Marketing Manager, Sofar Sounds
Contract
Base: $3,750/month. On-target earnings: $5,000/month (base + performance bonus for hitting ticket sales and profitability targets, which are fair and achievable - we’re already surpassing them!). + Uncapped bonus for exceeding targets
Curates live, secret performances
Be an early applicant
Curates live, secret performances
501-1000 employees
Be an early applicant
Base: $3,750/month. On-target earnings: $5,000/month (base + performance bonus for hitting ticket sales and profitability targets, which are fair and achievable - we’re already surpassing them!). + Uncapped bonus for exceeding targets
501-1000 employees
Company mission
To help artists and fans connect in a true and meaningful way.
Role
Who you are
- You are deeply, genuinely plugged into LA culture: the music, the neighborhoods, the subcultures, the conversations happening right now
- You have a sharp creative eye and can shoot, edit, and publish content that actually performs — Reels, TikToks, Stories, the works
- You understand that great marketing at this level is part instinct, part hustle, and part data, and you're comfortable with all three
- You have ideas for guerilla and OOH campaigns that don't require a big budget, just a big brain
- You're motivated by goals, not just tasks. Hitting a number feels good to you, and beating a number feels even better
- You’re an excellent and proactive communicator who knows how to keep a largely remote team in the loop
- You're early in your career but you think like an owner. You don't wait to be told what to do - you're looking for a launching pad and ready to show what you’re made of
- You know LA the way a local knows LA: not from a listicle, but from actually being here
- If our mission and job opening resonate, you're encouraged to apply even if your experience doesn't precisely match the job description
What the job involves
- This is a contract position for a scrappy, culturally wired marketer who lives and breathes Los Angeles
- You'll own Sofar LA's marketing and socials end-to-end: the content you shoot on your phone at a show on Saturday night, the wheat-paste campaign you dreamed up on Tuesday, the SMS blast that sells out a venue by Friday
- Your job is to build a brand that is unmistakably, specifically here. Not generic live events content. Not a global template with an LA filter slapped on it
- Something that could only be Sofar Los Angeles: the light, the venues, the culture, the community
- You'll also support a wider team of event producers across greater LA, helping them craft their campaigns with the same visual identity and brand voice
- For the right candidate, there may also be opportunities to contribute content for Sofar producers around the world, though LA always comes first
- You'll also be on the front lines of launching our new event verticals. When Sofar LA launches something new — a singles night, a comedy show, a genre-bending experience we haven't done before — you're the one figuring out how to tell that story, find the right audience, and sell it out
- Own and operate @sofarsoundsla across Instagram and TikTok: strategy, shooting, editing, posting, community management, all of it
- In addition to your day to day work, attend 1–2 shows per week to capture content in the moment. You are the content team
- Build and maintain a consistent, authentic brand voice that feels native to LA and native to the platform
- Post daily, engage constantly, and grow the audience with intent
- Work closely with our Senior Operations Manager to help shape event concepts from the start. If you know you can sell something, say so. The right person will have a real influence on what we program, not by booking shows, but by being the person in the room who knows what the audience wants
- For every show, find the angle. What makes this event special? What's the story that makes someone click "buy"? You'll craft rich, vivid event descriptions that give people a real sense of what they're walking into
- Source and select images that bring each event to life on our website. When someone lands on our events page, they should be able to scan it and instantly know which shows are for them
- Ideate and execute OOH and guerilla campaigns that create real buzz: flyering, street-level activations, pop-ups, unexpected placements
- Think beyond digital. How do you make someone in Silver Lake or Echo Park stop, look, and feel like they need to be at a Sofar show?
- Identify and activate hyper-local partners including neighborhood accounts, community organizations, independent businesses, and tastemaker venues
- Work regularly with our VP of Communications to identify angles for press and media coverage, spotting the stories worth pitching and helping bring them to life
- Everything you do should ladder up to one thing: putting butts in seats
- Launch and manage paid social campaigns to drive conversions
- Collaborate on email and SMS copy that feels local, not like a newsletter blast
- Stay plugged in with Sofar marketing managers in other cities, sharing regular updates on what you're testing, what's landing, and what isn't. This is a two-way street: you'll learn from other markets and they'll learn from you
- Track performance, report on what's working, kill what isn't, and double down on what is
Our take
Sofar launched over 10 years ago to bring the magic back to live gigs. The company has rapidly grown and now puts on performances in over 300 cities across the world.
Sofar manages live events in unique, curated spaces such as galleries or even people's living rooms and is programming in 78 countries. It has also helped many artists get recognised. More than 40 artists who played Sofar while unsigned or relatively unknown have now been nominated for or won a Grammy award.
As they expand, their goal is to become the de facto way emerging artists play outside of traditional venues. It has come under some criticism for profiting by paying artists low appearance fees, but nevertheless, plenty of musicians still sign up to do gigs with Sofar.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Apr 2021
$11.7m
LATE VC
May 2019
$25m
SERIES B
Total funding: $45.9m
Company benefits
- Comprehensive health plans
- Culture of learning and development
- Flexible work hours and time off
- Offsites and happy hours
- Free Sofar shows around the world
- A global community
Company HQ
London, UK
Leadership
Rafe Offer
(Executive Chair)Previously worked in marketing consultancy, has a degree from Stanford in International Business.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 1 more job at Sofar Sounds