Lifecycle Marketing Manager, Zinc Work
£88.8k
+ Zinc shares issued through the EMI Scheme
2 days a week in office
Automated employee reference and background checking software
Posted today
Automated employee reference and background checking software
101-200 employees
Posted today
£88.8k
+ Zinc shares issued through the EMI Scheme
2 days a week in office
101-200 employees
Company mission
To change the way people prove their work identity.
Role
Who you are
- Used HubSpot as your CRM
- Proven experience building programmes from scratch, not just inheriting them, in a CRM, lifecycle, or retention marketing role in B2B SaaS and want to do it again
- Strong copywriting skills, with a portfolio of email work that drove measurable performance
- A working knowledge of email deliverability: authentication, sender reputation, and list hygiene
- Conscientious about how you build: noting limitations, watch-outs, and recent changes to the CRM or service models that impact your flow design logic
- In touch with the impact CRM work has on the cross-functional colleagues and you care about helping them understand what’s changing and why
- A calm, proactive communicator with stakeholders of all levels and departments
- Excited about the campaigns, assets, and messaging being worked on by those around you
- Interested in how AI is evolving in marketing
What the job involves
- Zinc’s Content & Authority squad is at the heart of prospects and customers hearing the right message at the right time
- We need our first Lifecycle Marketing Manager to join us and own the CRM systems and journeys that progress contacts from Subscriber to MQL and beyond
- Reporting To Kristen Menges
- CRM operations: HubSpot:
- Build and maintain nurture segmentation, workflows, and automations
- Keep lists clean, contacts healthy, and documentation sound
- Design and set up emails (one-off and automated) for sends, using HTML templating you’ll create
- Lifecycle Programmes:
- Collaborate with marketers, account managers, and enablement/service specialists on the strategic direction of scalable lifecycle campaigns
- Write, build, deploy, and refine lifecycle email programmes with high ownership and consideration for the end reader’s experience
- Own the operational side of one-off email comms to customers for must-know product or legal updates. Coordinate sequencing and distribution, while legal and AM own the message sign-off
- Performance & Optimisation:
- Define, track, and report on the KPIs that matter for each programme - open rates, click-to-open rates, conversion to MQL, stage progression, and unsubscribe rates
- Test before you ship: establish A/B testing as standard practice across subject lines, content, send cadence, and CTAs
- Turn data into clear recommendations grounded in context, not just numbers - and advocate for changes based on findings
- What success looks like:
- In your first 90 days:
- HubSpot is audited, list hygiene issues are documented and a remediation plan is in motion
- At least one nurture programme is live or rebuilt from scratch with a clear measurement framework
- By 6 months:
- You own a functioning lifecycle programme across at least two journey stages (e.g. Subscriber → MQL, onboarding)
- A/B testing is running as standard; you can point to at least one change you shipped based on test results
- Deliverability health metrics (bounce rate, spam complaint rate, sender reputation) are monitored and within acceptable thresholds
- By 12 months:
- Email-influenced MQL volume and stage-progression rates are measurably improving quarter-on-quarter
- Lifecycle programmes are documented, scalable, and understood by cross-functional stakeholders
- You're a trusted partner to sales, AM, and product - proactively flagging what's changing in CRM and why it matters to them
Application process
- Stage 1:
- Video Exchange
- Our Product Marketing Manager, Kristen, has recorded a quick intro and put together a few questions to help kick things off
- Your CV and portfolio are a great starting point, but we'd love to get to know the person behind the work, too. This is your chance to share a bit more about yourself, how you think, and what makes you, you
- Whether your CV follows a traditional path or not, don't stress, we're much more interested in getting a feel for your ideas, personality, and approach. Have fun with it, show us your stuff, and let your creativity shine.
- Stage 2:
- Talent Discovery Call
- Here you will meet Max in Talent
- This is your chance to ask loads of questions you have about the role and Zinc. During this meeting, the focus will be on exploring how well the role aligns with your goals and needs. They’ll also delve deeper into your aspirations to determine if this opportunity is the right fit for you
- They will then support and guide you through every step of your interview journey with us at Zinc
- Stage 3:
- Google Meets Interview
- This is a 30 minute video interview
- They will seek to gain a deeper understanding of your expertise and experience as it relates to the key aspects outlined in the job description
- This is an amazing opportunity to gain loads of intel, find out about them, their experience and all the nitty gritty of the role, so come prepared with lots of questions!
- Stage 4:
- Final In-Person Interview
- This is the final stage where you'll meet our interview panel
Salary benchmarks
Our take
The existing processes for referencing and background checking suffer from notable inefficiencies, marked by biases, time-consuming procedures, and an intimidating experience for candidates. Addressing these challenges, Zinc Work aims to solve these processes by introducing an automated reference and background-checking solution.
Setting itself apart in the market, Zinc Work focuses on the user-friendly design of its solution, its swift integration into existing Applicant Tracking Systems (ATS), and its high level of customisation. With a vision to offer a solution for background checks, Zinc covers a spectrum from criminal record checks to financial, education, identity, employment, and reference checks.
Funding secured in 2023 was led by esteemed financial services investor AVP (AXA Venture Partners) and supported by Seedcamp, and will facilitate the launch of groundbreaking industry initiatives. These include the introduction of the first reusable global Right To Work check, the first Employment verification reference integrated with HMRC, and a background check template library collaboratively contributed to by over 40 Zinc Work customers. This financial injection underscored Zinc's commitment to innovation and reinforced its position as a trailblazer in the realm of automated reference and background checking solutions.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
43% female employees
Company
Employee endorsements
Team energy
"Team energy is great, there is lots of positivity and support. Because we only come in 2-3 days a week, when we are in everyone is engaged and happy..."
Funding (last 2 of 3 rounds)
Jul 2023
$6.7m
SERIES A
Mar 2022
$1.4m
SEED
Total funding: $8.6m
Company benefits
- 24 days holiday + Bank Holidays + your birthday off
- Apple laptop and latest tech gear for your home workstation
- £1200 annual benefits allowance (ThanksBen, from month 2)
- Early finish Fridays (16:00)
- Yearly company Retreat
- Enhanced Maternity, Paternity, and Adoption Leave (2 months full pay, then statutory)
- Statutory pension with NEST (3% employer, 5% employee)
- Zinc shares, issued through the EMI Scheme
- Unlimited access to MoreHappi coaching
Company values
- Empathy: Seeking to understand your perspective first
- Collaboration: We will work teogether to solve problems
- Empowered: Empowering candidates with information and data
- Speed: We will work to deliver at pace
- Integrity: We are truth seekers, providing transparent information
- Pragmatic: We're a solutions oriented team that seeks to solve
Company HQ
London, UK
Articles
Leadership
Charlotte Lucy Hall
(Co-Founder)Previously a Marketing Manager at Superscript, Podcast Producer at Talent Hacks for Scaleups, and a Marketing Executive at ILTM.
Luke Shipley
(Co-Founder)Previously EMEA Head of Technology at Intelletec for 1 year. Has also co-founded stitch Leggings and Lean Lychee.
People progressing
He was a regular soldier in the Army, after leaving and studying he joined Zinc as an SDR (After a spell gold diving in FLorida). Having come in with no experience he has promoted fast through Zinc.
Tiasha joined Zinc way back in 2021, she highlighted that she wanted to work in Account Managment and has worked hard to make this career change happen.
Diversity, Equity & Inclusion at Zinc Work
- We currently do not record LGBTQIA+ status: our team is small, which means data is hard to anonymise.
- As of January 2024, 48% of the Zinc team are Ethnic Minorities.
- We offer flexible working for everyone from day one.
- Accommodations are available for everyone, regardless of status and never need to be justified: this is outlined in our DEI Statement which is accessible to all employees.
- We offer prayer space at our co-working offices, and flexible diary arrangements for employees to keep their faith.
- We’ve created a ‘Manual of Me’ page in our company Notion: to help foster understanding and allow team members to advocate for their communication style and work patterns.
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