2B SaaS company
- Leadership: Proven ability to build, manage, and bring joy to a product marketing team in a fast-paced, scrappy, growth-oriented environment
- Writing Skills: Exceptional written communication skills, with a talent for simplifying the complex and crafting compelling product narratives
- Strategic Thinking: Strong strategic and analytical skills, with the ability to translate market insights into decisions on how to invest the time of the product marketing team
- Collaboration: Demonstrated experience working cross-functionally with Product, Sales, Demand Generation, and other teams to drive cohesive marketing efforts
- Market Research: Experience in conducting market research, customer interviews, and competitive analysis to inform product marketing strategies
- GTM Expertise: Strong understanding of SaaS GTM and proven ability to build strategies to launch new products and grow adoption
What the job involves
- The Head of Product Marketing will lead the development and execution of our product marketing strategy, driving market differentiation, product adoption, and revenue growth
- You will manage and inspire a high-performing team, ensuring our product positioning and messaging resonate with key audiences in R&D and IT
- You will lead audience research to inform strategies and lead product launches, collaborating closely with the Strategy, Product, Sales, and Marketing teams to achieve our business objectives
- The role will also involve leading the development of core enablement content and setting KPIs to measure and optimize the success of product marketing initiatives
- Strategic Leadership: Develop and execute the overall product marketing strategy to align with company goals, driving market differentiation, product adoption, and revenue growth
- Team Leadership: Manage, mentor, and develop a high-performing product marketing team, fostering a culture of curiosity, creativity, and accountability
- Product Positioning & Messaging: Develop, deliver, and own product positioning/messaging that differentiates Benchling’s offerings and resonates with our core audiences
- Customer Research & Analysis: Conduct customer research to deeply understand our core audiences across R&D (the science) and IT (the technology)
- Product Launch & Introduction: Develop and lead new product launches and feature releases, ensuring alignment across the Product, Strategy, Sales, and Marketing organizations, including pricing and packaging
- Sales Enablement: Collaborate with Sales and Enablement to develop and deliver training, tools, and collateral that effectively communicate the value proposition of
- Our products
- Cross-Functional Collaboration: Work closely with Strategy, Product, and Sales to translate product strategy and releases into impactful messaging
- Performance Measurement: Set KPIs and metrics to measure the success of product marketing initiatives, using data-driven insights to optimize strategies and report on outcomes
Our take
As the pioneer of the R&D Cloud, Benchling offers a cloud-based informatics platform tailored for biotechnology. Its platform enables scientists across the globe to make breakthrough discoveries and bring next-gen biotechnology to market.
There’s a sincerity and consciousness to Benchling’s approach that stands out. This has led to the company being adopted by over 200,000 scientists from 1,000+ companies and 7,500 academic and research institutions globally (including 23andMe, Moderna, and the U.S. Department of Defense).
The rapidly advancing Biotechnology industry was at the forefront of the so-called “fourth industrial revolution”, with the industry driving $2 to $4 trillion per year of economic impact over the next 20 years.
Benchling has put itself in a position of immense value within the industry with its expanding offerings. Off the back of over $400 million in total funding, the company is seeing accelerated growth
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Nov 2021
$100m
SERIES F
Apr 2021
$200m
SERIES E
Total funding: $411.9m
Company benefits
- 4 months paid parental leave
- 401k plan
- Pre-tax commuter benefits
- Flexible paid time off
- Work from home opportunities
- 100% premiums covered for health, dental, & vision
- Fertility healthcare and family-forming benefits
Company values
- Constant Curiosity - Like the scientists we serve, we approach life with a sense of constant curiosity
- Scientist First - We’re relentlessly focused on taking a scientist-first approach
- Impact Driven - We commit our time, energy, and resources to efforts that will drive maximum impact
Company HQ
Yerba Buena, San Francisco, CA
Articles
Leadership
Sajith Wickramasekara
(CEO)Sajith studied at MIT before spending 2 years as a Research Assistant at Duke University Medical Centre and Liquidia Technologies. They used this biotechnology understanding to found Benchling in June 2012, serving as CEO since.
Ashu Singhal
(President)They previously co-founded Hotspots.io which was later acquired by Twitter in 2012. After this, became Staff Software Engineer at Twitter for 2 years, leaving to co-found Benchling.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 16 more jobs at Benchling