Influencer Marketing Manager, Anthropic
$240-300k
+ Equity
More information about location
AI safety and research company
Posted today
AI safety and research company
1001+ employees
Posted today
$240-300k
+ Equity
More information about location
1001+ employees
Company mission
To create reliable, interpretable, and steerable AI systems.
Role
Who you are
- Have 5+ years of influencer marketing experience in B2C SaaS/AI companies, with a proven track record of building successful creator programs
- Have experience establishing influencer marketing functions and processes from the ground up
- Are experienced in both macro and micro-influencer strategies on a global scale
- Demonstrate strong relationship building skills with a track record of managing high-profile creator partnerships
- Possess deep analytical skills with expertise in creator performance measurement and ROI tracking
- Excel at balancing brand authenticity with performance metrics
- The ideal candidate combines strategic brand storytelling with data-driven execution, bringing deep experience in consumer SaaS/AI influencer marketing to help Claude break through into the consumer zeitgeist
What the job involves
- We are looking for an Influencer Marketing Manager to build and scale our creator partnerships program
- As an early member of the team, you'll develop our influencer strategy, cultivate authentic creator relationships, and drive measurable growth outcomes through influencer collaborations
- Define and implement our foundational consumer creator partnership strategy and program structure, including community-building initiatives and viral growth mechanics
- Own end-to-end influencer campaigns, from creator identification to performance measurement, with emphasis on driving network effects through strategic collaborations
- Build and nurture relationships with creators in the tech, AI, productivity, and business spaces to introduce Claude to their audience, including fostering an engaged creator community through events and collaborative projects
- Establish scalable processes for creator vetting, contracting, onboarding, and campaign management
- Develop comprehensive content strategies that align with creator strengths, our brand voice, product launches, and broader marketing campaigns
- Create and optimize performance-based creator campaigns across relevant platforms (YouTube, LinkedIn, Twitter, TikTok)
- Design and execute testing programs to optimize creator content and messaging
- Set the measurement framework and KPIs for influencer marketing success
- Produce programming and educational content to help creators make the most of Claude
- Partner with product, brand, and legal teams to ensure authentic creator partnerships
Our take
Funded by Google and founded by ex-OpenAI employees, Anthropic is an AI company focused on building a reliable, innovative AI system. While the company is relatively new to the market it has already launched a highly anticipated AI chat assistant called Claude which is set to rival OpenAI's ChatGPT.
Similar to other chatbots, Claude is accessible through a chat interface and can provide a number of conversation and text-processing tasks. A key point of differentiation is that Claude is designed to produce less harmful outputs than that of the other chatbots that came before it.
While there is much praise for the chat assistant, there is still room for improvement with feedback reporting that Claude is worse at maths and grammar compared to its rival. However, with industry giants like Google backing this company from an early stage, it is clear Anthropic has the potential to become a leading player within the AI industry.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
190% employee growth in 12 months
Glassdoor (4.3)
Trustpilot (2.1)
Company
Funding (last 2 of 10 rounds)
Nov 2024
$4bn
GROWTH EQUITY VC
Jul 2024
$50m
GROWTH EQUITY VC
Total funding: $11.8bn
Company benefits
- Comprehensive health, dental, and vision insurance for you and your dependents
- Inclusive fertility benefits via Carrot Fertility
- Generous subsidy for OneMedical
- 21 weeks of paid parental leave
- Unlimited PTO
- Optional equity donation matching at a 3:1 ratio, up to 50% of your equity grant
- 401(k) plan with 4% matching
- $500/month flexible wellness stipend
- Commuter coverage
- Annual education stipend
- A home office improvement stipend when you first join
- Relocation support for those moving to the Bay Area
Company values
- Here for the mission: We pursue our mission by building frontier systems, studying their behaviors, working to responsibly deploy them, and regularly sharing our safety insights. We collaborate with other projects and stakeholders seeking a similar outcome.
- Unusually high trust: We assume good faith, disagree kindly, and prioritize honesty. We expect emotional maturity and intellectual openness. At its best, our trust enables us to make better decisions as an organization than any one of us could as individuals.
- Do the simple thing that works: We celebrate trying the simple thing before the clever, novel thing. We embrace pragmatism - sensible, practical approaches that acknowledge tradeoffs. We love empiricism - finding out what actually works by trying it - and apply this to our research, our engineering and our collaboration. We aim to be open about what we understand and what we don’t.
- One big team: Collaboration is central to our work, culture, and value proposition. While we have many teams at Anthropic, we feel the broader sense in which we are all on the same team working together towards the mission.
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Dario Amodei
(CEO & Co-Founder)Spent almost 5 years at OpenAI as a Team Lead for AI safety and as the Vice President of Research. Also worked as a Research Scientist at Google.
Jared Kaplan
(Chief Science Officer & Co-Founder)Has been a Professor at John Hopkins University for the past 10 years. Also an experienced researcher having worked previously at OpenAI and the SLAC National Accelerator Laboratory.
Jack Clark
(Co-Founder)Experienced reporter having worked previously at the Register and Bloomberg. Also worked for OpenAI in Strategy and Communications and as a Policy Director.
Sam McCandlish
(Co-Founder)Graduated from Stanford University with a PhD in Theoretical Physics. Previously worked as a Research Lead at OpenAI.
Tom Brown
(Co-Founder)Previously worked as a Member of the Technical Staff for both OpenAI and Google Brain.
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