Director of Growth Marketing, Houzz

• Minimum 8+ years of growth/marketing experience, including managing a team
• Extensive experience developing paid and lifecycle marketing programs; comfort with segmentation, automation strategies, and quantitative optimizations
• Expertise in landing page optimization and personalization
• A highly analytical and creative mind; develop a thesis, but adapt to results
• Scrappy ability to get stuff done, roll up your sleeves, and tackle something hands-on
• Strong Excel and Powerpoint skills

Desirable

• Houzz is looking for a growth expert to increase traffic, deepen user engagement, and drive both acquisition and revenue from industry professionals
• This individual will champion the value Houzz Pro provides to professionals, and will own the marketing and analytical infrastructure to guide key decisions across the organization
• You will own and optimize paid marketing and lifecycle marketing efforts to acquire and retain users
• You will work with a global, cross functional team composed of data scientists, designers, copywriters, product managers, engineers, and PR
• As an owner of two of our most important channels, you will also serve as a key thought partner and stakeholder for growth product and sales strategy
• Be the expert on our professionals and homeowners: who they are, what they look for, and how they look for it
• Work with cross-functional teams of creatives and analysts to drive optimizations across paid campaigns, lifecycle campaigns, landing pages, ad and copy creatives, and other channels
• Test new advertising channels, features, and placements with the ability to define, measure and identify successful tests and scale these programs
• Leverage lifecycle to acquire, activate, engage, upsell, and resurrect users based on their individual needs
• Communicate the effectiveness of campaigns to multiple stakeholders across the organization
• Leverage our complex and cross functional teams to identify and drive overall growth
• Build on our brand and incredible wealth of content to execute on marketing strategies
• Be an authority on personalization and customization; utilizing a deep understanding of our users’ needs and behaviors