Analytics Lead, Block
B2B Strategy & Marketing
$135.8-245.4k
+ Employee Stock Purchase Program and equity. Salary varies depending on location
Financial services ecosystem
Job no longer available
Financial services ecosystem
1001+ employees
Job no longer available
$135.8-245.4k
+ Employee Stock Purchase Program and equity. Salary varies depending on location
1001+ employees
Company mission
To create better tools to help everyone access the economy.
Role
Who you are
- Someone who is passionate about driving business insights and analytics and who can effectively communicate their findings to cross-functional leadership and stakeholders in a fast paced environment
- 8+ years of related analytical experience in B2B marketing. Experience focused on small-medium business sales and subscription services is a plus
- Strong technical skills with SQL and data visualization tools (ex: Looker). Python is a plus
- Hands-on technical expertise with Salesforce, marketing platforms such as Marketo and its 3P integrations with other tools, and an understanding of other sales pipeline management and routing tools such as LeanData and ChiliPiper
- Familiarity with analytics around lead scoring, nurtures and signal based trigger campaigns
- Experience with 3rd party data enrichment for targeting, content marketing for B2B, measuring event impact, account-based marketing or other analytics and data-led approaches for B2B marketing is a plus
What the job involves
- Square is looking for a talented and motivated data leader to join our Marketing Analytics team
- As a B2B analytics lead within the Marketing Analytics organization, you will focus on optimizing key B2B strategies by measuring media and campaign effectiveness, engagement (content, experiences etc), lead acquisition, and impact to Sales
- You will develop frameworks to evaluate marketing campaign results, socialize learnings and recommendations, and drive experimentation to identify growth opportunities
- You will be the liaison between the Sales, Marketing, and the broader analytics team to ensure we have proper measurement in place for all B2B marketing spend
- You will work closely with numerous stakeholder teams, including performance marketing, priming/mid-funnel marketing, content marketing, product marketing, finance, and sales, to understand and align marketing strategies, timelines, and tactics across Square’s Go to Market (GTM) activities and strategies
- This role will drive accountability and prioritization to ensure we are focused on high impact areas that yield business growth
- Lead a team of 1-2 other analysts responsible for analyzing, measuring and optimizing our B2B marketing strategies and identify priority focus areas to drive success with particular focus on quality lead acquisition
- Work closely with marketing teams to define upmarket campaign objectives and develop cross-channel measurement plans and KPIs to ensure results are measurable and actionable
- Develop a deep understanding of our customer journey and drive campaign measurement of spend across B2B demand generation tactics across both online (Search, Social, Content) and offline (Field Marketing, Conferences) marketing strategies
- Participate in target list configuration and analysis, working with Data Science and Machine Learning teams to leverage modern scoring approaches
- Monitor marketing campaigns and conduct A/B testing and incrementality testing to optimize campaign performance and improve ROI
- Develop insights to inform optimization and future go-to-market strategies and decisions
- Work with our analytics, ad operations, and data engineering teams to ensure measurement capabilities are in place prior to campaign execution
- Deliver regular business critical reports on marketing performance, ensuring consistency, accuracy and timeliness with actionable insights on learnings
Our take
Block is a financial services technology company comprising of Square, Cash App, Spiral, TIDAL, and TBD. Its biggest brand, Square, offers hardware and software for small to medium-sized businesses enabling them to manage the entire payment lifecycle. It functions similarly to Shopify and Stripe, but has paired online payment processing with physical devices such as registers, payment terminals, and mobile card readers.
The business was originally founded as Square in 2009 by Jack Dorsey of Twitter fame. Already well-established with SMEs all over the globe, Square has significantly benefited from the increased demand for mobile payment systems. Its order management feature remains a go-to tool for small businesses that otherwise didn't have the proper infrastructure in place when demand for home delivery surged.
Square rebranded as Block in December 2021, with the Square brand name remaining in place for their seller business. The company has since come under fire for its security practices, facing lawsuits in relation to a major breach of CashApp user data, and in 2024 announced plans to reduce its workforce in order to cut costs. Despite these setbacks, there is every chance the business will move past this, though it may take some time to rebuild trust in its product.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Company benefits
- Healthcare coverage (Medical, Vision and Dental insurance)
- Health Savings Account and Flexible Spending Account
- Retirement Plans including company match
- Employee Stock Purchase Program
- Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
- Paid parental and caregiving leave
- Paid time off (including 12 paid holidays)
- Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
- Learning and Development resources
- Paid Life insurance, AD&D, and disability benefits
Company HQ
SoMa, San Francisco, CA
Leadership
Jack Dorsey
(CEO)Having studied at and dropped out of New York University, Jack founded Twitter in March 2006, where he has served as CEO since. He co-founded Square with Jim in February 2009, and has remained its CEO ever since.
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