Head of Product Marketing, Benchling
$222-333k
+ Equity
Cloud-based platform for biotech R&D
Open for applications
Cloud-based platform for biotech R&D
501-1000 employees
Open for applications
$222-333k
+ Equity
501-1000 employees
Company mission
To unlock the power of biotechnology and empower their global customers to get to milestones & market faster.
Role
Who you are
- This position requires strong strategic thinking, exceptional communication (writing) skills, and proven leadership in B2B SaaS product marketing
- Experience: 10+ years of experience in product marketing, with at least 5 years in a leadership role within a B2B SaaS company
- Leadership: Proven ability to build, manage, and bring joy to a product marketing team in a fast-paced, scrappy, growth-oriented environment
- Writing Skills: Exceptional written communication skills, with a talent for simplifying the complex and crafting compelling product narratives
- Strategic Thinking: Strong strategic and analytical skills, with the ability to translate market insights into decisions on how to invest the time of the product marketing team
- Collaboration: Demonstrated experience working cross-functionally with Product, Sales, Demand Generation, and other teams to drive cohesive marketing efforts
- Market Research: Experience in conducting market research, customer interviews, and competitive analysis to inform product marketing strategies
- GTM Expertise: Strong understanding of SaaS GTM and proven ability to build strategies to launch new products and grow adoption
What the job involves
- The Head of Product Marketing will lead the development and execution of our product marketing strategy, driving market differentiation, product adoption, and revenue growth
- You will manage and inspire a high-performing team, ensuring our product positioning and messaging resonate with key audiences in R&D and IT
- You will lead audience research to inform strategies and lead product launches, collaborating closely with the Strategy, Product, Sales, and Marketing teams to achieve our business objectives
- The role will also involve leading the development of core enablement content and setting KPIs to measure and optimize the success of product marketing initiatives
- Strategic Leadership: Develop and execute the overall product marketing strategy to align with company goals, driving market differentiation, product adoption, and revenue growth
- Team Leadership: Manage, mentor, and develop a high-performing product marketing team, fostering a culture of curiosity, creativity, and accountability
- Product Positioning & Messaging: Develop, deliver, and own product positioning/messaging that differentiates Benchling’s offerings and resonates with our core audiences
- Customer Research & Analysis: Conduct customer research to deeply understand our core audiences across R&D (the science) and IT (the technology)
- Product Launch & Introduction: Develop and lead new product launches and feature releases, ensuring alignment across the Product, Strategy, Sales, and Marketing organizations, including pricing and packaging
- Sales Enablement: Collaborate with Sales and Enablement to develop and deliver training, tools, and collateral that effectively communicate the value proposition of
- Our products
- Cross-Functional Collaboration: Work closely with Strategy, Product, and Sales to translate product strategy and releases into impactful messaging
- Performance Measurement: Set KPIs and metrics to measure the success of product marketing initiatives, using data-driven insights to optimize strategies and report on outcomes
Our take
As the pioneer of the R&D Cloud, Benchling offers a cloud-based informatics platform tailored for biotechnology. Its platform enables scientists across the globe to make breakthrough discoveries and bring next-gen biotechnology to market.
There’s a sincerity and consciousness to Benchling’s approach that stands out. This has led to the company being adopted by over 200,000 scientists from 1,000+ companies and 7,500 academic and research institutions globally (including 23andMe, Moderna, and the U.S. Department of Defense).
The rapidly advancing Biotechnology industry was at the forefront of the so-called “fourth industrial revolution”, with the industry driving $2 to $4 trillion per year of economic impact over the next 20 years.
Benchling has put itself in a position of immense value within the industry with its expanding offerings. Off the back of over $400 million in total funding, the company is seeing accelerated growth
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Nov 2021
$100m
SERIES F
Apr 2021
$200m
SERIES E
Total funding: $411.9m
Company benefits
- 4 months paid parental leave
- 401k plan
- Pre-tax commuter benefits
- Flexible paid time off
- Work from home opportunities
- 100% premiums covered for health, dental, & vision
- Fertility healthcare and family-forming benefits
Company values
- Constant Curiosity - Like the scientists we serve, we approach life with a sense of constant curiosity
- Scientist First - We’re relentlessly focused on taking a scientist-first approach
- Impact Driven - We commit our time, energy, and resources to efforts that will drive maximum impact
Company HQ
Yerba Buena, San Francisco, CA
Articles
Leadership
Sajith Wickramasekara
(CEO)Sajith studied at MIT before spending 2 years as a Research Assistant at Duke University Medical Centre and Liquidia Technologies. They used this biotechnology understanding to found Benchling in June 2012, serving as CEO since.
Ashu Singhal
(President)They previously co-founded Hotspots.io which was later acquired by Twitter in 2012. After this, became Staff Software Engineer at Twitter for 2 years, leaving to co-found Benchling.
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