Senior Product Marketing Manager, Docebo
More information about location
Multi-product learning suite
Job no longer available
Multi-product learning suite
501-1000 employees
Job no longer available
More information about location
501-1000 employees
Company mission
To redefine the way enterprises learn by applying new technologies to the traditional corporate learning management system market.
Role
Who you are
- 8+ years of experience in product marketing, with at least 2 years in a senior or lead role, preferably in a B2B SaaS environment
- Demonstrated success in leading go-to-market strategies and executing high-impact product launches
- Deep understanding of learning management systems or the broader edtech or HR tech space
- Exceptional writing, storytelling, and presentation skills, with experience communicating across technical and business audiences
- Proficiency with marketing and CRM tools such as Salesforce, HubSpot, and business intelligence platforms
- Strong cross-functional collaboration skills and the ability to influence without direct authority
What the job involves
- As a Senior Product Marketing Manager at Docebo, you will play a strategic role in shaping how our learning management solutions are positioned and adopted in the market
- You’ll lead cross-functional go-to-market initiatives, define messaging and positioning for your product portfolio, and develop compelling marketing programs that resonate with customers and drive growth
- Your ability to blend market insight, product knowledge, and customer empathy will be key to ensuring Docebo maintains its leadership in the learning technology space
- Lead product strategy and positioning: Drive the development of differentiated product positioning, pricing strategies, and success metrics for your portfolio. Use market and performance data to guide decisions and optimize for adoption and retention
- Own go-to-market plans: Lead the planning and execution of product and feature launches in close collaboration with product, sales, and marketing teams, ensuring clear internal alignment and strong external impact
- Act as a strategic partner: Work closely with stakeholders across product, sales, marketing, and customer success to ensure alignment and consistency in messaging, enablement, and execution
- Market and customer insight: Conduct ongoing market and competitive research, analyze customer feedback, and translate insights into actionable recommendations for positioning, messaging, and product roadmap influence
- Develop high-impact content: Create and guide the production of compelling marketing materials such as sales decks, one-pagers, website copy, video scripts, webinars, and customer case studies
- Enable the sales organization: Develop and deliver enablement tools, training, and messaging frameworks that help sales teams understand the product, engage prospects, and close deals effectively
- Champion thought leadership: Represent Docebo at industry events, webinars, and analyst briefings while also advocating for the product and customer within the company
- Analyze and optimize: Track performance metrics across marketing programs, launch activities, and enablement tools to evaluate success and continuously improve strategy and execution
Our take
E-learning has become a huge sub-sector in the corporate training market. Driven by a growing trend of remote work and training, the global online e-learning market was approximately $315 billion in 2021 and is forecasted to grow considerably bigger - up to $450 billion by 2026.
Docebo is one of the key players in this industry, its easy-to-use, highly configurable and affordable learning platform has the end-to-end capabilities and critical functionality needed to train internal and external workforces, partners and customers. Bringing a broad range of learning materials together on one platform has created a highly scalable product that has become a market leader over the last decade.
Docebo's client base includes some of the world's biggest companies, such as Amazon, Walmart and Coca-Cola. The company's international expansion strategy has remained its primary focus, building offices worldwide, acquiring companies (such as Skillslive) and completing two successful IPOs.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Feb 2015
$3m
SERIES A
Feb 2012
$2.8m
SEED
Total funding: $6m
Company HQ
Fashion District, Toronto, ON
Leadership
Claudio Erba
(CEO)Former Product Manager for Selpress. Former Board Member VP at Rysto.
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