Product Marketing Leader, Skylight

• Have great instincts for customer emotion and buying behavior
• Can find the 1-2 things that will really make a difference for any given goal
• Feel comfortable in ambiguity. You don’t need a roadmap handed to you—you’ll make one
• Can both execute while designing repeatable processes that work in practice
• Write clearly, simply, and with heart. You don’t hide behind fluff or jargon
• Care deeply. You show up with curiosity, vulnerability, and good intent
• 8+ years of experience in product marketing, brand strategy, or growth marketing
• Recent experience at a fast-moving tech or direct-to-consumer startup
• Demonstrated ability to own a major product/feature launch or brand positioning shift end-to-end
• Experience running qualitative research and turning it into strategy
• Excellent writing skills. You have written strategic briefs, generated mockups and can boil things down
• Strong analytical thinking—you’re comfortable using data to frame decisions

Desirable

• This is mostly a product role that is in charge of increasing awareness and adoption of features that are important to our customers. You’ll be the single head to crown on product marketing within Skylight
• Craft the narrative—shape how we position our products & features so that customers “get it” emotionally and instantly
• Own the roadmap—lay out the plan, actions and requirements to drive awareness, adoption and impact
• Run go-to-market for major feature launches—building the brief, defining the success metrics and ensuring it all happens
• Do customer discovery—learn what resonates and create messaging that lands