Content Marketing Manager, Payscale

• You get genuinely curious about complex subject matter and are comfortable going deep — through self-directed research, expert interviews, and iterative review — to make sure you get it right
• You can ideate strategically, drawing on market research, brand positioning, sales input, and performance data to pitch and prioritize the right content at the right time
• You deliver at a steady, predictable cadence and communicate proactively when priorities shift or timelines are at risk
• You thrive in cross-functional environments and can coordinate gracefully across product, product marketing, data, design, marketing communications, demand generation, and marketing operations
• You write clearly and directly — in your content, Slack, the project description in Asana, etc. — in a way that builds confidence
• You are enthusiastic about building systems, not just creating content. You see process as a force multiplier, not overhead
• You’re comfortable with the variable pace of a scaling company: sometimes fast, sometimes slow. You use capacity proactively and stay engaged either way
• You bring shared ownership to metrics and care about whether your content actually moves the business forward
• Bachelor’s degree in communications, English, literature, marketing, or equivalent professional experience
• 5+ years of experience in market-facing content development and project coordination in a B2B environment
• Demonstrated ability to manage multiple concurrent content projects with workback schedules and editorial deadlines, delivering roughly 2-4 pieces per week (more if they are blog posts, fewer if you have a whitepaper or other long-form content)
• Strong writing skills across formats — long-form, short-form, and conversion-focused copy — with a clean, professional editorial voice
• Working knowledge of AP style or demonstrated adherence to an editorial style guide
• Solid understanding of SEO, AEO, and GEO principles and how they inform content strategy
• Practical experience using AI tools (such as Claude) for research, content development, and workflow automation — paired with strong editorial judgment and a commitment to accuracy and impact over output volume
• Collaborative and resilient, with a bias toward action and a willingness to build rather than just execute
• If you work from home, we recommend ensuring that you can meet the following technology, equipment and workspace requirements:
• High-Speed Internet - A stable broadband or fiber connection (satellite is highly discouraged) with a minimum speed of 100 Mbps in a dedicated workspace that has a reliable Wi-Fi signal
• Device for Multifactor Authentication (MFA/2FA) - smartphone, tablet, etc

Desirable

• Sitting on the Content & Research team and reporting to the Manager of Content & Research, you will own middle- and bottom-of-funnel content that supports demand generation and nurture programs — transforming proprietary research, product innovation, and customer evidence into content that drives pipeline
• This is a full content lifecycle position. You will ideate and develop content, shepherd it through internal review, design, publication, and sales enablement, and coordinate handoffs across shared workflows
• You will also play an active role in building the systems that allow the team to produce high-quality content efficiently and consistently
• This role is part of Payscale’s AI-enabled content engine. You will use Claude, Gamma, and other AI tools to enhance research, narrative development, and content production, while bringing the editorial judgment needed to ensure output is accurate and on-brand
• Write and produce strategic content — whitepapers, guides, templates, expert briefs —that support nurture sequences and demand generation across the funnel
• Develop derivative content from cornerstone assets like proprietary research reports, making insights accessible, campaign-relevant, and tailored to different audience segments
• Weave customer evidence, third-party validation, and real-world use cases into content to strengthen credibility and resonance (case studies are owned by a separate function; your role is to incorporate and reference that evidence strategically)
• Write social copy to inform and support Payscale’s social media team’s publishing cadence on channels like LinkedIn
• Contribute weekly to the Payscale blog with an eye toward SEO, AEO, and GEO best practices
• Write and manage landing page copy for gated and ungated content assets on the Payscale website
• Partner with marketing operations and the website team to manage the publication process end-to-end
• Publish finalized content to Seismic and maintain content organization so sales and enablement teams can find and use it effectively
• Manage content projects in Asana using templates, automation, workback schedules, and structured handoffs to keep cross-functional work on track
• Help establish and refine AI-assisted workflows and governance practices that embed quality, consistency, and efficiency into everyday content production
• Contribute to shared measurement of content performance, including velocity, blog traffic, form-fills, MQLs, influenced pipeline, and brand visibility in AEO/GEO