Strategic Engagement Director, Crunchyroll
$169.6-210k
+ Annual performance bonus
3 days a week in office
Streaming service for anime and manga
Job no longer available
Streaming service for anime and manga
1001+ employees
Job no longer available
$169.6-210k
+ Annual performance bonus
3 days a week in office
1001+ employees
Company mission
To create experiences for anime and manga fans, and to enable them to connect through the content they love.
Role
Who you are
- You have 12+ years of experience in management consulting or a similar strategic role at a media, entertainment, or direct-to-consumer (DTC) company; an MBA is a plus
- You have expertise in business and growth strategy, scenario planning, roadmap development, and designing operating models
- You are a strong communicator with experience working across functions and levels, including senior executives
- You have a proven track record in executive communication and cross-functional stakeholder management, with the ability to synthesize complex ideas into clear presentations, messaging, and tools that help cascade business strategy across the organization
- You have a strong understanding of media subscription models and DTC best practices, especially in global companies with diverse consumer offerings
- You have experience in strategic planning, business operations, or program management, and a track record of outcomes and quantifiable results
What the job involves
- We're looking for a Strategic Engagement Director to join Crunchyroll's Strategy & Planning leadership team
- We're seeking a strategic storyteller to articulate and cascade Crunchyroll's strategic roadmap and narrative for key stakeholders, as part of our mission to become a household name synonymous with anime worldwide
- You will develop an understanding of the anime ecosystem and synthesize emerging needs, opportunities, and risks as part of our long-term outlook on the anime marketplace and audience
- You will partner with domain leaders across the company to interpret the likely impact to our strategic positioning and communicate our selected path(s) forward
- You will support Crunchyroll's executive team in realigning and reiterating our strategic priorities and helping refine our long-term company roadmap, monitoring to ensure that we remain on a trajectory to achieve our long-term winning aspiration
- Reporting to the SVP of Strategy & Planning you will distill Crunchyroll's strategic imperative, positioning, and roadmap into a cohesive narrative to reinforce across our stakeholder sets - and package into appropriate formats, ranging from executive presentations to workshops and more
- Articulate long-term shifts in the anime ecosystem, including Crunchyroll's future positioning; distill marketplace and audience insights from external and internal sources as key input into Crunchyroll's strategic planning process
- Translate emerging needs, opportunities, and risks for Crunchyroll into strategic options; support in facilitating executive alignment on our strategic priorities and goals and cascade into a multi-year roadmap and accompanying narrative
- Develop strategy narrative to amplify Crunchyroll's strategic imperative, positioning, and direction across external and internal audiences with appropriate framing and clear, consistent messaging
- Draft presentations and messaging for executive updates on relevant topics for Crunchyroll's President and COO, ranging from internal and external meetings, executive workshops, and other speaking engagements
- Organize, and on occasion lead projects with a broad set of contributors, collecting input from relevant business and functional teams and ensuring agreement on goals, plans, and deliverables
Our take
In recent decades, anime - encompassing Japanese, Korean, and Chinese animation 0 has transitioned from a niche interest to a formidable industry, boasting a global market worth approximately $30B. Despite this growth, distribution has historically posed challenges, with series and films often reaching overseas audiences through disparate channels, if at all. Crunchyroll emerged to address this issue by consolidating the largest collection of anime into a single streaming service.
Sony's acquisition of Crunchyroll in 2021 for $1.75B expanded the platform's reach, integrating Sony's extensive animation library into its offerings. this move also positioned Crunchyroll for heightened competition against streaming giant Netflix, known for its substantial investments in anime production and acquisition. Currently, Crunchyroll maintains an unrivaled library of anime content, boasting over 44,000 episodes that have attracted over 0M paying subscribers.
While Crunchyroll initially offered a free, ad-supported tier to its vast community, it appears poised to phase out this option, transitioning to a subscription-based model for all new series. Despite this shift, the platform has implemented a global reduction in fees to stimulate subscription uptake. The success of this strategy remains to be seen, but past experiences with companies like Hulu suggest that it may drive subscription growth and mitigate piracy
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Mar 2010
$0.8m
EARLY VC
Feb 2008
$4.1m
SERIES A
Total funding: $4.9m
Company benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies allowing you to take the time you need to be your whole self
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
Company HQ
Miracle Mile, Los Angeles, CA
Leadership
Kun Gao
(Co-Founder & CEO)Co-founded Crunchyroll in 2006 and served as CEO/General Manager/Board Member until 2018. Previously the founder and CTO of Frappr.com as well as a Product Engineer at HOT or NOT.
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