Head of GTM, Canva
Enablement
$177-271k
+ Equity
Publishing and design platform
Be an early applicant
Publishing and design platform
1001+ employees
Be an early applicant
$177-271k
+ Equity
1001+ employees
Company mission
To empower businesses to design anything, and publish it anywhere.
Role
Who you are
- 10+ years of experience in Sales Enablement, GTM Strategy, or Sales Leadership roles in high growth SaaS businesses
- Proven experience in building and scaling enablement functions in a global, fast-paced environment
- Strong understanding of sales methodologies and frameworks (e.g., Bowtie, SPICED) and the ability to implement them effectively across large teams
- Exceptional leadership and team management skills, with experience in leading cross-functional global teams
- Data-driven approach to decision-making and the ability to translate insights into actionable enablement strategies
- Excellent communication and stakeholder management skills, with the ability to influence senior leadership and drive alignment across diverse teams
What the job involves
- The Global Head of GTM (Go-To-Market) Enablement will lead a cross-functional enablement team responsible for equipping Canva's global sales and success teams with the knowledge, tools, content, and processes they need to effectively sell and support Canva’s solutions
- This leader will drive the strategy to align enablement efforts with business outcomes, ensuring that sales teams globally are equipped to deliver value at every stage of the customer journey—from awareness through retention and expansion
- The Head of GTM Enablement will also focus on building scalable enablement programs that support global consistency while allowing for regional adaptation
- In conjunction with your leads (Enablement Training & Enablement Strategy), lead the global enablement team in alignment with the Sales & Success goals, collaborating with the Chief Commercial Officer, Sales, Customer Success, Product, and Marketing
- Build a clear enablement roadmap to support global sales & success teams in reaching revenue, deal velocity, and sales efficiency targets
- Lead the creation and implementation of key GTM playbooks, training programs, competitive intelligence, and role-based competencies for sellers
- Act as a trusted partner to leadership by delivering insights on enablement effectiveness through data-driven reports and feedback loops
- Oversee the design and execution of onboarding, continuous learning, and certification programs tailored to various segments (Strategic, Enterprise, EDU, etc.)
- Develop role-specific learning paths, including technical product training and advanced sales skills like discovery, demoing, and objection handling
- Lead the creation of a global content library to provide customer-facing teams with the tools and resources they need at every stage of the buyer’s journey
- Drive the integration of technology tools (e.g., Gong, Salesforce, Pocus) to capture insights and improve enablement outcomes
- Ensure the scalability of enablement initiatives, supporting regional teams with localised content while maintaining global consistency
- Partner with PMM, Product, and Sales Operations teams to ensure enablement resources and content align with product updates and GTM strategies
- Collaborate with Sales Strategy teams to build data-driven approaches that inform future GTM plays and enablement initiatives
- Define and track KPIs such as certification rates, sales readiness, content usage, rep performance improvements, and pipeline velocity to ensure enablement programs contribute to revenue growth
- Lead quarterly business reviews (QBR) to ensure alignment of enablement efforts with overall business goals
- Continuously optimize enablement programs based on feedback, competitive insights, and the latest industry trends to maintain a world-class enablement function
Our take
Launched in 2013, Canva is a free online visual communications and collaboration platform. It features a vast range of templates including presentations, websites, and social media graphics, plus a huge library of fonts, stock photography, illustrations, video footage, and audio clips.
With the aim to empower 100% of the world to communicate in ways that were once limited to the 1%, Canva was founded on the belief that people shouldn’t need to understand complex software to unlock their creativity. Simplicity is central to Canva’s offering, its straightforward drag-and-drop user interface avoiding complex tools that require training. This approach has been hugely popular and has been key in setting the company apart in the market, with 85% of the Fortune 500 now using the site.
More recently, Canva has broadened its offerings through a number of acquisitions and now offers a full visual communications platform, featuring stock content, innovative editing features, and data visualization. Zeetings, Pexels & Pixabay, Kaleido, Smartmockups and Flourish have all joined Canva, and the business is well set to continue leading and innovating in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Flexible working
"There is plenty of flexibility when it comes to the exact time I can start and finish work on any given day as long as I deliver on my..."
Funding (last 2 of 12 rounds)
May 2024
$400m
GROWTH EQUITY VC
Sep 2021
$200m
LATE VC
Total funding: $968.6m
Company benefits
- Flexible hours and a hybrid working model which values work-life balance and gives you the option to choose how you best work
- Equity options to be truly a part of the Canva journey Unique and flexible leave so you can recharge, give back, support others or focus on your own professional development
- Our very own Canva University, internal coaching and Employee Assistance Programs to help you be your best self
- An annual Vibe & Thrive allowance for you to spend as you choose on personal education, wellbeing, home office and social connection. You know better than anyone how to Vibe & Thrive!
- Virtual and in-office clubs, events and celebrations for you to connect with your teammates
- Canva For Good program matching your not-for-profit donations, Force for Good leave (3 paid volunteering days) and a range of sustainability and ethical initiatives to get involved in
- Support for family and carers including a parental leave policy that prioritises inclusivity recognises the diverse representations of modern families
Company values
- Make complex things simple - You aim for the most simple, intuitive and effective solution to any problem.
- Set crazy big goals and make them happen - If you like to dream big, and take on challenges that both scare and excite you, you’ll love uniting with a team to achieve a common goal.
- Be a force for good - You want to make Canva and the world a better place through positive actions.
- Empower others - Learning to share your lego is key to the Canva experience. Change is constant, so we all need to be able to adapt, pass on our knowledge, and learn new skills.
- Pursue excellence - Leading by example and maintaining a high bar is how you can pursue excellence at Canva.
- Be a good human - Respect, kindness and open minds drive this value. We appreciate and accept everyone for who they are, as they are. This counts for you too!
Company HQ
Surry Hills, NSW
Articles
Leadership
Cameron Adams
(CPO)Cameron studied at the University of Melbourne before working as a Developer and Designer for Eclipse and Google for a combined 5 years. They then founded Fluent.io in 2011, and Canva in July 2012.
Melanie Perkins
(CEO)Having studied at the University of Western Australia, Melanie first founded Fusion Books in 2007 and and co-founded Canva in 2012. Melanie is now CEO of Canva.
Cliff Obrecht
(COO)Having studied at the University of Western Australia, Cliff spent 5 years as Managing Director of Fusion Books. They left this role in 2013, having co-founded Canva with Melanie and Cameron the previous year.
Salary benchmarks
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Diversity, Equity & Inclusion at Canva
Jennie Rogerson (Head of People)
- https://www.canva.com/newsroom/news/The-importance-of-diversity-at-Canva/
- https://www.canva.com/newsroom/news/cultural-appreciation-day-2023/
- Https://www.canva.com/newsroom/news/celebrating-sydney-worldpride-2023/
- https://www.canva.com/newsroom/news/sydney-worldpride-partnership-2023/
- https://www.canva.com/newsroom/news/meet-the-makers-pride-edition/
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