Marketing Operations & Data Specialist, LaunchDarkly
$90-145k
+ RSUs. Salary dependent on location
More information about location
Feature management for software teams
Be an early applicant
Feature management for software teams
501-1000 employees
Be an early applicant
$90-145k
+ RSUs. Salary dependent on location
More information about location
501-1000 employees
Company mission
To empower all teams to deliver and control their software.
Role
Who you are
- If you thrive on solving data challenges, optimizing martech stacks, and improving reporting, this is a high-impact opportunity to shape how our Growth Marketing team leverages data for smarter decision-making and campaign execution
- 3–5 years of experience in Marketing Operations, Growth Marketing, or Data Analytics in a B2B SaaS environment
- SF Bay-Area preferred, but not required
- Strong experience working with marketing data across Snowflake, Marketo, Salesforce, and Looker
- Familiarity with Reverse ETL tools (e.g., Hightouch, Census) or willingness to learn
- Experience managing marketing automation workflows and campaign execution in Marketo
- Comfortable with SQL queries and pulling insights from data warehouses (a plus)
- Strong analytical skills and experience building marketing performance dashboards
- Experience managing martech tools, vendor evaluations, and marketing budgets
- Highly collaborative—able to work across teams including Growth, RevOps, and Data teams
- Problem-solving mindset with a passion for making marketing more data-driven
What the job involves
- LaunchDarkly is looking for a Marketing Operations & Data Specialist to help us optimize our marketing systems, data flows, and reporting infrastructure
- This individual will play a critical role in enabling data-driven marketing campaigns by ensuring seamless integration between our data warehouse (Snowflake), marketing automation platform (Marketo), CRM (Salesforce), and business intelligence tool (Looker)
- Help extract and operationalize key data from Snowflake into Marketo, Salesforce, and other tools
- Work with our Reverse ETL platform (Hightouch) to improve marketing data activation
- Partner with Data, Marketing, and RevOps teams to ensure we have the right data in the right places
- Ensure marketing data is accurate, accessible, and well-structured for reporting in Looker, Marketo, and Salesforce
- Improve marketing attribution tracking to measure campaign ROI and influence on pipeline and self-serve conversion/adoption
- Identify and resolve data gaps or inconsistencies that impact reporting accuracy
- Work with RevOps and Analytics teams to ensure marketing has the right data models and metrics for decision-making
- Evaluate, procure, and manage marketing technology tools, ensuring we invest in the right platforms
- Own the marketing tools budget and optimize spend across vendors
- Ensure seamless integration and performance of marketing tools, reducing friction in campaign execution
- Support Marketo & Salesforce workflows and campaign tracking
- Build and execute Marketo campaigns (email nurtures, event workflows, automation programs) as needed to support team coverage
- Troubleshoot and improve marketing automation processes to drive efficiency
- Proactively analyze processes, identify areas for improvement, and provide strategic recommendations to enhance overall marketing performance
Our take
Feature flags are a powerful software development tool, allowing teams to modify system behavior without changing code, therefore minimizing risk. If a business has a new feature they want to test, they can then roll it out to a small set of users before letting it go live. These companies can, for example, get quick feedback on the new feature and fix any bugs, or roll back any changes.
LaunchDarkly allows companies to run tests like this by activating the new code for only a small set of users prior to launch. Typically running these tests requires lots of developer time - a daunting and expensive prospect for most rapidly growing businesses - and can risk disruption to the user experience if testing takes place on the live product.
The platform is used by more than 1,500 customers, including the likes of IBM, Intuit and Atlassian. Signalling a change in strategy, the company shook up its management in 2023 and is now aiming to scale its already strong growth under the leadership of Dan Rogers, a product and marketing specialist with an impressive track record at Rubrik, AWS and Microsoft. It is now well poised to develop into a leading business in the feature management space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2021
$200m
SERIES D
Jan 2020
$54m
LATE VC
Total funding: $330.3m
Company benefits
- Full Vision
- Full Dental
- Full Medical
- Flexible Schedule
- Healthy Lunches & Snacks
- Conference & Meetup Access
- Education Stipend
- Personalized Work Station
- Close to Public Transportation
- Bike Parking
- Team Activities
- Unlimited paid time off policy
- Work from home opportunities
- Health insurance
Company HQ
Lakeside, Oakland, CA
Leadership
Edith Harbaugh
(Executive Chair)Worked as a Product Manager at Vignette, Monster Worldwide, and PlantSense. Previously Product Director at TripIt.
John Kodumal
(CTO)Prior to co-founding LaunchDarkly was Software Development Manager at Atlassian and Bytecode Anaylsis Architect for Coverity.
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